Marketing and Engagement
How To Double Your Campaign Hit Rates
Well, personalisation is your answer, especially the kind that’s powered by Artificial Intelligence. I’ve already talked at length about the impact personalisation can have on consumers and businesses alike. Here, I would like to talk about, how you can effectively...
Why you must learn the art of personalised recommendations
Whether it’s the right set of songs on a Discover Weekly playlist on Spotify, a TV show or movie you may be interested in on Netflix, or a useful product recommended on Amazon, personalised recommendations on these platforms can really help users navigate through the...
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Social CRM: 4 Commandments to Close the Engagement Loop
In the omnichannel loop, social media forms an extremely critical part. Why? Because that is where your customers are spending most of their time. Research shows that the number of users is set to hit 2.77Bn in 2019. Thanks to smart phones and easily affordable data...
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Can you really unlock profitable growth through Digital Marketing – The Customer Show
On the first episode of our podcasts series titled 'The Customer Show', Soumajit Bhowmik talks about ways retailers can unlock profitable growth with digital marketing. The Customer Show acts as a platform for marketers, technologists and futurists come together to...
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CRM Success is not Linked to Technology Adoption? Think Again!
In the previous post of our Think Again Series we covered the importance of having a well thought out customer engagement strategy. In our final installment of the series, we’ll be covering what technological factors can determine CRM program success. Having a huge...
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Have an A-level Engagement Model? Think Again.
In the previous post of our Think Again Series we covered the importance of data and analytics maturity. Here we’ll be talking about how well your consumer engagement strategy should be designed. As I mentioned in one of our previous blogs, engaging with your...
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Have a best in class Analytics platform? Think Again.
In the previous post of our Think Again Series we covered the importance of really knowing your customer. Here we’ll be talking about how strong your analytics platform can be. Data is everywhere. We may have said this over and over again in different ways, in many of...
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