To rebound, transform and thrive - this is the central theme of the current CPG industry. The worst of the pandemic is behind us, and CPG brands need to transition from being pandemic-responsive to navigating the way forward. Companies need to focus on tracking...
While the pandemic has overstayed its welcome by now, the evolving consumer behaviour is here to stay. Breaking free from the work-from-home during the week and compensating for the lost time in shopping malls through revenge shopping, the dynamics is definitely...read more
The story began in 2006 when the Indian retail sector was in the midst of a boom. Odds were stacked up against upcoming retail players as global sports brands had already swooped in and grabbed big chunks of the market share. Naysayers created a sense of doubt for...read more
With global sales set to hit $6 trillion by 2022, the ecommerce industry is a juggernaut that shows no signs of slowing down. While it presents a massive opportunity for retailers, the industry has been characterized by rapid transformation in terms of product...read more
The Blurring Lines between Ecommerce & Social Sometime in mid-2017, Amazon quietly rolled out Spark - an Instagram-like platform for Prime members. The idea was to help people connect with those with similar interests, increase product discovery and boost customer...read more
With Cyber Monday sales hitting a record $7.9 billion during the 2018 holiday season, it’s clear online shopping is now the norm for today’s consumers. This begs the question, how many of today's online sales are due to mobile habits? the answer is: a lot. As...read more
For restaurants, the biggest growth channel right now is online ordering. According to last year’s viral report by investment bank UBS, food delivery sales which was $35 Billion worldwide could rise at an annual average of more than 20% to $365 billion by 2030. A lot...read more