Marketing and Engagement
All brands vie to target customers with intelligent marketing, but a few get it right. Imagine if at the height of the pandemic, after spending a week browsing for a bigger apartment to shift into, you come across your dream house through a Facebook ad—a classic...
Livestream Commerce in China found its inception in 2016 when Alibaba launched Taobao Live, a platform marrying livestreaming and ecommerce. The company successfully tapped into the massive Chinese consumer market by crafting a powerful overlap of ecommerce, live...read more
With every brand trying to sell you something, it's no surprise that the Internet is chock full of content and marketing messages. But which messages or ads do you really remember? If you spend some time thinking about it, you’ll notice that it's usually something...read more
No man is an island Community & connections are integral to humans and we tend to do badly when isolated from each other. The irony is that it took us a pandemic to realize the need for building and maintaining strong relationships. With social distancing in place, we...read more
Rapid globalization has increased market opportunities and revenues for brands, besides reducing the costs to serve audiences across borders. But can brands reap the benefits without facing the challenges? Especially when you consider the fact that the localization...read more
Even before the pandemic, customer attention was at an all-time low of 8 seconds (a goldfish has a higher attention span of 9 seconds). Unfortunately for marketers, the prognosis doesn't look great either. Here’s why: At this very moment, people across the globe,...read more
Customers have always been the focal point for marketers to devise key marketing strategies. This focus has only intensified in the present time when brands have to be more empathetic to understand the changing customer mindset and shopping habits. Using data and...read more