Capillary Stories
Designing an Effective Mobile Loyalty Program
Unleashing the full potential of mobile With smartphones accounting for 84% of the 2019 holiday season shopping, mobile loyalty programs present a clear and present opportunity for American retailers to increase sales, conversions, and overall customer experience. ...
Grocery Retail Trends in the UAE
While Covid-19 will mostly be remembered for sweeping the world off its feet, there's something else it deserves credit for: accelerating the use of technology. From virtual events to online shopping, the pandemic accelerated the pace of technological adoption faster...
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Two Sides of the Same Coin: Acquisition & Retention
Work from Home - a term, a novelty, once a privilege, and now, the new reality. When the pandemic broke out in March, most of the corporates made the switch to allow their employees to work from home. It turned out to be a blessing in disguise for many who were...
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Marketing to a Generation of Attention Deficit Customers
Even before the pandemic, customer attention was at an all-time low of 8 seconds (a goldfish has a higher attention span of 9 seconds). Unfortunately for marketers, the prognosis doesn't look great either. Here’s why: At this very moment, people across the globe,...
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Recreating The Personalized In-store Experience With Digital Commerce
Six months into the pandemic and the economic impact and fear from COVID-19 has brought striking shifts in consumer behavior, foreseeably for a long period. Globally, there is an accelerated rise in internet adoption, allowing users to stay connected and carry out...
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Can Ecommerce Save Singapore’s Post Covid Retail Bloodbath
Singapore has been hailed in the global community for the quick and effective steps taken to contain the spread of Covid-19. Apart from airport health checks, the country state carried out extensive testing of suspected cases; conducted rapid contact tracing of every...
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New Product Features to Help Brands Increase Customer Engagement
The rapid pace of digital transformation in the last 5 years has impacted every industry. With increased mobile usage and internet penetration, customers are increasingly becoming information weary and they expect brands to deliver more personalized experiences. As...
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