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September 10, 2019
For brands, having a consumer loyalty program is not an option anymore. With the intense competition faced by most, having consumer retention strategies in place is a must but ensuring these programs break even can be a challenge. While it’s important to make consumers feel valued by rewarding their loyalty, you also have to ensure that your consumers aren’t taking advantage of the loyalty program, so it delivers the maximum ROI.
Promotion control strategies can help your brand ensure consumers get rewarded but can’t exploit the program.
On Capillary Loyalty+ , you can reward consumers for a special occassion or a favourable action, but limit the number of times such rewards would be applicable, to maintain exclusivity and increase urgency.
This strategy could be used to create rewards such as:
A festive season sale, or end of season sale often attracts a lot of purchases. A lot of purchases often also means a lot of reward points being given out, but this could mean your bottom lines aren’t what they could have been since you’re spending on both discounts and rewards. Limiting the total points a customer could earn during a promotion season can ensure optimal rewards disbursal and loyalty ROI during this period. For eg:
This limit is extremely important while creating co-branded or partner based promotions. By having a limit to the total points issued through a promotion, you and your promo partner can pre-determine the total liability each of you would have during the promotion. This ensures you aren’t overspending your promotional budget during any promotions. To illustrate, let’s consider this use case:
Now take advantage of these promotional limits and more on Capillary. Talk to your Capillary Customer Success Manager today.
September 10, 2019 | 4 Min Read
For brands, having a consumer loyalty program is not an opti