Marketing and Engagement
In the omnichannel loop, social media forms an extremely critical part. Why? Because that is where your customers are spending most of their time. Research shows that the number of users is set to hit 2.77Bn in 2019. Thanks to smart phones and easily affordable data...
“The next phase of the technological revolution in the customer experience front will be that of chatbots. Chatbots are intelligent chat agents coupled with AI to engage the consumer in a meaningful and engaging way, mapping exact customer needs.” Abhijeet...read more
With both online and offline businesses scaling to new heights, there is no denying the supremacy of technology in retail sale. While appreciating the exciting opportunities ensued by major market changes and shifting landscapes is difficult, retailers today are...read more
By Soumajit Bhowmik-Investor, Director – Ecommerce, Capillary Technologies ‘eCommerce’ seems to be the buzzword these days, with many brands moving towards omnichannel and online-only transactions. While the old brick & mortar model presented many challenges, online...read more
Author: Soumajit Bhowmik, Director of E-commerce at Capillary Technologies Even if you’re a beginner, you’ll know that there are a few terms the eCommerce industry swears by - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value are some of...read more
The global SaaS market has never been this exciting! A recent report by Google-Accel on the SaaS industry pegs the global opportunity to be at $132 Billion by 2020! The primary driving factors are SMB driven demand, vertical-led solutions leading to more adoption,...read more
With the onset of Diwali around the corner, as a retailer, we assume you might have prepared your best to make the most of the festival sale season. Customers expect good variety and discounts, but what truly gets their attention is when retailers exceed their...read more