Personalisation in retail is changing how retailers reach, interact with and utilise data to optimise campaign journeys. A one-size-fits-all message is unlikely to have a high success rate, especially with customers today having a plethora of choices. In order to...
Let’s accept it. It is a chore. Yes, we are talking about grocery shopping - one of those unavoidable duties that millennials call part of adulting, and not in a fond way! So, what do they do about it? Often, they put it off till they no longer can. But once they...read more
Over the years, retailers have used Same Store Sales (SSS) as a yardstick to measure store performances. It is a closely scrutinized metric since it gives an accurate picture around revenue growth and more importantly, the overall customer satisfaction levels and...read more
There were 4.39 billion internet users in 2019. That's an increase of 366 million (9 percent) vs. January 2018. Worldwide social media user numbers grew to almost 3.5 billion at the start of 2019, with 288 million new users in the past 12 months pushing the global...read more
The Blurring Lines between Ecommerce & Social Sometime in mid-2017, Amazon quietly rolled out Spark - an Instagram-like platform for Prime members. The idea was to help people connect with those with similar interests, increase product discovery and boost customer...read more
State of Ecommerce in Saudi Arabia Despite a high Ecommerce readiness index, the Kingdom of Saudi Arabia never really experienced significant growth in online sales for the longest time. To put it into perspective, KSA's Ecommerce penetration in 2017 was 1.4%, this...read more
It’s unlikely for a day to go by in a person’s life when they haven’t interacted with a Consumer Packaged Goods (CPG) brand. In a lot of ways, they have become an indispensable and omnipresent aspect of our lives This makes it all the more surprising that this...read more