A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book “Nudge: Improving Decisions About Health, Wealth, and Happiness”, written by American academics Richard H Thaler and Cass R Sunstein. The theory is mainly concerned with the...
“83% of customers think retailers need to offer more authentic shopping experiences” (source: Consumer Behavior Stats) In this age of personalization and providing authentic shopping experiences, data is the crucial element. To meet business goals and deliver a great...read more
In today’s digital era, e-commerce is fiercely competing with modern retail & mobile commerce is adding impetus to this growth. According to Beyond the Checkout Cart report by MIT, 80% of shoppers check online prices, with one-third of them accessing the information...read more
Data has become the biggest asset for marketing giants today who are innovating heavily through the new normal. The shift to data-centricity, in terms of customer retention, has meant introducing advanced analytical loyalty solutions across the world’s largest...read more
With advancing competition, evolving technology, and digitization, attaining customer satisfaction while maintaining the time frame of deliveries is no easy feat. Ordering food online is an on-the-go task both for Gen Z and millennials. In Saudi Arabia, serving...read more
Unlearning and learning again has become the mantra for businesses to embrace the post-COVID-19 pandemic life. Clearly, if there is one thing that became a hit with brands and is steadily growing this year, it is customer loyalty. A staggering 75% prefer a brand with...read more
Taking the winsome legacy of Loyalty & Engagement Awards (L&E), we are thrilled to share that Capillary Technologies bagged 1 Gold and 2 Silver this year at the L&E Awards 2022. Helmed by Marketing Interactive, the award entries were opened in late December 2021 for...read more