Marketing and Engagement
Customers have always been the focal point for marketers to devise key marketing strategies. This focus has only intensified in the present time when brands have to be more empathetic to understand the changing customer mindset and shopping habits. Using data and...
We had previously covered how retailers can successfully deal with the Covid pandemic and chart out a road to recovery based on our learnings from China. Southeast Asia, India & the Middle East are now 3-4 months into the pandemic and the crisis has impacted each of...read more
The fear and apprehension from the novel coronavirus is forcing more consumers into a primarily digital way of life. In a bid to stay safe, social distancing is the new norm, and many of us have forgone visits to our favorite stores and restaurants. Across the world,...read more
Even before the COVID pandemic crisis swept across the world, Customer experience and engagement (CX) was quickly overshadowing price and product as a key brand differentiator. With COVID-19 essentially halting traditional store footfall and physical retail, digital...read more
Personalisation in retail is changing how retailers reach, interact with and utilise data to optimise campaign journeys. A one-size-fits-all message is unlikely to have a high success rate, especially with customers today having a plethora of choices. In order to...read more
There were 4.39 billion internet users in 2019. That's an increase of 366 million (9 percent) vs. January 2018. Worldwide social media user numbers grew to almost 3.5 billion at the start of 2019, with 288 million new users in the past 12 months pushing the global...read more
Capillary Engage+ enables you to engage consumers based on certain actions such as on product purchase, Point of Sale or on product barcode/QR code scan etc. With Real-time messaging trigger dynamic and personalised, limited time offers for products which the customer...read more