Marketing and Engagement
COVID-19 has impacted businesses globally. From demand to supply, every aspect of commerce has been affected. With lockdown restrictions easing out, and customers getting back to the market, it is crucial for marketers to know how the lockdown has impacted consumer...
Personalisation in retail is changing how retailers reach, interact with and utilise data to optimise campaign journeys. A one-size-fits-all message is unlikely to have a high success rate, especially with customers today having a plethora of choices. In order to...read more
There were 4.39 billion internet users in 2019. That's an increase of 366 million (9 percent) vs. January 2018. Worldwide social media user numbers grew to almost 3.5 billion at the start of 2019, with 288 million new users in the past 12 months pushing the global...read more
Capillary Engage+ enables you to engage consumers based on certain actions such as on product purchase, Point of Sale or on product barcode/QR code scan etc. With Real-time messaging trigger dynamic and personalised, limited time offers for products which the customer...read more
In today’s world, a customer is accosted by brands at every step he takes. Every direction he turns in, he either sees brands or a product that’s screaming for his attention. This has led to a hyper-competitive market across every industry – be it food delivery,...read more
Well, personalisation is your answer, especially the kind that’s powered by Artificial Intelligence. I’ve already talked at length about the impact personalisation can have on consumers and businesses alike. Here, I would like to talk about, how you can effectively...read more
Whether it’s the right set of songs on a Discover Weekly playlist on Spotify, a TV show or movie you may be interested in on Netflix, or a useful product recommended on Amazon, personalised recommendations on these platforms can really help users navigate through the...read more