Marketing and Engagement
How AI-Powered Segmentation Can Increase Marketing ROI
All brands vie to target customers with intelligent marketing, but a few get it right. Imagine if at the height of the pandemic, after spending a week browsing for a bigger apartment to shift into, you come across your dream house through a Facebook ad—a classic...
Decoding the Livestream Commerce Rage in China
Livestream Commerce in China found its inception in 2016 when Alibaba launched Taobao Live, a platform marrying livestreaming and ecommerce. The company successfully tapped into the massive Chinese consumer market by crafting a powerful overlap of ecommerce, live...
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Channel the Power of Communication
With every brand trying to sell you something, it's no surprise that the Internet is chock full of content and marketing messages. But which messages or ads do you really remember? If you spend some time thinking about it, you’ll notice that it's usually something...
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2020 & Beyond: Adapt, Automate, and Accelerate!
No man is an island Community & connections are integral to humans and we tend to do badly when isolated from each other. The irony is that it took us a pandemic to realize the need for building and maintaining strong relationships. With social distancing in place, we...
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Bye, Bye Bland and Boring Marketing
Rapid globalization has increased market opportunities and revenues for brands, besides reducing the costs to serve audiences across borders. But can brands reap the benefits without facing the challenges? Especially when you consider the fact that the localization...
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Marketing to a Generation of Attention Deficit Customers
Even before the pandemic, customer attention was at an all-time low of 8 seconds (a goldfish has a higher attention span of 9 seconds). Unfortunately for marketers, the prognosis doesn't look great either. Here’s why: At this very moment, people across the globe,...
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From Like to Love: Build Closer Customer Relationships
Customers have always been the focal point for marketers to devise key marketing strategies. This focus has only intensified in the present time when brands have to be more empathetic to understand the changing customer mindset and shopping habits. Using data and...
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