Exponential advances in technology, the proliferation of digital devices and constant connectivity has given rise to a new legion of consumers who live in the Easyverse™. These Connected Customers expect fast, easy and personalized experiences anywhere, anytime. The...
The State of Indian FMCG Network Indian Consumer Goods/FMCG distribution has always been a dynamic and complex affair due to multiple tiers in the structure with Carrying and Forwarding Agents, Dealer/Distributors, Wholesalers and the end Retailers spread across the...read more
In an intensely competitive retail environment where change is not just consistent but exponential and disruptive, staying responsive to evolving customer buying journeys is critical for us and our partner customers. Products can no longer be about simply creating a...read more
Retailers once had it easy. Little competition, loyal customers and easy sales. Then came an explosion in retail; great for consumers but not so good for retailers! The days of easy sale were in the past and retailers now had to work hard to build and retain a loyal...read more
This article was originally published in the September 2017 issue of CIO Review Magazine Consider the following:- WannaCry Ransomware (2017) exploited a vulnerability in SMBv1 Protocol of Windows, was successful due to unpatched computers. Microsoft had released a...read more
This article originally appeared on 28th July 2017 issue of the Financial Chronicle On the first of July, after a lot of excitement, confusion, and concerns, GST was rolled out all across India. The highly anticipated tax reform which had been in the works for at...read more
This article was originally published on CIO Review May 2017 Issue. Today, the success of retailers not only hinges on a seamless shopping experience but also how well consumer activity is tracked, recorded and used. Customers today have more power and choices than...read more