Analytics and Insights
The Double Whammy Staring at Marketers There was a time when only brands with massive financial clout could afford to run major marketing campaigns, simply because Above the Line (ATL) marketing is resource intensive. All of that changed with the digital explosion;...
Congratulations! If you’re reading our Think Again Series, you either already have a CRM strategy in place or are serious about getting one. Which shows you really understand the value of establishing and nourishing the relationship with your customers. Having been in...read more
Data has always formed the basis of businesses. From the abacus to the tiny computers at the palm of your hand, we’ve always been trying to develop tools that can give us more information about everything around us. But getting more data is not the challenge today. In...read more
In an intensely competitive retail environment where change is not just consistent but exponential and disruptive, staying responsive to evolving customer buying journeys is critical for us and our partner customers. Products can no longer be about simply creating a...read more
Retailers once had it easy. Little competition, loyal customers and easy sales. Then came an explosion in retail; great for consumers but not so good for retailers! The days of easy sale were in the past and retailers now had to work hard to build and retain a loyal...read more
Singles Day, Black Friday, Cyber Monday, 12.12 sales, and what not! This is hands down the busiest time of the year for any retailer. Managing end of year sales and giveaways to customers high on festive mood is no child’s play. The best time for retailers is when the...read more
I’m not a big gamer, but I sure enjoyed playing the classics - Mario, the Snake that made our Nokia phones awesome and even the game that took Android gaming by storm, putting Ankor Wat on everybody’s Bucket list – Temple Run. And do you know what I loved best about...read more