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Capillary named a Leader in SPARK Matrix™: Customer Loyalty Solutions, Q2 2024 Report     Read more >

CDP

Capillary CDP+

Data-Driven & Cloud-Based
Advanced Consumer Data Platform

Actionable AI Enabled

Capillary CDP+ is an advanced consumer data platform that promises to unlock critical data for your business, helping brands to make efficient use of data and create value with their data investments.

CDP+ manages data collection

Efficient integration across data points from offline and online touchpoints to manage, maintain, and verify database that automatically aggregates data in real-time.

CDP+ leverages data

Builds unique data-led insights with AI-based algorithm-based segmentation and targeting on critical purchase behavior and transactions to deliver personalized customer strategy.

CDP+ delivers omnichannel
hyper-personalization

Delivers hyper-personalization content seamlessly across websites, mobile, social media, and email marketing, automatically using machine learning for continuous engagement.

Why CDP+

Why CDP+ Platform?

Connecting the dots. Every minute, every second.

CDP

Today, we have more data than ever – data generated by customers and prospects with every interaction (especially, on digital channels), data from third-party sources and networks as well as accelerated decision-making.

Data is the foundation of business intelligence. Based on customer data, this intelligence promises to unlock critical data insights for your business. But companies struggle to make sense of their data and create value with their data investments. The path to digital and data excellence is best navigated with the right tools and strategies.

Know more about CDP+

WHAT CAN IT DO?

CDP+ Highlights

CDP
Seamless Data
Aggregation

CDP+ integrates data points from transactions in an offline store, the online e-commerce platform and even social media. The software then pieces all the customer data points into the most usable form, with a thorough check to verify for duplicates. The platform goes on to maintain the database and automatically aggregates data, all in real-time.

CDP
Predictive Insights &
Hyper-Personalization

The platform leverages AI-based algorithms to build unique insights from consumer data management. Customers are segmented based on attributes like purchase behavior, demographics, transaction value, and advanced segmentation like store propensity and time slot propensity.

CDP
Deliver Compelling
Campaigns

CDP+ further enables omnichannel engagement offering content for a specific segment or a user. With this feature, you can seamlessly hyper-personalize content for websites, mobile, social media even email marketing. Continuous data assimilation with machine learning capabilities automatically suggests the best channels for constant communication.

HOW DOES IT WORK

CDP+ Functionality

CDP
Efficient Cybersecurity
Focused Technology Stack

Gaining customer trust is one of the top priorities of brands today—access to a centralized consumer data infrastructure that prioritizes data security. Marketers can use data sharing capabilities with a consent-driven method based on customizable parameters.

CDP
Intelligent and
Optimal Automation

CDP+ lets you elevate your marketing tasks effectively, respond to customer needs accurately and enable better results for your customer engagement ideas. Capillary CDP+ seamlessly integrates actionable intelligence to enable optimal customer/brand engagement. Working across individual customer journeys and optimizing experiences seamlessly across your ecosystem to create efficiency on time and value.

CDP
Business User Ready

A business intelligence system that is accessible anytime, anywhere. Allows collaboration, and critical stakeholders can access the information they need to personalize customer experiences in real-time. With powerful, advanced CDP stacks, all these data works on a central cloud environment that multiple teams across the business can easily access.

CDP
CX Integrations

Use data in a connected environment across marketing cloud, e-commerce cloud, sales and marketing cloud effectively with integrations with the Capillary Cloud-based Data platform.

CDP
User-Friendly Publishing
and Personalization

User-friendly interface enables real-time context personalization and customer segment tracking and collaboration across varied Martech and Adtech channels.

CDP
Preset Behavior
and Propensity Filters

Get instant access to customer behavior insights and targeting strategies that use nearly 70 behavioral and propensity filters. Allows you to customize new use models based on experimental segmentation and progressing ideas to engage with your customer segments.

CDP
Efficient Cybersecurity
Focused Technology Stack

Gaining customer trust is one of the top priorities of brands today—access to a centralized consumer data infrastructure that prioritizes data security. Marketers can use data sharing capabilities with a consent-driven method based on customizable parameters.

CDP
Intelligent and
Optimal Automation

CDP+ lets you elevate your marketing tasks effectively, respond to customer needs accurately and enable better results for your customer engagement ideas. Capillary CDP+ seamlessly integrates actionable intelligence to enable optimal customer/brand engagement. Working across individual customer journeys and optimizing experiences seamlessly across your ecosystem to create efficiency on time and value.

CDP
Business User Ready

A business intelligence system that is accessible anytime, anywhere. Allows collaboration, and critical stakeholders can access the information they need to personalize customer experiences in real-time. With powerful, advanced CDP stacks, all these data works on a central cloud environment that multiple teams across the business can easily access.

CDP
CX Integrations

Use data in a connected environment across marketing cloud, e-commerce cloud, sales and marketing cloud effectively with integrations with the Capillary Cloud-based Data platform.

CDP
User-Friendly Publishing
and Personalization

User-friendly interface enables real-time context personalization and customer segment tracking and collaboration across varied Martech and Adtech channels.

CDP
Preset Behavior
and Propensity Filters

Get instant access to customer behavior insights and targeting strategies that use nearly 70 behavioral and propensity filters. Allows you to customize new use models based on experimental segmentation and progressing ideas to engage with your customer segments.

CDP BENEFITS

CDP+ Benefits

Unify your data with the 360° single view 

CDP
Built-in Identity
Resolution

Build a unified customer profile across all touchpoints by connecting identities, engagement data, customer orders, loyalty, marketing journeys, and privacy management. Reconcile identities through a standard (common) ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles.

CDP
Proactive Marketing
At It’s Best

Listen, adapt and deliver what customers are seeking with the advanced CDP+ platform. Differentiated by capturing and cleaning data across channels to treasure touchpoints from the customer’s first interaction to their latest purchase pattern. Building a contextual brand interaction with these data insights for long-term loyalty and customer satisfaction.

CDP
Focused Brand Loyalty and Customer Engagement

Gain an end-to-end view of the brand’s overall marketing activities across channels and use micro-segments to build exceptional customer experiences. Focus on effective targeting of consumers with personalized messaging across relevant channels, enabling effective promotions and loyalty programs based on CDP data.

CDP
Authentic Individual
Experiences at Scale

It is essential to provide authentic, consistent and personalized experiences with your consumers. It helps understand crucial data, interactions that help connect the dots, predict consumer needs and build experiences that nurture the relationship.

CDP
Progressive Customer
Segmentation

A futuristic tool for segmentation that can seamlessly integrate your CDP with your brand’s existing CRMs and /or data systems. Reinforce your Martech stack with AI-powered predictive insights to create high conversion and maximum engagement.

CDP
1-on-1 Customer
Engagement

With unified customer profiles, deliver the right content to the right customer on the right channel. Determine and predict their next best action.

RESOURCES

Insightful Resources

Blogs

Advantages of CDP-driven Loyalty Programs

Even before COVID-19 shook the world and forever transformed customer behavior and the digital landscape, Customer Data Platforms ...

Read Story
Data Privacy

Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy

“Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore,...

Read Story
Blogs

Grocery & Hypermarket Loyalty Program Strategies

Quick question: which is your favorite coffee place? You probably didn’t miss a beat before saying Starbucks or Costa, right? Wh...

Read Story

Contact Us

Get the best loyalty &
customer engagement platform out there!
  • Design industry shaping loyalty programs
  • Integrate easily and go live quicker
  • Deliver hyper-personalized consumer experiences
Request A Call
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