A diagnostic tool for brands to assess their capabilities across the 5 dimensions of CRM
50% of CRM programs fail to deliver the results expected from it. This is mainly due to small misses that could have been fixed easily if identified in advance.
Capillary 5D Framework for measuring CRM maturity allows brands to identify the areas for improvement and draw a road map to reach the ideal stage – proactively.
The 5D Framework for measuring CRM maturity gives scores from 1 to 3 for each attribute depending on the stage of advancement. This means a quantitative approach to highlighting the areas that need improvement, and by how much.
The 5D Framework for measuring CRM maturity gives scores from 1 to 3 for each attribute depending on the stage of advancement. This means a quantitative approach to highlighting the areas that need improvement, and by how much.
The 5D Framework for measuring CRM maturity gives scores from 1 to 3 for each attribute depending on the stage of advancement. This means a quantitative approach to highlighting the areas that need improvement, and by how much.