Make instant recommendations, Offer real time rewards
Seasoned retailers are well aware that the ideal time to engage with the customer is when they are present at the store – in fact research shows, the chances of in-store up-selling and cross-selling are up to 3x higher – as opposed to at home or at work.
Real-time offer in retail
Start engaging with the customer while they are still in the store. Understanding customers’ purchase patterns and current basket data analysis to offer relevant and appealing choices.
- Integrated store front POS module capture store-level purchase information
- Instantly integrate this information with existing CRM data to make the best offers
- Empower store managers and cashiers to offer instant recommendations and issue the most relevant voucher/reward to customers within 3 seconds of billing.
Leading the retail Revolution
With the advent of loyalty solutions on cloud-based computing, retail CRM is undergoing a total overhaul. Capillary’s !nTouch solution is exactly what is required for businesses to grasp these new technologies and elevate their customer relationships to an entirely new level.
- Experience has shown that most businesses achieve a 7-10X ROI within 3 months of !nTouch deployment.
- Provide the customer with the best product as well as the best service culminating in the best shopping in-store experience.
This is in sharp contrast to existing forms of trying to boost customer sales through pesky messaging campaigns at arbitrary times which often deter the customer more than build the relationship.
Superior Relationship Marketing
Capilliary’s strong analytics engine processes customer profiles, demographics, average spend per visit, specific offers running at that time and the customer’s preferred choice of products and styles.
- The real-time offer is relationship marketing at its pinnacle.
- Send instant rewards through any of Capillary’s Multi-Channel Engagement tools– Mobile, Email, Social Media, Smartphone Applications and even upcoming technologies like Google wallet and Apple Passbook
Communicated directly from the storefront. The customer, still at the store, is delighted to be rewarded for the “Current Purchase” which can be redeemed immediately.
Be your Customer’s Personal Shopper
Intelligent Technology combined with Real-time understanding of purchase patterns and current basket data analysis provides retailers the opportunity to offer relevant and appealing choices.
- Applying defined rules and criteria along with its multi-channel strategy, !nTouch to effortlessly and instantly generates the ideal cross-sell or up-sell option that can be offered and will appeal most to the customer
- Encourage customers to sample new or previously tried items that complement their current purchase.
This approach has shown a proven conversion rate of between 10 % – 20 %.