Paris Gallery fortifies loyalty in the luxury retail space, and doubles incremental sales
Paris Gallery operates over 3 million sq. ft. of luxurious shopping space, across 50 stores at prime locations in the GCC. The stores offer 650 international brands across several product categories including perfumes, skincare, makeup, watches, jewelry, sunglasses, accessories and leather goods.
As the luxury retail business in the GCC heated up, the brand wanted to maintain the leadership position it holds, while keeping their consumers engaged and coming back to their stores.
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In order to create a memorable connection with customers, your communications must be personalised and relevant to them. With Capillary, Paris Gallery was able to segment their entire database into meaningful clusters that could be targeted with relevant messaging. This meant that now consumers were more likely to be engaged by the campaign, and more likely to convert, generating tremendous incremental sales for the brand.
For luxury brands like Paris Gallery, consumer expectations are at another level altogether. Their consumers want to be remembered and valued for their patronage. With the loyalty program built from scratch to deliver the kind of experience Paris Gallery wanted, the brand was able to consistently maintain their place in consumer’s hearts and keep bringing them back to their stores.
“Over the years that we’ve worked with Capillary, they’ve made it very easy for us to achieve and even exceed our consumer engagement objectives. With them, we’ve been able to make our consumers feel valued and extend our traditional hospitality through all our communications. The increase in incremental sales, repeat sales and returns on investments we’ve been getting year on year stands testament to the consistent work we’ve been doing with them.”