Unlock Alternative Channels Of Marketing
Increase RoI

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About the Webinar

Marketers are seeing a gradual decline in RoI from traditional channels of marketing. Mobile-first consumers are moving away from SMS and Email into more engaging channels such as social media and messaging apps.

Meanwhile, new data privacy regulations are also making it harder for marketers to tap into consumers through traditional channels. In the fifth episode of #GetReadyWebinars, join Lalit Sharma, Senior Product Manager at Capillary who'll share how marketers can unlock new, alternative channels of marketing and increase their marketing RoI.

Watch the recorded webinar here

About the Speaker

Lalit Sharma

Principal Product Manager, Capillary Technologies

Lalit has over a decade of experience managing business, product and technology functions across the retail industry in India and the Asia Pacific. His expertise is in Analytics, CRM, Product Management and he helps brands understand customer needs better and create better product solutions to address them.

He is an IIT Kharagpur alumnus and worked with Dunnhumby prior to joining Capillary.


Aneesh Reddy

Co-Founder & CEO | Capillary

Aneesh Reddy is the Co-founder & CEO of Capillary Technologies and he is responsible for vision, strategy and new products.

Aneesh holds a bachelor’s degree from IIT Kharagpur where he co-founded the Entrepreneurship Cell. He had co-founded Capillary after a brief stint at ITC Ltd. For his work with Capillary, Aneesh has been recognized as a "Forty under 40" leader by Fortune Magazine and The Economic Times. He is the youngest ever Distinguished Alumnus Awardee of IIT Kharagpur. He is also an active contributor to the start-up ecosystem, being an angel investor with over 25 investments across the board. Aneesh loves trekking, long distance running and travelling.

What you will learn

check_circleWhy it's time for marketers to move away from traditional channels

check_circleHow social channels can be used to drive sales to offline and online stores

check_circleHow to close the loop with alternative channels

check_circleExamples of brands who have seen growth from alternative channels

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