Capillary Technologies is an enterprise-grade SaaS technology provider. Capillary's AI-enabled loyalty management platform offers brands comprehensive solutions for customer engagement and experiential loyalty to achieve business goals and deliver a great consumer experience.
Capillary Technologies, founded in 2012, is a technology-first company that delivers AI based cloud-native SaaS programs and solutions. A leading loyalty management and customer data platform, Capillary serves over 250 brands across 30 countries. The SaaS platform helps brands across industries digitally transform and improve consumer engagement. Acknowledged and recognized by Gartner and Forrester as a seasoned Loyalty expert, Capillary has a workforce of over 400 professionals across the globe that work towards delivering value to our clients and accelerating innovation in the field of Loyalty.
Over the last decade, Capillary has built expertise across a wide range of industries- Fuel Retail, CPG, Conglomerates, Aviation, Hospitality, and Retail (Apparel, Footwear, Hypermarkets, F&B, Luxury and Jewelry, CD & IT, Health and Beauty).
Consumers on the Platform
Customer Touchpoints Powered
Founder, Managing Director & Vice ChairmanKnow more
Aneesh Reddy Boddu is the Founder, Managing Director & Vice Chairman of our company. He holds a bachelor’s degree in manufacturing science and engineering from the Indian Institute of Technology, Kharagpur. At the Indian Institute of Technology, Kharagpur, he co-founded the ‘Entrepreneurship Cell’ and was awarded the ‘Distinguished Alumnus Award’ by the institute in 2017.
In 2014, he was recognized by Fortune India magazine as one of the ‘40 under 40 - India’s Brightest Young Business Minds’ followed by another recognition by The Economic Times under the ‘ET 40 under Forty’ list in 2017. He was previously associated with ITC Limited.
Executive Director & Group CEOKnow more
Sameer Garde is the Executive Director & Group CEO of our company. He holds a bachelor’s degree in mechanical engineering from the Indian Institute of Technology, Delhi and a post-graduate diploma in management from the Indian Institute of Management, Calcutta. He was previously associated with Cisco Commerce India Private Limited as Vice-President, Theatre Leader, with Samsung India Electronic Private Limited in the capacity of Senior Vice-President, Enterprise Business, with Pepsi Foods Limited as General Manager, Marketing, with IQLECT Solutions Private Limited in the capacity of Head-Strategy Alliances and Partnerships, with Phillips India Limited in the capacity of Sector Market Leader, Healthcare and with Nestle India Limited, Hewlett-Packard Enterprise India Private Limited, Whirlpool of India Limited and in the capacity of Chief Executive Officer- Artificial Intelligence Unit with the National Entrepreneurship Network.
Executive Director, CFO & COOKnow more
Anant Choubey is the Co-founder, the Executive Director, Chief Operating Officer and Chief Finance Officer of our company. He holds a bachelor’s degree in industrial engineering from the Indian Institute of Technology, Kharagpur. He was previously associated with Procter & Gamble Home Products Private Limited where, in 2008, he was awarded the ‘Special Appreciation Award’ and was also one of the youngest employees to receive recognition shares from the company. He was previously associated with Procter & Gamble Home Products Private Limited where, in 2008, he was awarded the ‘Special Appreciation Award’ and was also one of the youngest employees to receive recognition shares from the company.
VP, SalesKnow more
Subhro Chakraborty is the Vice-President, Sales, of our company. He holds a bachelor’s degree in chemical engineering from Jadavpur University, West Bengal and a post-graduate diploma in business management from the Indian Institute of Management, Calcutta. He was previously associated with Adobe Systems India Private Limited as a Senior Manager, Enterprise Sales, with Dell India Private Limited as Outside Regional Sales Director and was also associated with Hewlett-Packard India Sales Private Limited.
SVP, EngineeringKnow more
Piyush Goel is the Senior Vice-President, Engineering of our company. He holds a bachelor’s degree in computer science and engineering from the Indian Institute of Technology, Kharagpur and a master’s degree in computer and information technology from the Indian Institute of Technology, Kharagpur. He was previously associated with Holiday Triangle Travel Private Limited in the capacity of Vice-President, Engineering, with InMobi Technology Services Private Limited in the capacity of Engineering Manager and with Yahoo Software Development India Private Limited in the capacity of a Senior Software Engineer.
Chief Technology ArchitectKnow more
Piyush Kumar is the Chief Technology Architect of our company. He holds a bachelor’s degree in instrumentation engineering from the Indian Institute of Technology, Kharagpur and a bachelor’s degree in Economics from the London School of Economics. He was previously associated with Hiveminds Innovative Market Solutions Private Limited in the capacity of Principal Architect, with Thought Works Technologies India Private Limited in the capacity of an Application Developer, with Qwest Telecom Software Services Private Limited in the capacity of a Senior Software Engineer and with Sapient Consulting Private Limited in the capacity of Senior Associate (Technology L1).
President, AmericasKnow more
John Andrew Tschida is the President, Americas for Persuade Loyalty LLC, our subsidiary. He attended University of St. Thomas between 1988 and 1991, however, withdrew prior to graduation to pursue his own business interests. He was the Founder and Managing Partner of Persuade Loyalty, LLC. He was previously associated with The Lacek Group, as well as with Bonfire Partners, LLC (“Denali”) and Olson+Co., Inc. as a Contractor.
SVP, AmericasKnow more
Jim Sturm is the Senior Vice-President, Americas and Strategic Principle for Persuade Loyalty, LLC, our subsidiary. He holds a bachelor’s degree in business administration from the State University of New York, Buffalo. He was previously associated with Brierly+Partners, Inc. as their Chief Executive Officer.
President, AmericasKnow more
Bill has more than 30 years of IT experience specializing in loyalty and retail applications. Prior to Persuade, Bill was a partner at OLSON and was primarily responsible for the design and architecture of Tally – their proprietary loyalty program tracking software. Bill served as the Chief Technology Officer for MilePoint Worldwide where he led the development of the Cambio “Turning Miles into Money” engine, and the point vending application utilized by major airlines and hotels. Prior to MilePoint, Bill was Senior Vice President of Systems Development at The Lacek Group Worldwide where he was responsible for the development of the Reward Loyalty Tracking System, an advanced consumer loyalty management system currently used by 30+ industry-leading loyalty program sponsors worldwide.
VP, Customer SuccessKnow more
Sridhar Bollam has been responsible for Capillary’s customer success in the Europe and Middle East Asia region where he oversees client servicing from end to end delivery to engagement, ensuring Capillary partners in the region continue to get actionable insights and stay consumer ready. His forward thinking had lead him to become the founding member of the Capillary analytics team, and then the VP of Analytics which has helped the company grow their product and services stack to help partner brands with insights across verticals. An IIT, Kharagpur alumnus, Sridhar has had a great deal of experience with analytics, working at Sutherland Global Services helping them with payment card segmentation and RFM modeling. Later he also worked as an Analytics Consultant for Hansa Cequity dealing with statistical modeling, campaign planning, and customer segmentation.
VP, Sales & MarketingKnow more
Santosh Reddy is the Vice-President of Sales & Marketing and manages the Marketing, Demand Generation, Presales and Sales Operations practices at Capillary. He is based in Kuala Lumpur, Malaysia and has been with us since 2014. He has 15+ years of experience across large and high growth companies like Agilent Technologies, National Instruments, NIIT and Mettl. He has experience of building and executing GTM strategies, setting up & scaling new functions, building high performing teams, managing multi-cultural teams and in large enterprise sales across India, SEA, Middle East and China. Santosh is an avid reader and a sports fan. He is a Leadership Member of the PreSales Collective and contributes actively to the start-up & other industry eco-systems. Santosh has a Master’s degree in Business Administration from the Indian School of Business and a Bachelor’s degree in Electronics Engineering from RVCE, Bangalore.
VP, Product ManagementKnow more
Rohan is the VP of Product Management at Capillary and has been part of the product team at Capillary since 2015. Rohan has a Master’s of Business Administration from Indian School of Business, Hyderabad and a Bachelor’s degree in Computer Engineering from Pune University. He comes with 15 years of experience working with large enterprise organizations like IBM and Cognizant as well as building a startup. He has led the zero to one journey of several B2B enterprise products and particularly enjoys the challenges of product growth and adoption. Rohan likes to travel and enjoys nature and wildlife photography. In his free time, when he is not traveling he spends time interacting with and mentoring aspiring young product managers.
Chief Customer OfficerKnow more
Prateek Majumdar is the Chief Customer Officer for Capillary's Asia business. A veteran with 15 years of experience as a Partner with Bain and Company, Prateek is passionate about digital-led growth, consumer loyalty and engagement, and delivering client results. A Manufacturing Science and Technology engineer by training, Prateek holds a BTech degree from IIT Kharagpur and pursued his management studies at IIM Bangalore. Prateek is a key part of the leadership team at Capillary Technologies.
Company Secretary and Compliance OfficerKnow more
Gireddy Bhargavi Reddy is the Company Secretary and Compliance Officer of our company. She holds a bachelor’s degree in commerce from the Sri Krishna Devaraya University, Anantpur and a master’s degree in business administration from Sikkim Manipal University. She is also an associate of the Institute of Company Secretaries of India (ICSI). She joined our company in July 2021 and currently supervises the secretarial and compliance related functions of our company. She was previously associated with Embassy Property Developments Private Limited, MIC Electronics Limited and Meridian Medical Research and Hospital Limited in the capacity of Company Secretary. Prior to that, she was associated with Nandi Economic Corridor Enterprises Limited in the capacity of Senior Manager.
We’re proud to be a Leader in Forrester’s “Channel Incentive Management” report which helps channel professionals select the right platform for their needs.Read Report
We believe data and technology can disrupt and reimagine how organizations conceptualize long-term loyalty.
We thrive on making customer-focused choices through validation, continuous feedback, and co-creation with customers that result in better solutions.
We seek to build an atmosphere that nurtures the overall growth of our employees. Since inception, we have endeavored to operate as a community of people who mutually support each other for long-term growth.
Market leader in consumer engagement and loyalty management in Asia
Strong partnerships and high recall in the loyalty industry
Innovative analytics and AI-driven SaaS solutions
Diverse customer base across industries and geographies
Diverse customer base across industries and geographies
Platform that supports multiple use cases
12 Fortune 500 Global Companies
Leading CPG Companies
Leading Oil & Gas Companies
Large Enterprise Customers
Here you’ll find everything you might be interested in if you like to be invested in technology, and become or stay part of the Capillary investor community.
At Capillary, we celebrate our people’s vision, passion, success, growth and hope. We truly appreciate even the smallest things that our people do and celebrate them every single day at work.
In an industry first, Capillary Technologies, in collaboration with Benny Dayal, launched a musical anthem ‘Royal Loyal’ in October 2021. Inspired by those who call the shots, lead the way, and achieve what they want; this anthem marks the phenomenal success of our people.
Make Customers Successful
Capillary, through its Software As A Service (SaaS) products, helps large corporations around the world to grow amidst changing consumer expectations, collect more data and insights into their consumers and business with Capillary’s comprehensive AI powered consumer experience platform. Capillary platform provides enterprise-ready security features enabling its customers operate safely.
We are always delighted to be part of your consideration. We love to get all the finer details matched precisely to your requirements as part of our process. We collaborate with teams across your business, understand KPIs, and deliver a custom prepared proposal.