CDP
Customer Profile
  • Customer data unification
  • Customer identify resolution
  • Second party data integration
  • Third party data for profile augmentation
Activation
  • Campaign Orchestration
  • Audience Orchestration
  • Segment Activation Workflows
  • Inbound/outbound Communications
Intuitive
  • Ease of Use
  • User Experience
  • Operational Efficiency
  • Licensing Model
Analytics & Reporting
  • Behavioural Analytics
  • Predictive Analytics
  • Attribution Modelling
  • Next Best Action
  • Build in Reporting and Visualization Functionality
Other Features
  • Integrated Connectors
  • Out of the box APIs
  • BI Tool Extension Capability
  • Scalability
  • On-Cloud
Data Privacy & Governance
  • GDPR
  • CCPA
  • Data Governance
Data Management
  • ETL
  • Data Quality
  • Data Reconciliation
  • Data Matching
  • Data Models
  • Unstructured Data Management