Marketing and Engagement
In today’s world, a customer is accosted by brands at every step he takes. Every direction he turns in, he either sees brands or a product that’s screaming for his attention. This has led to a hyper-competitive market across every industry – be it food delivery,...
In the previous post of our Think Again Series we covered the importance of data and analytics maturity. Here we’ll be talking about how well your consumer engagement strategy should be designed. As I mentioned in one of our previous blogs, engaging with your...read more
In the previous post of our Think Again Series we covered the importance of really knowing your customer. Here we’ll be talking about how strong your analytics platform can be. Data is everywhere. We may have said this over and over again in different ways, in many of...read more
In the previous post of our Think Again Series we covered the importance of organizational alignment in CRM strategy. Here we'll be covering why it's important to really know your customer. As a business leader, you know the value of your customer. They form the main...read more
In our previous post we covered what it takes to track your CRM performance and chart the journey you want your program to take. To get deeper into each of the dimensions we mentioned, we are kicking off this 5 part series which I’d like to call the “Think Again...read more
Congratulations! If you’re reading our Think Again Series, you either already have a CRM strategy in place or are serious about getting one. Which shows you really understand the value of establishing and nourishing the relationship with your customers. Having been in...read more
Digital advancements in India have incredibly impacted how and what consumers are purchasing today. They are up to date with the happenings of the world on a real-time basis. This has shaped consumer behaviour leading to new demands, which many of the brands in India...read more