2020 threw the pandemic curve-ball to retailers: adapt or die! We witnessed retail businesses with compelling digital customer experiences topping their strategic goals. Many panicked, but the savviest of the retailers adapted brilliantly: They had to compress a couple of years of strategy, execution, and Go-To-Market for digital channels into only a few months.

Find out how Erajaya, a leading lifestyle smart retailer in Indonesia employed diversified digital strategies to strengthen their offline experience of 1200+ stores. Erajaya is a distributor and retailer of mobile phones, tablets, SIM cards, MNO vouchers, accessories, IoT devices and Google Play Cards. The 25-year-old public company has a revenue of 2.25B USD with business spanning across Indonesia, Malaysia, and Singapore. It also runs a successful loyalty program with 1.5M+ customers.

Get insights into streamlining and elevating the customer journey to thrive in a challenging environment!

Meet Pak Senda Parentino,Chief Digital Operation Officer of the Erajaya Group in Indonesia who spearheaded the company's path-breaking digital strategy. Join him as he shares his retail journey with Aneesh Reddy, Co-founder and CEO, Capillary Technologies for a virtual fireside chat on 'Reinventing Customer Experiences with Digital Strategy'.

5 great reasons to attend:

  • Recovering from the setbacks of 2020
  • Erajaya’s successful strategies amidst the pandemic
  • Understanding consumer behaviour shift in retail
  • Explore the synergy between online and offline retail
  • Key innovations in building customer experiences

Access The Webinar


Senda Parentino

Senda has 18+ years of experience in marketing, loyalty strategy and program, CRM, technology, and customer service operations with local and multinational companies in Indonesia. His varied industry experience spans from airlines, retail, consumer goods to food retail, FMCG, and many more with clients such as Garuda, Telkomsel, Pertamina, MAP, SOGO, Nestle, Danone, Aegon, and Starbucks. He is also an award winning loyalty & marketing leader currently spearheading the Digital & Loyalty strategy and operations at Erajaya Group.


Aneesh Reddy is the CEO and Co-Founder of Capillary Technologies. An alumnus of IIT-Kharagpur, Aneesh has been recognized as a "Forty Under 40" leader by Fortune Magazine and the Economic Times. He is an active contributor to the start-up ecosystem. He's also an avid trekker, long-distance runner and traveler.