The White Elephant We are referring to the (erstwhile) frequent traveler’s elite status in glitzy hotel chains worldwide. If you have been a busy business traveler or a globe trotter, you will agree to this. COVID-19 made your top-tier memberships with hotel brands...
Even before COVID-19 shook the world and forever transformed customer behavior and the digital landscape, Customer Data Platforms were generating quite a lot of interest. *Google Trends snapshot of the surge in search levels for the term ‘Customer Data Platform’ This...read more
Quick question: which is your favorite coffee place? You probably didn't miss a beat before saying Starbucks or Costa, right? What about your favorite grocery store? Now you're wondering, does a specific grocery store actually matter, as long as I'm getting fresh,...read more
When it comes to loyalty programs, retailers have not kept up with the times. They have paid way too much attention to customers’ wallets and very little to softer aspects like brand affinity, experience, advocacy, and engagement. The need of the hour is not just a...read more
Why Brands Banding Together Can Be Stronger Than Working Alone Loyalty programs have been shown to significantly increase average basket size and repeat sales for brands. However, single-brand loyalty programs are not without their share of limitations. From a...read more
Work from Home - a term, a novelty, once a privilege, and now, the new reality. When the pandemic broke out in March, most of the corporates made the switch to allow their employees to work from home. It turned out to be a blessing in disguise for many who were...read more
The loyalty landscape in Malaysia is not what it was a year ago. There have been multiple factors impacting customer priorities. For one, the economic impacts of COVID have been significant, with the unemployment rate spiking to a 30-year high of 5% in July 2020, and...read more