Analytics and Insights
Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy
"Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." Geoffrey Moore, organizational theorist. Imagine the retail world without customer data - shopping aisles would be filled with irrelevant products, and...
Top 5 Ecommerce Trends Pivoting To A Path-Breaking Digital Retail Strategy In Singapore
Over the past two decades, Singapore has become the hub for everything – entrepreneurial, financial, retail, fashion, cultural… you name it and they have slayed it! In this blog, we will highlight how some of the latest ecommerce trends in the country has led to the...
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6 Ways to Increase Same Store Sales
Over the years, retailers have used Same Store Sales (SSS) as a yardstick to measure store performances. It is a closely scrutinized metric since it gives an accurate picture around revenue growth and more importantly, the overall customer satisfaction levels and...
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In-store Personalization Guide : The Need-of-the-Moment for Retailers
The Personalization Gap in Offline Retail At a time when Ecommerce is so competitive thanks to smartphone and internet penetration, the yesteryear model of retail, brick and mortar, is threatened. When products are available at the customer's convenience at discounted...
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Top Ramadan Campaigns – A Big Opportunity for Retailers
While it’s easy to imagine the month of Ramadan as a freeze on most business transactions, the holy month actually sees increased activity in the retail sector; thereby offering a great window of opportunity for brands to capture the attention of a massive audience...
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Smart Segmentation: Maximizing Engagement with AI
The Double Whammy Staring at Marketers There was a time when only brands with massive financial clout could afford to run major marketing campaigns, simply because Above the Line (ATL) marketing is resource intensive. All of that changed with the digital explosion;...
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Leveraging Social CRM To Engage Your Target Audience
Let’s face it. Social media is a big deal. We’re all part of one social media or another, and oftentimes, social has become our primary source of news and information, having now almost completely replaced traditional sources such as television and newspaper, etc. At...
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