Capillary Stories
Luxuriously Dubai: Shoppers’ Paradise, Marketers’ Delight
Whether emotional, social, structural or financial, the world of luxury branding has opened up many new aspirations over the decades. But there is perhaps no country in the world more profoundly driven to luxuriously delight its shoppers than Dubai. The shopping...
A Comprehensive Guide to Indonesia’s Fast-Evolving E-commerce Landscape
With Southeast Asian online marketplaces booming since lockdowns, Indonesian e-commerce is expected to grow by 23.8% in 2022 to reach $30 Bn as forecasted by GlobalData. This optimistic trend can be attributed to the rising middle-class population contributing to...
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How Loyalty Driven E-Commerce-Leads To Higher Engagement and Better ROI
If there were any questions about whether e-commerce is here to stay or not, COVID 19- the global pandemic has put an end to that debate. E-commerce is widely popular, and the competition is immense. So, how can e-commerce businesses differentiate themselves in such a...
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Capillary wins Best Use of Customer Analytics/Data at International Loyalty Awards 2022
2022 promised a fleet of award ceremonies across different industries and the International Loyalty Awards was no exception, especially in the global loyalty landscape. ILA opened up its nomination early this year to recognize & celebrate the success of best loyalty...
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How D2C E-commerce Is A Profitable Venture For Your Brand
Some changes make an everlasting impact. We all know how COVID-19 pandemic made online selling a priority for businesses of all sizes. In Europe, overall digital adoption rose from 81% to 95% during the pandemic. Instagram, social media and marketplace focussed...
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Winning Over CPG Consumers with Influencer Marketing
Present day influencer marketing has surpassed all expectations from an ROI point of view. It has become a vital part of the digital marketing strategy that only promises to grow further. Whether food, beverage, healthcare or cosmetics, brands across each of these key...
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Rich Communication Service (RCS) – A Revolution in SMS Communication
Brands are always in an endeavor for maximum customer outreach to provide an upscaled customer engagement. Like any other technology, general outreach to customers has evolved from monotonous text to more engaging and interactive. Today, we are witnessing an explosion...
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