Bag customers for a lifetime by making the right offer at the right time.

 

Different customers can be at different points on the lifecycle. On the basis of their lifecycle position, chose the best time to send the best offer with the right product. Upgrade potential customers and maintain high-level relationship marketing by using our tools to devise planned multi-channel engagement strategies. Effective use of these tools can reduce and eventually eliminate customer lapses.

 

Automated Time-Axis based Engagement

 

Every customer is at different stage in their relationship with your brand. Nurture this relationship appropriately to keep them coming back for more. Our automated lifecycle based campaigns guide you through this journey by recommending most suitable offers for customers at various stages of the lifecycle.

 

  •  Based on past purchase history, recommends what type of promotions to offer at what frequency and most importantly – at what time.
  •   Guarantee highest campaign response rates by reaching the right customer at the right time.
  •  Using our various Lifecycle Engagement tools, businesses can schedule regularity of communication through frequency builder campaigns.

 

Intelligent Data Tracking

 

All businesses have different types of customers – high-loyal customers, frequent buyers, value-conscious customers and even discount happy customers.

 

  • Create and build separate marketing strategies for each customer micro-cluster relating to their own lifecycle.
  • Using Capillary’s CONQUEST tool, marketing managers can track performances of each cluster down to SKU levels and identify cross category patterns on their own.

 

Inventory-Customer Based Engagement

 

In the large format retail stores, margins are always thin, leaving little room for price discounts. To counter this, Capillary provides solutions to its customers to create a highly personalized engagement programs cross-linking store inventory and customer profile.

 

  • Offer discounts to customers without compromising on profit margins.
  • Only Capillary has the technology to create a points based loyalty program based on SKUs and not just the bill value.

 

Track Engagement Success Rate

 

Review and analyze you campaign success. Adapt or modify strategy depending on customer responses.

 

  • Offer discounts to customers without compromising on profit margins.