Customer Profiling through Focus on data and its understanding

 

Attract understand and retain customers by offering them a unique never before shopping experience. Our analytical prowess combines superior planning and execution models with vast amounts of customer data to provide flexibility while retaining the personal touch.

 

Understand Customer Behavior

 

Understanding the customers is the core of our business. Tools like IntelliFocus help business ask the right questions and get precise insights into customer behavior.

 

  • Use advanced data mining algorithms like apriori, sequential pattern mining, and decision trees in the back-end, to gather instant customer behavior intelligence.
  •  Prolife customer using likes, product preferences and purchase patterns and create rules to make the most of them.
  •  Know just about every aspect of your customers’ behaviour with an unmatched precision.

 

Smart Micro-Clustering

 

When is a customer most likely to buy big? What does the customer generally buy in that time of the year? Answer these questions and more by delving further into your pool of customers by using micro-clusters.

 

  • Micro-clusters club customer who demonstrate high level of similar purchase behavior.
  •  Customize on various levels by grouping customer behavior attributes, basket contents, category presence, store attributes, environmental factors and so on.
  •  Slice/dice and analyze customer profiles to build clusters and chose from hundreds of drill-down options.

 

Targeted Engagement

 

Based on micro-clustering information, automatically set up rules on the back-end and design targeted campaigns that ensure higher engagement.

 

  • Analyze customer behavior and define market segments using RFM and statistical clustering.
  • Take clustering one step further with targeted engagement

 

Improved Response-rate

 

Using critical questions and KPIs get maximum value out of our comprehensive BI engine. Improve sales, boost purchase frequency and effectively retain customers. Turn low-frequency purchases into brand loyalists.

 

  • Reduce customer dropout rates by 5 percent and increase sales by 2.5 percent with focused campaigns.
  • Capillary has recorded 3-5X better hit-rate using micro-clustering.
  • SHARP has proved to be a crucial factor in increasing redemptions, yielding as much as 30% increase in some cases.