Capillary:
Recognized as a
Leader in Everest
Group’s PEAK
Matrix® 2025
Recognized for driving next-gen loyalty
with innovation, insight, and global reach.
Capillary:
Recognized as a
Leader in Everest
Group’s PEAK
Matrix® 2025
Recognized for driving next-gen loyalty
with innovation, insight, and global reach.
Capillary Leads the Leaders in
Everest Group’s 2025 PEAK Matrix®
Everest Group’s recognition reaffirms Capillary as the loyalty partner of choice for global enterprises. Among 23 providers assessed, Capillary stands out for combining market impact with advanced capabilities—driving long-term customer growth. With loyalty platform spend projected at US$2.5B in 2025 and nearly 20% CAGR, Capillary is uniquely positioned to help Retail, CPG, Travel, and BFSI enterprises unlock greater value from loyalty.
Capillary Leads the Leaders in
Everest Group’s 2025 PEAK Matrix®
Everest Group’s recognition reaffirms Capillary as the loyalty partner of
choice for global enterprises. Among 23 providers assessed, Capillary stands out for combining market impact with advanced capabilities—driving long-term customer growth. With loyalty platform spend projected at US$2.5B in 2025 and nearly 20% CAGR, Capillary is uniquely positioned to help Retail, CPG, Travel, and BFSI enterprises unlock greater value from loyalty.
Report Highlights
Key Areas Where Capillary Leads in Market Impact & Capability
Report Highlights
Key Areas Where Capillary Leads in Market Impact & Capability
Everest Group-Endorsed Capillary Strengths
Everest Group-Endorsed Capillary Strengths
Design Programs
That Scale
Configure complex rules, mechanics, and journeys with depth in program design, campaign management, rewards and redemption, multi-currency and multi-brand support, and omnichannel execution via a flexible rules engine.
Engage with Built-In
Gamification
Capillary’s gamification engine activates challenges, contests, and tier progression to drive customer participation, increase stickiness, and boost long-term value.
Conglomerate-
Ready
Power seamless loyalty across multiple brands and markets with sophisticated accrual, redemption, and cross-brand journeys, supporting multi-currency and coalition programs.
Put AI to Work Across the
Lifecycle
Leverage Genie AI, Nudge Framework, Campaign Simulator, and aiRA Docbot for next-best actions, personalization, performance forecasting, faster onboarding, and operational efficiency throughout the loyalty lifecycle.
Innovate on a Tech
Stack
Capillary’s proprietary platforms—EMF, Neo, Vulcan, and Hydra—deliver scalability, extensibility, real-time decisioning, low/no-code configurability, and rapid UI deployment for enterprise needs.
Global Presence and
Acquisitions
Capillary has reinforced its North American footprint via Brierley+Partners, Digital Connect, and Kognitiv, complemented by a strong partner ecosystem spanning SIs, cloud vendors, and technology alliances.
People and
Enablement
Through Capillary Academy, enterprises benefit from structured onboarding, certifications, gamified learning, and ongoing product engagement support.
Customer Support and
Domain Expertise
Everest recognized Capillary’s deep expertise in Retail, CPG, and Travel, combined with a reputation for strong customer support and consistent client success.
“Enterprises are reframing loyalty from a transactional program to a strategic
lever for customer growth and brand differentiation. As expectations mature,
loyalty platforms are evolving beyond rewards engines into intelligent systems
that drive personalization, emotional engagement, and long-term customer
value. Capillary Technologies stands out for its continued investment in
platform intelligence, real-time decisioning, and cross-channel
engagement. Its strategic acquisitions, including Brierley+Partners, have
enhanced capabilities in emotional loyalty design and performance
analytics. With mature capabilities across configuration flexibility,
gamification, and campaign management, and serving clients across verticals
including retail, CPG, healthcare, BFSI, travel and hospitality, and energy and
utilities, Capillary Technologies is positioned as the Leader on Everest Group’s
Loyalty Platform PEAK Matrix® Assessment.”
“Enterprises are reframing loyalty from a transactional program to a strategic lever for customer growth and brand differentiation. As expectations mature, loyalty platforms are evolving beyond rewards engines into intelligent systems that drive personalization, emotional engagement, and long-term customer value. Capillary Technologies stands out for its continued investment in platform intelligence, real-time decisioning, and cross-channel engagement. Its strategic acquisitions, including Brierley+Partners, have enhanced capabilities in emotional loyalty design and performance analytics. With mature capabilities across configuration flexibility,gamification, and campaign management, and serving clients across verticals including retail, CPG, healthcare, BFSI, travel and hospitality, and energy and utilities, Capillary Technologies is positioned as the Leader on Everest Group’s Loyalty Platform PEAK Matrix® Assessment.”
Everest Group’s Loyalty Platforms PEAK Matrix® Assessment 2025
Everest Group’s Loyalty Platforms
PEAK Matrix® Assessment 2025
Get the full analysis
See how Capillary stacks up on market impact, vision, and capability—and what it means for your next-gen loyalty strategy.
What you’ll learn in the report
- Why Capillary was placed as a Leader in the 2025 PEAK Matrix®
- How AI, agentic workflows, and low/no-code tools are reshaping loyalty operations
- Where industry spending is consolidating and which sectors are growing fastest
- Practical considerations for sourcing and deploying enterprise loyalty platforms
Get the full analysis
See how Capillary stacks up on market impact, vision,
and capability—and what it means for your next-gen
loyalty strategy.
What you’ll learn in the report
- Why Capillary was placed as a Leader in the 2025
PEAK Matrix® - How AI, agentic workflows, and low/no-code tools
are reshaping loyalty operations - Where industry spending is consolidating and which
sectors are growing fastest - Practical considerations for sourcing and deploying
enterprise loyalty platforms
Fill out the form to download the report.
Disclaimer:Licensed extracts taken from Everest Group’s PEAK Matrix® Reports may be used by licensed third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports.