Marketing and Engagement
While traditional shopping becomes more obsolete and premium, in the wake of rapid digital transformation, the future of omnichannel retail is data-driven and personalized. Customers expect nothing short of the most striking and meaningful moments of truth that enable...
While about only a decade ago, Vietnamese consumers were fairly unbothered by brands building consideration, there is now an upsurge in those who wish to be rewarded for repeat purchases. With a growing GDP rate at over 7.5% for an 80 Mn+ population, rising...read more
Encapsulating value, convenience and privilege with higher customer retention and stakeholder return, multi-brand conglomerate loyalty programs are thriving in the here-and-now. At the outset, it’s interesting to note that the potent value proposition of conglomerate...read more
With more than 2 billion active users worldwide by July 2021, WhatsApp is the most used mobile messenger app worldwide. The launch of WhatsApp Business in Jan 2018 took this messenger app to the next level, aiding hundreds of businesses & entrepreneurs. Both product &...read more
Some changes make an everlasting impact. We all know how COVID-19 pandemic made online selling a priority for businesses of all sizes. In Europe, overall digital adoption rose from 81% to 95% during the pandemic. Instagram, social media and marketplace focussed...read more
Present day influencer marketing has surpassed all expectations from an ROI point of view. It has become a vital part of the digital marketing strategy that only promises to grow further. Whether food, beverage, healthcare or cosmetics, brands across each of these key...read more
Ramadan marks the most auspicious time of the year for the Middle Eastern community. It is not only about peaceful fasting, familial gathering or extravagant feasting, but also generous gifting and donation as well. A joyous occasion that brings people together for...read more