The Blurring Lines between Ecommerce & Social Sometime in mid-2017, Amazon quietly rolled out Spark - an Instagram-like platform for Prime members. The idea was to help people connect with those with similar interests, increase product discovery and boost customer...
State of Ecommerce in Saudi Arabia Despite a high Ecommerce readiness index, the Kingdom of Saudi Arabia never really experienced significant growth in online sales for the longest time. To put it into perspective, KSA's Ecommerce penetration in 2017 was 1.4%, this...read more
It’s unlikely for a day to go by in a person’s life when they haven’t interacted with a Consumer Packaged Goods (CPG) brand. In a lot of ways, they have become an indispensable and omnipresent aspect of our lives This makes it all the more surprising that this...read more
Over the last few years, rapid digitization has made a significant impact on the Saudi consumer's lifestyle. Today, a whopping 88% of Saudis use the internet at least once a day and 59% of the population are now present in at least one social media platform. While...read more
Lessons from the Retail Apocalypse The traditional way of 'stock up and wait for a sale' has already spelt the doom for thousands of brick and mortar retailers across the globe. However, the retail apocalypse has somehow propagated the false notion that consumers have...read more
Sci-fi geeks previously mocked for their far-fetched ideas about robots taking over the world can today smugly say, ‘hah! Told you so. We are no longer at the cusp of an era of artificial intelligence; we are living in it. Our daily lives are peppered with gadgets...read more
Being an ecommerce marketplace seller is not an easy job. You are sandwiched between marketplace regulations and ever-increasing customer expectations for superior buying and fulfilment experience. Thankfully, many of the roadblocks and issues plaguing ecommerce...read more