Strategies for improving customer experience using your marketing big data

March 5th 2:00PM SGT/ 11:30AM IST

 

Great brands don’t just market themselves, they build genuine loyalty. When brands engage with customers across their preferred channels, customers build a relationship, make more purchases and become their lifelong fans. By harmonizing all the data a company collects, brands can learn exactly what their customers want to know from them, when they want it and what channel they prefer to hear it from. Big data is fueling the future of retail, and you need to make sure you’re all fuelled up!

In this Webinar, you will learn;

  • The best practices of retail brands across the world.
  • How to build a great omnichannel customer experiences
  • How to build a profitable engagement through automated personalized recommendations
  • The Do’s and Don’ts of efficient customer service

We’ve got a great speaker lined up in Capillary’s Vice President of Professional Services, Govind Seshadri. Govind heads Analytics, Systems Integrations, Managed Services and Technical Support functions at Capillary and brings over 20 years of IT and consulting experience. He is a published author with Cambridge Press and has held leadership roles at Cognizant, Sun Microsystems/SeeBeyond and StoreRunner Network.

Govind plans to address many of the “Top Asks” we’ve received from retailers:-

  • Data Collection and Enrichment
    • Data hygiene, Brand syndicates, Merging identification
  • Big Data Analytics
    • Mostly descriptive with segmentation and attribution; moving to predictive
  • Simplified Retail Processes
    • Close of day operation, Merchandising
  • Personalized Campaigns
    • Brand building, Bounce-back, Acquisition
  • Building Loyalty
    • Increase redemption rate, Gamification, Countering “Showrooming”
  • Cross-sell/Upsell
    • Intelligent recommendations
  • Customer Complaints and Feedback
    • CSAT, Surveys, Social sentiments

Join us on Thursday, March 5th, 2015 to learn the must-knows in creating an efficient omni-channel customer experience using Big Data.

Can’t wait untill March 5th? Want to learn more about Capillary’s Intelligent Customer Engagement™ suite?

 

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