Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025 Read more >
The Balanced Loyalty Quotient Report 2026 is now live — our largest and most in-depth loyalty report yet. Download Report >
Keerthana is a business journalist and is adept at catching market and retail trends. She enjoys analyzing facts and figures and often shares those insights through her writing. Before becoming a writer, Keerthana also had a stint in Biotechnology research.