Roaring high this 2022 is definitely the festive spirit of people celebrating the Lunar New Year (aka the Chinese New Year) across the world. After all this year is all about the year of the Tiger. Knowing that the past two years have been tumultuous, the year of...
When the world’s leading biscuit brand (Parle Products) increased the price of its crowd favorite- Parle G by 6-7% in 2021, marketers sensed seismic shifts burgeoning in the CPG industry. As much as the hike is owing to the rising input cost, it is also because of the...read more
It has been nearly 2 years since the pandemic struck and world economies have settled in for the new normal, let alone Saudi Arabia. Consumers from the kingdom are warming up to get back to normal spending levels, to make consumption choices based on aspirations...read more
The market largely perceives loyalty as a promotional stunt that offers customers only points’ redemption. But this is not the absolute truth. Much to naysayers’ chagrin, loyalty is a larger canvas for brands to reap benefits from. Loyalty is about how well you...read more
Tis the season! And marketers have more reasons to be merry this holiday season. Mass vaccination drives this year and slightly restricted gatherings have pushed people to explore creative ways to celebrate the holiday season. As the world embraces and adapts well in...read more
64% of the world's oil reserves come from the Middle Eastern region! Ironically, when it comes to the forecourts businesses, each GCC country has a different pace. While UAE and Qatar are at par with US and European fuel stations, Saudi Arabia is lagging behind. This...read more
Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to the shifting fuel retail paradigm between drivers and forecourts. Accelerating this change, the non-fuel retail business took the lead...read more