Guide to Scaling Ecommerce in the Middle East
Combining insights from Capillary's association with top retailers in the region and secondary research, we aim to assess the current ecommerce market dynamics to throw light on the opportunities, challenges as well as predict the path the market is likely to traverse in comparison to other developed and emerging markets.
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The Ultimate Guide to eCommerce
Before we tackle eCommerce, it's good to have a fair idea about what commerce is. Simply put, commerce is the the act of buying and selling goods and services, especially on a large scale. Now eCommerce is essentially the same, with the sole difference being that the exchange is done over the internet.
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People Counters
People counters are essentially any type of device that counts the number of people walking in and out of a certain specified area. While people counters started out as a simple, manual clicker in the hands of a doorman, they have quickly evolved to become complex machines capable of generating large amounts of in-store data around customer behavior, visitor demographics, store layout, staff performance and marketing effectiveness.
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