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Grab Consumer Attention & Sales:
Art of Personalisation

About the Webinar

Today, we see an average of more than 4000 ads everyday. In this era of constant bombardment of communication, personalisation is the biggest way you can break through the noise and clutter to grab customer attention and sales.

Watch the recorded webinar here

About the Speakers

Anjali Kumari,

Senior Director - Products | Capillary

An ISB and Purdue University alumnus, Anjali started her career with Symphony Services and then moved to Box.com as an early employee. She was part of the journey where Box shifted its strategy to serving businesses instead of consumers. With an amazing entrepreneurial experience at Box, Anjali decided to foray into Product management. Post her MBA and a stint at Myntra, she has been working with Capillary Technologies.

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Biplav Saraf

Principal Product Manager | Capillary

As part of Insights+ product team, Biplav is responsible for democratising AI and Analytics across the 400+ brands working with Capillary. He helps brands send more personalised campaigns, helping them get better ROI.

Biplav has over a decade of work experience over a variety of domains and verticals. At NDS (acquired by Cisco) he worked in transforming the TV viewing experience while at Lifesize he focused on moving video conferencing from on-premise to a cloud solution. Before moving to Capillary, he was working on automating social marketing at Act-On.

What you will learn

check_circleWhat's personalisation and why it's needed

check_circleHow you can personalise for your customers with examples

check_circleOutcomes that personalisation brings to your organisation

check_circleWhat's in store for the future of personalisation

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