Marketing and Engagement
Whether it’s the right set of songs on a Discover Weekly playlist on Spotify, a TV show or movie you may be interested in on Netflix, or a useful product recommended on Amazon, personalised recommendations on these platforms can really help users navigate through the...
In the previous post of our Think Again Series we covered the importance of organizational alignment in CRM strategy. Here we'll be covering why it's important to really know your customer. As a business leader, you know the value of your customer. They form the main...read more
In our previous post we covered what it takes to track your CRM performance and chart the journey you want your program to take. To get deeper into each of the dimensions we mentioned, we are kicking off this 5 part series which I’d like to call the “Think Again...read more
Congratulations! If you’re reading our Think Again Series, you either already have a CRM strategy in place or are serious about getting one. Which shows you really understand the value of establishing and nourishing the relationship with your customers. Having been in...read more
Digital advancements in India have incredibly impacted how and what consumers are purchasing today. They are up to date with the happenings of the world on a real-time basis. This has shaped consumer behaviour leading to new demands, which many of the brands in India...read more
Ecommerce is going through a challenging phase, not for customers, but for most of the pure play ecommerce firms. Discounting models have increased losses, reduced profitability of the model and has left the future of quite a few established ecommerce players in...read more
On Friday, May 26th more than 50 CxOs from over 40 brands came together to Share, Learn & Decode at the Future of (Intelligence + Omnichannel} (FIO) in Gurugram. The Delhi leg of Capillary’s flagship event provided a great deal of “food for thought” to the attendees,...read more