Marketing and Engagement
No man is an island Community & connections are integral to humans and we tend to do badly when isolated from each other. The irony is that it took us a pandemic to realize the need for building and maintaining strong relationships. With social distancing in place, we...
Rapid globalization has increased market opportunities and revenues for brands, besides reducing the costs to serve audiences across borders. But can brands reap the benefits without facing the challenges? Especially when you consider the fact that the localization...read more
Even before the pandemic, customer attention was at an all-time low of 8 seconds (a goldfish has a higher attention span of 9 seconds). Unfortunately for marketers, the prognosis doesn't look great either. Here’s why: At this very moment, people across the globe,...read more
Customers have always been the focal point for marketers to devise key marketing strategies. This focus has only intensified in the present time when brands have to be more empathetic to understand the changing customer mindset and shopping habits. Using data and...read more
The UAE and the Middle East as a whole poses several challenges for marketers and brands. This is because individual markets within the geography display similarities in culture, language and habits but at the same time have varying differences. For instance, the UAE...read more
The rapid pace of digital transformation in the last 5 years has impacted every industry. With increased mobile usage and internet penetration, customers are increasingly becoming information weary and they expect brands to deliver more personalized experiences. As...read more
COVID-19 has impacted businesses globally. From demand to supply, every aspect of commerce has been affected. With lockdown restrictions easing out, and customers getting back to the market, it is crucial for marketers to know how the lockdown has impacted consumer...read more