Resources to transform your business ends here.

Your search for ideas, solutions, and every kind of resource you need to transform your business ends here.

RESOURCES SUITE

Guides

Step by step guides to sort out your Loyalty, analytics and customer engagements need. Bookmark our guides page or subscribe to get it in your inbox.

Filter Guides

Guide to Scaling Ecommerce in the Middle East

Combining insights from Capillary's association with top retailers in the region and secondary research, we aim to assess the current ecommerce market dynamics to throw light on the opportunities, challenges as well as predict the path the market is likely to traverse in comparison to other developed and emerging markets.

Learn More

The Ultimate Guide to eCommerce

Before we tackle eCommerce, it's good to have a fair idea about what commerce is. Simply put, commerce is the the act of buying and selling goods and services, especially on a large scale. Now eCommerce is essentially the same, with the sole difference being that the exchange is done over the internet.

Learn More

People Counters

People counters are essentially any type of device that counts the number of people walking in and out of a certain specified area. While people counters started out as a simple, manual clicker in the hands of a doorman, they have quickly evolved to become complex machines capable of generating large amounts of in-store data around customer behavior, visitor demographics, store layout, staff performance and marketing effectiveness.

Learn More

RESOURCES SUITE

Whitepapers

Get the all-access pass to our whitepapers, get insights and industry analysis on Loyalty, analytics, CRM, eCommerce and customer engagement.

Filter White Papers

ECOMMERCE

Post Pandemic Indian Retail Trends & Insights

Stronger deviation to online shopping, faster adoption of digital payment methods, resurgence of homegrown.

Learn More

LOYALTY

A Data Driven Approach to Improve Customer Engagement

Across the globe, CMOs battle with questions like – ‘How to ensure a rewarding experience across different touch points in customer journey?

Learn More

LOYALTY

Customer Loyalty 2020 & Beyond

With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high.

Learn More

ANALYTICS

5 Power Ups To Unlock In-Store Sales Growth

Turbocharge your stores and maximise your business potential with these 5 power ups that help you win the offline game.

Learn More

ANALYTICS

Expert Vision: How AI will create the third wave of retail?

The first wave was all about collecting data. Then it was about collecting data across touchpoints to get a 360° single view of consumers.

Learn More

ECOMMERCE

Choose between Brand eCommerce store v/s Online marketplace

Confused between setting up your own Ecommerce store or selling in an online marketplace? Make the right choice with this quick guide.

Learn More

ENGAGEMENT

Customer Engagement Management Handbook

Form a solid foundation to your ecommerce and omnichannel business through this guide to help you find the right platform for success.

Learn More

ECOMMERCE

The State of Omnichannel in India

Learn how online and offline channels are coming together for Indian Consumers and what businesses have to look forward.

Learn More

ECOMMERCE

Guide to ecommerce marketing on a frugal budget

Get greater engagement and sales out of your ecommerce website with these marketing tips and tricks.

Learn More