Marketing and Engagement
Re-strategizing Commerce for a Post-Covid-19 World
Almost six months into the global coronavirus pandemic and retailers across the globe continue to be severely impacted. Even countries that are no longer under lockdown orders are still witnessing a steep drop in footfall in retail outlets. In a recent webinar...
Customer Engagement Trends in Indonesia 2020
Indonesia is by a fair margin the largest country in Southeast Asia and is home to nearly 270 million people. The country has attracted the attention of major brands, business conglomerates and investors owing to multiple factors : A rapidly growing segment of...
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Engagement Strategies for Millennials in the Middle East
The New Lost Generation, The Disruptive Generation, The Loneliest Generation, The Burnout Generation…. The above monikers have been tagged to Millenials at various points in the last few years. The veracity of the above terms are subjective but one thing we can...
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Covid-19’s Impact on Asia & Middle East Apparel Industry
We had previously covered how retailers can successfully deal with the Covid pandemic and chart out a road to recovery based on our learnings from China. Southeast Asia, India & the Middle East are now 3-4 months into the pandemic and the crisis has impacted each of...
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Optimizing Promotions & Deepening Customer Engagement post COVID-19
The fear and apprehension from the novel coronavirus is forcing more consumers into a primarily digital way of life. In a bid to stay safe, social distancing is the new norm, and many of us have forgone visits to our favorite stores and restaurants. Across the world,...
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Digital Engagement Best Practices in the Covid Era
Even before the COVID pandemic crisis swept across the world, Customer experience and engagement (CX) was quickly overshadowing price and product as a key brand differentiator. With COVID-19 essentially halting traditional store footfall and physical retail, digital...
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Personalisation in Retail: Real-time use cases for all marketeers
Personalisation in retail is changing how retailers reach, interact with and utilise data to optimise campaign journeys. A one-size-fits-all message is unlikely to have a high success rate, especially with customers today having a plethora of choices. In order to...
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