Capillary Stories
Top 5 Fuel Retail Trends That Drove 2021 And Beyond
Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to the shifting fuel retail paradigm between drivers and forecourts. Accelerating this change, the non-fuel retail business took the lead...
Conglomerate Loyalty In India: A Beginner’s Guide
47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG. Indeed, India hails with sheer loyalists - an untapped and remarkable consumer market for brands to build a strong ground for loyalty. Marketers! Read through...
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How To Enhance Fuel Retail Experience With Loyalty Programs
The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs which has initiated a price war, further reducing the prices. This could...
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CPG Loyalty Programs – Comprehensive Guide (Part II)
In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In this part, we take a deeper look at the challenges that marketers must...
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CPG Loyalty Programs- A Comprehensive Guide (Part I)
The Consumer Packaged Goods (CPG) sector growth soared by almost 5 times in 2020! However, forecasts also suggest that this growth may slow down, owing to small business competitors. Is a comprehensive loyalty program, an answer to the shifting consumer preferences?...
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Choosing The Right CRM: An Indonesian Marketer’s Perspective
The core purpose of CRM is to improve a brand’s business relationship with its customers. CRM achieves this by analyzing a brand’s existing customer interactions throughout the purchase journey. These customer interactions are captured in one place to evaluate data...
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The Evolving Indian Fashion Retail Landscape Post COVID-19
While the pandemic has overstayed its welcome by now, the evolving consumer behaviour is here to stay. Breaking free from the work-from-home during the week and compensating for the lost time in shopping malls through revenge shopping, the dynamics is definitely...
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