The majority of retailers still view their loyalty programs through a restrictive and narrow 'purchase-and-get-points' lens. We are not discrediting the model; it has been proven effective, and given the challenging economic landscape, discounts and store credits...
Except for supermarkets and convenience stores, most retailers see a customer an average of 5-6 times a year. The ongoing digital explosion will likely reduce the frequency to 2-3 in the coming days. Unfortunately, traditional loyalty paradigms are built around the...read more
The retail sector in Indonesia is projected to witness a growth of 13.8% CAGR by the year 2024. The reasons for this growth are attributed to the following factors. The retail market in Indonesia is fairly organized and companies are expanding their stores and are...read more
It is shrinking. And shifting. According to the 2019 survey by McKinsey, brand loyalty among the Middle Eastern consumers has eroded. 18% of the Middle East consumers confessed trading down (purchasing lower-priced consumer goods) in 2019 as compared to only 8% in...read more
Even before the COVID pandemic, consumers and businesses in the Middle East were reeling from the socio-economic impact of tumbling oil prices, digitization and geopolitical instability. Consumer sentiments around job and financial security in the region have been...read more
No one likes to get punished for brand loyalty. Unfortunately, that's what it felt like when membership cards are unwillingly thrust into the customer's hand every time they stand at the checkout counter. (Worse, more than once, from the same retail outlet!) And we...read more
Gamification is the layering of games or game-like activities into marketing or business strategies with the intention of triggering human emotions that can lead to higher sales, customer loyalty and better engagement. When done right, gamification has been proven to...read more