Analytics & Campaign Management | Capillary

Analytics & Campaign Management

Understand Customer Behavior and Pre-empt Customer Choices

Targeted Personalized Engagement with your customers
Fast Automated Campaigns across Multiple-clusters
Customizable Business Intelligence

Capillary is one of the most customer service-oriented companies that we’ve ever come across! They were willing to listen to our ideas, yet always have their own exceptional suggestions that added so much more to our project. Amin Virji, MD, Inc.5

Capillary's campaigns have generated additional revenues of 25% since inception on average for each store. Our repeat customer visits have also increased to 26% from 15% in this period. Vinay Sharma, CEO, Gitanjali

The biggest benefit our members enjoy is that ONE League is now instant! Capillary’s !nTouch allows us to gratify our customer instantly through SMS updates, m-vouchers etc. the moment a transaction is done. Rachna Aggarwal, CEO, Indus League

The team at Capillary is fast and always ready to help which makes for quick implementation of campaigns. They constantly share reports and ideas, targeted at improving footfalls and sales. Koushik Udayashanker, Marketing Manager, Indian Terrain

With Capillary’s Intelligent Retailing Solutions, we have been able to unlock insights into our database to offer our customers with targeted message and deals to drive sales increments for our delivery business. Juliana Lim, Senior Marketing Director, Pizza Hut Singapore

Capillary is a very robust solution for brands to manage their customer relationships. The team is dynamic and efficient and understands the needs of brands well. The turnaround time for rollout is amazing. Shitanshu Jhunjhunwalla, Director, Turtle

The right insight actioned at the right time and the right place leads to the best customer engagement solution

Our proprietary tools harness the power of data to make your CRM come alive. Combining its !nTouch platform with a highly developed data analytics engine and Business Intelligence tools, Capillary accelerates the decision making process of businesses to drive sales and achieve higher returns.

Using existing customer data, Capillary’s Analytics tools process millions of instances of data sourced from multiple channels and cluster your customers based on their likes, preferences and habits. Allowing you to offer them the right product at the right time. Bring around targeted clusters with intelligent customer life-cycle based engagement.

Our unique ability to micro cluster customers based on their preferences’ allows you to create and execute targeted campaigns across different clusters of customers and get response rates like never before. Use the same intelligence to predict which offering and what campaign will attract the targeted cluster of your customers allowing you to be one step ahead, at all times.

Personalised Customisation

Customer Profiling through Focus on data and its understanding Attract understand and retain customers by offering them a unique never before shopping experience. Our analytical prowess combines superior planning and execution models with vast amounts of customer data to provide flexibility while retaining the personal touch. Understand Customer Behavior Understanding the customers is the core of our business. Tools like IntelliFocus help business ask the right … Continue reading →

Life Cycle Based Engagement

Bag customers for a lifetime by making the right offer at the right time. Different customers can be at different points on the lifecycle. On the basis of their lifecycle position, chose the best time to send the best offer with the right product. Upgrade potential customers and maintain high-level relationship marketing by using our tools to devise planned multi-channel engagement strategies. Effective use of these tools can … Continue reading →

Campaign Manager

Plan, perform and prevail with Real-time Intelligent Campaign Management. Engage with your customers in a matter of minutes: through email, text messaging, social media, call centres or even through store associates. Choose from standard campaign templates or generate your own Audience Lists in a jiffy with custom rules by stores, purchase behaviour, demographics, segmentations, SKUs and so on. Fast Automated Campaigns across Multiple-clusters The days of … Continue reading →

Advanced Analytics

Predict what customers want and deliver in style. Advanced analytics and Consulting is our ad-hoc and bespoke service that is devised based on recommendations provided by industry experts. We have harnessed the power of the best minds to create a dominant analytical engine that continuously delights customers while increasing business profitability for our clients. Pre-empt Customer Choices Using Micro-clustered data business can predict how a cluster … Continue reading →