It is no secret that a well-executed loyalty program has the ability to transform a business and fast-track growth. After all, 40% of revenue today for US e-commerce retailers comes from returning customers who represent only 8% of all visitors. As the tides of...
Brand Loyalty as a product presents unique opportunities which make for a ripe Artificial Intelligence (AI) and Machine Learning (ML) functionality. Building brand loyalty is a multidimensional phenomenon. Many businesses and research professionals consider Customer...read more
What is a brand loyalty program? When consumers become committed to a particular brand, a behaviour pattern is observed which makes them make repeat purchases over a period of time. Businesses use creative marketing strategies such as brand loyalty programs or reward...read more
What is a loyalty program? Recently, I was at a shopping mall at Winston Salem, North Carolina and to my delight, I found that with every purchase of a Bath and Body Works product, I was able to get another product absolutely free! I came away feeling delighted that...read more
What is loyalty program management? What does a business need to do to manage its loyalty program effectively? It does not matter if you are a small company or a large conglomerate, having a strong loyalty program management system in place will help you to leverage...read more
Why brands need to adopt a mobile loyalty program Nowadays, brand loyalty amongst customers is on the decline due to intense competition and a plethora of choices. While loyalty programs are a great way to increase brand loyalty, most brands still treat their rewards...read more
What is a consumer loyalty program? Keeping your customers happy and transforming them into brand advocates involves more than great service. How will you ensure that your customer keeps coming back to buy your product in the future? One great way to ensure...read more