Capillary acquires US-based Brierley+Partners    Read more >

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution.    Watch Podcast >

Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards!     Read more >

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One stop for marketing solutions in loyalty, insights,
marketing engagement, and in-store analytics.

Data Privacy
Data Privacy

Why Privacy-First Loyalty Programs Will Define Customer Engagement in 2025

By Manan Kashyap 6 Min Read May 31, 2025

With the evolving data privacy regulations landscape, enterprises need to rethink their loyalty marketing strategies to ensure that they collect relevant data to build trust with the end customer.

Featured Articles

CPG

CPG Loyalty Programs: Create the Right Engagement for Your Brand

By Alexis Kvamme4 Min Read
Capillary Technologies - Expertise Blog

Is Subscription-Based Loyalty the New Customer Retention Strategy?

By Anjali Pillai4 Min Read
Artificial Intelligence

AI in Customer Loyalty: The Future of Retail Loyalty Programs

By Anjali Pillai6 Min Read
Blogs

Top Loyalty Program Myths: Debunking 10 Misconceptions In Customer Loyalty

By Summaya4 Min Read

Trending Topics

The Science of Emotional Loyalty and Why it Matters for Brands

By Capillary Marcom 5 Min Read

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta 5 Min Read

Recently Added

Austria loyalty market Blogs

Austria’s Loyalty Evolution: What Enterprise Brands Need to Know About Winning Customer Retention in 2025

By Summaya
July 14, 2025 | 4 Min Read

Austria is quietly becoming a blueprint for loyalty done right. With over two-thirds of consumers...

cashback vs lifetsyle Clients

The Absolute Loyalty Upgrade: How Asian Brands Are Offering Lifestyle Rewards Over Cashbacks

By Manan Kashyap
July 11, 2025 | 4 Min Read

Cashback’s old news. See how lifestyle rewards are helping enterprise brands spark real loyalty,...

When Marketing Melts Down, Your Customer Engagement Platform Turns Up Capillary

Stop Marketing Disasters with a Smarter Customer Engagement Platform

By Capillary Marcom
July 04, 2025 | 4 Min Read

One campaign misstep can trigger massive fallout. Capillary’s AI-powered engagement platform...

Blogs Automobile Loyalty

Driving Loyalty in the Automotive Industry: Why It Matters Now More Than Ever

By Manan Kashyap
July 01, 2025 | 4 Min Read

Car owners may love their vehicles—but do they feel the same about the brand? Discover how...

Industry Leader Capillary Technologies Receives Platinum and Best in Class Awards for Advanced Customer Loyalty Technology & Services Press Release

Capillary Technologies and Partners Shine at 2025 Loyalty360 Awards during Loyalty Expo

By Capillary Marcom
June 17, 2025 | 3 Min Read

Industry Leader Capillary Technologies Receives Platinum and Best in Class Awards for Advanced...

Blogs Digital Transformation

The Great Loyalty Reboot: Playbook for Philippine Retailers

By Summaya
June 13, 2025 | 4 Min Read

Discover how Filipino retailers can reboot loyalty for 2025 by blending cultural intelligence with...

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