Loyalty
Capillary’s aiRA: Solving the Paradox of Consumer Personalization
aiRA is Capillary’s bet on personalization at scale through AI and it has already shown early signs of success. Several brands have used AI-powered filters to improve segmentation and deliver highly personalized experiences to their customers.
7 Successful Emotional Loyalty Campaigns that Worked Well for Brands
“93% of businesses agree that consumers are more likely to shop from brands they feel connected to,” mentions a Forrester thought leadership paper. These numbers tell that customers expect brands to know their preferences and understand what they want & when....
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Propensity Models: Capillary’s Secret Sauce for Marketers to Predict Consumer Behavior
Propensity Models are statistical frameworks that try to estimate the likelihood of people behaving in a certain way. When coded into a system like Capillary, these become tools in the form of filters to help loyalty marketers run better programs.
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The Science of Emotional Loyalty and Why it Matters for Brands
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” - Dale Carnegie “Don’t mix business with emotions.” It’s a common saying. But is it true? I doubt! We, humans, are full of unpredictable emotions & variable...
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How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers
A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book “Nudge: Improving Decisions About Health, Wealth, and Happiness”, written by American academics Richard H Thaler and Cass R Sunstein. The theory is mainly concerned with the...
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Importance of Data Privacy for Loyalty Marketers
One in four Americans won’t do business with data-breached companies, reads the headline of this ZDNet report. And this is getting increasingly true across the globe. Cyber security and customer data privacy has become increasingly important for loyalty marketers and...
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Best Practices from Top Loyalty Programs In India
Intense competition, reduction in profit margins, and the wave of digitization have posed challenges for the brands to win loyal customers. The struggle of maintaining this streak for any brand is more critical than getting first-time shoppers. Price fluctuations...
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