Capillary Stories
Winning Over CPG Consumers with Influencer Marketing
Present day influencer marketing has surpassed all expectations from an ROI point of view. It has become a vital part of the digital marketing strategy that only promises to grow further. Whether food, beverage, healthcare or cosmetics, brands across each of these key...
Rich Communication Service (RCS) – A Revolution in SMS Communication
Brands are always in an endeavor for maximum customer outreach to provide an upscaled customer engagement. Like any other technology, general outreach to customers has evolved from monotonous text to more engaging and interactive. Today, we are witnessing an explosion...
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5 Emerging Insights from Dubai’s Conglomerate Loyalty Landscape
As the world’s center of retail growth and innovation, Dubai’s conglomerate loyalty landscape is developing in a robust manner across sectors. Rethinking the post-pandemic customer experience altogether – large corporations with multiple brands are luxuriantly...
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Top 5 Loyalty Programs in the Philippines That Have Highest Brand Recall
In 2019 when Philippines emerged as one of the fastest growing economies in the world, many opined that it might emerge as the next tiger economy. But with the advent of COVID-19 pandemic, Philippines’ economic growth dwindled. It’s 2022 and the time of unexpected...
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Celebrating Loyalty with Ramadan Marketing Campaigns
Ramadan marks the most auspicious time of the year for the Middle Eastern community. It is not only about peaceful fasting, familial gathering or extravagant feasting, but also generous gifting and donation as well. A joyous occasion that brings people together for...
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How Blockchain Technology is Re-animating the Future of Loyalty Programs
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” - Kevin Stirtz, author of More Loyal Customers In today’s economy, it has become imperative for businesses to shift towards...
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5 APAC Loyalty Trends That Will Endure
Now more than ever, people buy most from brands that drive the highest affinity through digital media. And there is no region more mobile-friendly and digitally agile than the APAC region. 92% of shoppers in the SEA countries agree that they would be more enticed by...
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