Marketing and Engagement
On the first episode of our podcasts series titled 'The Customer Show', Soumajit Bhowmik talks about ways retailers can unlock profitable growth with digital marketing. The Customer Show acts as a platform for marketers, technologists and futurists come together to...
Remember when marketers ran newspaper ads with discount coupons to encourage outlet visits? Customers had to cut and fill the coupon and present it at the billing counter. Such tedious tactics seem outdated in today’s digital world in order to influence pre purchase...read more
Strategies for improving customer experience using your marketing big data March 5th 2:00PM SGT/ 11:30AM IST Great brands don’t just market themselves, they build genuine loyalty. When brands engage with customers across their preferred channels, customers build a...read more
I recently came across this video on my Facebook wall and loved the way this group of musicians used Beethoven to pay homage to their city. What I also couldn’t help noticing was the audience. All of them within a matter of seconds pulled out their phones and started...read more
In the modern retailing era, creating great customer engagement has become a vital element for any retailer’s success. Most marketers have started tracking what the customer likes in their brand marketing plans around brand awareness and brand promotions every year....read more
27,000 delegates from across the world gathered in New York this January at NRF 2013, making it the largest platform for discussing the future of global retail industry. Team Capillary brings to you the three most talked about customer engagement trends at the show....read more
Segmentation is not a new concept to retailers. Looking into the analytics framework which has been developed over time, segmentation was traditionally one of the easiest ways to target customers. Ever since the birth of commerce, every retailer has been segmenting...read more