Marketing and Engagement
How To Leverage Shifting UAE Consumer Trends Through Behavioral Loyalty Programs
The sweeping and large-scale impact of pandemic has caused consumers to reduce their outlets for spending. While some of this scaling back is caused by limited financial flexibility, a lot of it is because customers don’t have many avenues to spend. Travel has taken a...
The CX Revolution: Growth Strategies And Future Outlook
The race between competitor brands in the Middle East has recently become very intense. Almost 70% of the population is less than 30 years of age with a dynamic purchase behavior. Unless brands build a robust feedback system to understand customers’ needs, buyers...
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The Power Of Feelings: How Emotional Loyalty Can Revolutionize Malaysian Customer Experience
Two customers A and B walk into a grocery store. Customer A visits the store every first week of the month, and shops with an organized list. They stick to previously used brands or opts for a product with the most discounted...
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How Personalized Customer Engagement is a Game-Changer for Middle East Retailers during Ramadan 2021
Echoing the spirit of togetherness, the holy month of Ramadan is a time well-spent with family and friends. If the last year saw people stocking up during this month as a result of panic-buying, this year, people are equipped to observe the holy month amidst the...
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Set Your Brand Value High With Empathetic Customer Engagement
The world expected a better 2021 with vaccination and a hope for a brighter tomorrow! And here we are, yet again standing still amidst chaos in the second quarter of the year. There are fresh guidelines being issued everyday on travel, lockdown, opening of schools,...
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How AI-Powered Segmentation Can Increase Marketing ROI
All brands vie to target customers with intelligent marketing, but a few get it right. Imagine if at the height of the pandemic, after spending a week browsing for a bigger apartment to shift into, you come across your dream house through a Facebook ad—a classic...
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Decoding the Livestream Commerce Rage in China
Livestream Commerce in China found its inception in 2016 when Alibaba launched Taobao Live, a platform marrying livestreaming and ecommerce. The company successfully tapped into the massive Chinese consumer market by crafting a powerful overlap of ecommerce, live...
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