No one likes to get punished for brand loyalty. Unfortunately, that's what it felt like when membership cards are unwillingly thrust into the customer's hand every time they stand at the checkout counter. (Worse, more than once, from the same retail outlet!) And we...
Gamification is the layering of games or game-like activities into marketing or business strategies with the intention of triggering human emotions that can lead to higher sales, customer loyalty and better engagement. When done right, gamification has been proven to...read more
Your customers don’t buy your product. They buy your promise. In today’s world of infinite brand options and glocal markets, product differentiation is tough to keep up with, market domination is short-lived, and share of voice ever diminishing. So, how does a brand...read more
While gaining customer loyalty has always been a priority for brands, it will become even more critical in the next few years. This is largely due to the shift of power from brand to consumer-driven by digitization, competitive marketplace and commodification....read more
For brands, having a consumer loyalty program is not an option anymore. With the intense competition faced by most, having consumer retention strategies in place is a must but ensuring these programs break even can be a challenge. While it’s important to make...read more
What is a Channel Loyalty Program? A channel loyalty program is a critical sales pillars and a crucial element in the growth strategy of your business. Channel loyalty is focussed on transforming the relationship between a brand and its trade partners from that of a...read more
The business dictionary defines a hypercompetitive market as a rapid escalation of competitive tactics used by direct business competitors. Brands embroiled in a hypercompetitive market typically use a combination of strategies including price wars (such as...read more