Loyalty
Top Retail Loyalty Programs In The Middle East And Their Evolution
‘Satisfaction is a rating... Loyalty is a brand.’ Quoted Shep Hyken, a noted Customer Service public speaker and Chief Amazement Officer (CAO) at Shepard Presentations. He focusses on the significance on how a loyal customer base makes companies transform into...
Designing an Effective Fuel Retail Loyalty Program
When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly regulated by the government and fluctuate with changes in the global crude oil prices, and so profit margins on fuel sales are slim when...
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Deepen Customer Loyalty with Mobile App Gamification
The human mind loves games. Around us, from millennials playing CandyCrush for hours on social media to gamblers losing all their money in casinos, there are plenty of examples of how games can be addicting. In fact, gaming is the most popular habit of the digital...
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Hospitality Loyalty Program Strategies in the Post-COVID World
The White Elephant We are referring to the (erstwhile) frequent traveler’s elite status in glitzy hotel chains worldwide. If you have been a busy business traveler or a globe trotter, you will agree to this. COVID-19 made your top-tier memberships with hotel brands...
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Advantages of CDP-driven Loyalty Programs
Even before COVID-19 shook the world and forever transformed customer behavior and the digital landscape, Customer Data Platforms were generating quite a lot of interest. *Google Trends snapshot of the surge in search levels for the term ‘Customer Data Platform’ This...
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Grocery & Hypermarket Loyalty Program Strategies
Quick question: which is your favorite coffee place? You probably didn't miss a beat before saying Starbucks or Costa, right? What about your favorite grocery store? Now you're wondering, does a specific grocery store actually matter, as long as I'm getting fresh,...
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Revamping Loyalty Programs to Drive Tangible Sales Impact
When it comes to loyalty programs, retailers have not kept up with the times. They have paid way too much attention to customers’ wallets and very little to softer aspects like brand affinity, experience, advocacy, and engagement. The need of the hour is not just a...
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