Analytics and Insights
#Ready Insights: Get to Know the Connected Customer
Exponential advances in technology, the proliferation of digital devices and constant connectivity has given rise to a new legion of consumers who live in the Easyverse™. These Connected Customers expect fast, easy and personalized experiences anywhere, anytime. The...
CRM Success is not Linked to Technology Adoption? Think Again!
In the previous post of our Think Again Series we covered the importance of having a well thought out customer engagement strategy. In our final installment of the series, we’ll be covering what technological factors can determine CRM program success. Having a huge...
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Have a best in class Analytics platform? Think Again.
In the previous post of our Think Again Series we covered the importance of really knowing your customer. Here we’ll be talking about how strong your analytics platform can be. Data is everywhere. We may have said this over and over again in different ways, in many of...
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The Inside Story: Acing Your CRM Strategy
Congratulations! If you’re reading our Think Again Series, you either already have a CRM strategy in place or are serious about getting one. Which shows you really understand the value of establishing and nourishing the relationship with your customers. Having been in...
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Why is Business Intelligence essential for success?
Data has always formed the basis of businesses. From the abacus to the tiny computers at the palm of your hand, we’ve always been trying to develop tools that can give us more information about everything around us. But getting more data is not the challenge today. In...
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How We Built an AI-Powered Footfall Counter
In an intensely competitive retail environment where change is not just consistent but exponential and disruptive, staying responsive to evolving customer buying journeys is critical for us and our partner customers. Products can no longer be about simply creating a...
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AI will Unleash the Third Wave in Retail. Are you ready?
Retailers once had it easy. Little competition, loyal customers and easy sales. Then came an explosion in retail; great for consumers but not so good for retailers! The days of easy sale were in the past and retailers now had to work hard to build and retain a loyal...
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