Last year, as some of our customers in Asia know, we conducted a pilot program with American Express to introduce our suite of intelligent CRM solutions to mid-sized and larger AmEx merchants in Singapore. The goal was to test whether American Express merchants would be interested in learning more about Capillary’s capabilities. Much to our delight, the backing of American Express—with its strong brand and focus on helping their merchants drive increased sales—was the warm introduction we needed to introduce our solutions to some top retailers in the Singaporean market. Many of these discussions turned into pilots and then grew into full-scale deployments. Most importantly, the retailers that implemented our solution suite saw strong increases in sales through both in-store and online channels and a very quick payback on implementation. It was a win-win-win for our customers, for Capillary Technologies, and for American Express.

With our sights set on the U.S. as another major growth market for Capillary—and one where American Express has a significant leading presence among all types of merchants—we began discussions with AmEx about partnering in the U.S., especially given the positive results of our joint marketing efforts in Asia.

Today, I’m thrilled to announce that we have formalized our partnership with American Express through a Joint Marketing Agreement targeting select mid-sized retailers across the U.S. You can read more about the partnership here.

The AmEx partnership is a very important one for us and a huge vote of confidence from one of the world’s most respected services companies. When we think of taking the U.S. market by storm, there’s nothing in my mind that could put the stamp of approval on our suite of solutions for retail marketers more than “American Express”.

We’re already hard at work with the Client Relationship Managers in American Express’ Global Merchant Services team to identify suitable retailers to include in the first phase of the program and are already off to a flying start. Once AmEx lets a client know that we can help drive business across their in-store, social media, mobile, e-commerce and online channels, merchants become very, very interested in opening up a dialogue. We already have discussions going with leading retailers in the gifting, sporting goods, fashion and home goods categories as a result of American Express referrals.

Of course our recent successes in the U.S. market also help speed up the discussion:
•Tennis Express Aces Customer Segmentation
•Nicole Miller Fashions a Rewarding Omnichannel Experience

If you’re an American Express merchant in the U.S. and consider yourself a mid-sized retailer—and are interested in hearing more—please contact your American Express Client Relationship Manager and they can help arrange a meeting, consultation or demo. And, of course, if you’re an American Express retail merchant in Asia, Australia, South Africa or the U.K., you can contact us directly and we’ll make sure to start up a discussion right away.

Aneesh Reddy
Aneesh Reddy is the CEO and Co-Founder of Capillary Technologies. An alumnus of IIT-Kharagpur, Aneesh has been recognized a "Forty Under 40" leader by Fortune Magazine and the Economic Times. He is an active contributor to the start-up ecosystem. He's also an avid trekker, long-distance runner and traveler.