Loyalty
Top 5 Loyalty Programs in the Philippines That Have Highest Brand Recall
In 2019 when Philippines emerged as one of the fastest growing economies in the world, many opined that it might emerge as the next tiger economy. But with the advent of COVID-19 pandemic, Philippines’ economic growth dwindled. It’s 2022 and the time of unexpected...
ET Leadership Dialogue with Capillary: Lending the Tech Edge for CPG consumers
To rebound, transform and thrive - this is the central theme of the current CPG industry. The worst of the pandemic is behind us, and CPG brands need to transition from being pandemic-responsive to navigating the way forward. Companies need to focus on tracking...
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Subscription Loyalty Programs: Now Under the Lens
The recent e-commerce boom ushered in a brand new era for customer experience. Whether through human-centric design, personalization engines, or omnichannel scalability, we witnessed brands adapting efficient, data-driven marketing practices. Of these, the most...
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10 Loyalty Program Myths That Marketers Must Bust Right Now
The market largely perceives loyalty as a promotional stunt that offers customers only points’ redemption. But this is not the absolute truth. Much to naysayers’ chagrin, loyalty is a larger canvas for brands to reap benefits from. Loyalty is about how well you...
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Why Your Brand Needs To Celebrate This Holiday Season With Loyalty Marketing
Tis the season! And marketers have more reasons to be merry this holiday season. Mass vaccination drives this year and slightly restricted gatherings have pushed people to explore creative ways to celebrate the holiday season. As the world embraces and adapts well in...
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How Loyalty Is Booming In The Middle Eastern Fuel Retail Market
64% of the world's oil reserves come from the Middle Eastern region! Ironically, when it comes to the forecourts businesses, each GCC country has a different pace. While UAE and Qatar are at par with US and European fuel stations, Saudi Arabia is lagging behind. This...
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6 CPG Loyalty Programs That Wowed Customers In Indonesia
Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine the mammoth task of CPG brand marketers who not only have to navigate through the...
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