Globally, customer obsession is the new buzzword for brands. Sustaining and conquering in a digitally dominated world across online and offline channels is indeed challenging. Add to this are customers’ shifting brand preferences and their swift adaptation to newer brands. The intelligent brigade of customers today are transforming into cautious spenders – who know the what, when, how and why of buying. While this wave is unstoppable, so are the technological advancements. At a time like this, customer data has become the oil lubricating the business strategies by leveraging advanced AI/ML technologies and building a true customer loyalty environment for brands.
In our upcoming webinar on, ‘Winning in the digitally disrupted world’, we will talk about successful business strategies to win in today’s world, how customers transition from one stage to another based on their brand interactions and fostering loyalty in consumer durables domain, especially in the consumer electronics sector.
Join Nash Narasimhan Tupil (Head of India Market for E-Commerce and Digital GTM, HP Inc.) in conversation with Anant Choubey (Executive Director and COO) as they discuss how brands can leverage customer data and technology to succeed in the digitally disrupted market.
In this webinar, we will cover:
- Winning over customers in 2022's digital landscape
- Customer behavior trends that are reshaping marketing strategies
- Advanced technologies to enable an omnichannel experience
- Insights from the culturally-driven HP’s workplace behavior
Access The Webinar
ABOUT THE SPEAKERS
Nash is currently the Head of India Market for E-Commerce and Digital GTM, HP Inc.
As Ecommerce head, Nash and his team are responsible for P&L (Revenue, GM, Opex) and TCE (Total Customer Experience) for HP Store – HP Inc India’s own online business. It includes End-to-end management from Product Category, Pricing, Digital Marketing, Sales via Web and Call Centres to Supply chain and Logistics. As Digital GTM lead, Nash and his team are responsible to build and maintain the Omnichannel technology, analytics and marketing platforms for 600+ HP World Retail stores in 300+ cities.
Nash is an Engineer and an MBA with over three decades experience. He joined HP in 1997 as PC Product Manager. Some of his other roles in HP include being the Asia-Pacific-Japan Chief Marketing Officer (CMO) for HP Technology Services (TS) business, APJ SMB & Channel Marketing Director, HP India Technology Services GM. He also setup India’s first online store for PCs for Compaq in year 2000 and made it India’s largest e-Commerce site by revenue in 2001.
Nash completed his Mechanical Engineering from PSG Tech Coimbatore and his MBA from BIM Trichy as a rank student. He also completed executive programs from IIM-Bangalore, INSEAD Singapore and Indian School of Business, Hyderabad. He is a visiting professor for E-Commerce at BIM, Trichy. Nash is a Biker and Blogger. And has passion for photography, reading and travel.
Anant Choubey is the Executive Director and the Chief Operating Officer of our company.
He has been a part of our company group since 2010. He holds a bachelor’s degree in industrial engineering from the Indian Institute of Technology, Kharagpur.
He was previously associated with Procter & Gamble Home Products Private Limited where, in 2008, he was awarded the ‘Special Appreciation Award’ and was also one of the youngest employees to receive recognition shares from the company.