Earn and burn has become a passé. Personalization is hygiene. In a world where dynamic consumer behavior has become the deal breaker for brands to set their marketing strategy, gamification might just be the secret ingredient that Indian brands should watch out for...
The sweeping and large-scale impact of pandemic has caused consumers to reduce their outlets for spending. While some of this scaling back is caused by limited financial flexibility, a lot of it is because customers don’t have many avenues to spend. Travel has taken a...read more
The story began in 2006 when the Indian retail sector was in the midst of a boom. Odds were stacked up against upcoming retail players as global sports brands had already swooped in and grabbed big chunks of the market share. Naysayers created a sense of doubt for...read more
What was that one thing that most brands focused most during last year? Brand Loyalty. Indeed, it has come a long way. In the world of retail, loyalty was often considered as an underdog. The broadcast commercials, promotional offers and print advertisements ruled the...read more
When a crisis hits, a challenger brand thinks of new ways to emerge out of the situation and thrive despite facing market odds. When the pandemic hit globally, many retailers pivoted their focus from offline retail to digital channels and up their ecommerce game to...read more
At the heart of the Indian retail tale, the true star even through the pandemic, is the friendly neighbourhood ‘kirana’ store. This makes sense when you realize that the grocery sector accounts for half of India’s retail consumption, and kiranas (which are small- to...read more
The race between competitor brands in the Middle East has recently become very intense. Almost 70% of the population is less than 30 years of age with a dynamic purchase behavior. Unless brands build a robust feedback system to understand customers’ needs, buyers...read more