Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to the shifting fuel retail paradigm between drivers and forecourts. Accelerating this change, the non-fuel retail business took the lead...
47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG. Indeed, India hails with sheer loyalists - an untapped and remarkable consumer market for brands to build a strong ground for loyalty. Marketers! Read through...read more
The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs which has initiated a price war, further reducing the prices. This could...read more
In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In this part, we take a deeper look at the challenges that marketers must...read more
The Consumer Packaged Goods (CPG) sector growth soared by almost 5 times in 2020! However, forecasts also suggest that this growth may slow down, owing to small business competitors. Is a comprehensive loyalty program, an answer to the shifting consumer preferences?...read more
The core purpose of CRM is to improve a brand’s business relationship with its customers. CRM achieves this by analyzing a brand’s existing customer interactions throughout the purchase journey. These customer interactions are captured in one place to evaluate data...read more
While the pandemic has overstayed its welcome by now, the evolving consumer behaviour is here to stay. Breaking free from the work-from-home during the week and compensating for the lost time in shopping malls through revenge shopping, the dynamics is definitely...read more