About Us
Capillary Technologies is an enterprise-grade SaaS technology provider. Capillary's AI-enabled loyalty management platform offers brands comprehensive solutions for customer engagement and experiential loyalty to achieve business goals and deliver a great consumer experience
Capillary Technologies, founded in 2012, is a technology-first company that delivers AI based cloud-native SaaS programs and solutions. A leading loyalty management and customer data platform, Capillary Technologies serves over 393 brands across 46 countries. The SaaS platform helps brands across industries digitally transform and improve consumer engagement. Acknowledged and recognized by Gartner and Forrester as a seasoned Loyalty expert, Capillary Technologies has a workforce of over 678 professionals across the globe that work towards delivering value to our clients and accelerating innovation in the field of Loyalty.
INDUSTRIES WE CATER
Diverse markets. Diverse experience.
Over the last decade, Capillary Technologies has built expertise across a wide range of industries- Fuel Retail, CPG, Conglomerates, Airline, Hospitality, and Retail (Apparel, Footwear, Hypermarkets, F&B, Luxury and Jewelry, CD & IT, Health and Beauty).
OUR CLIENTS
Multi-market exposure. Multi-market expertise.
WHAT SETS US APART
Our Performance Indicators
390+
Brands
1250 mn+
Consumers on the Platform
100+
Loyalty Programs
124,000
Customer Touchpoints Powered
1.95 bn+
Annual Transactions
13
678
Employees Worldwide
46
Countries Served
Aneesh Reddy
Founder, Managing Director & CEO
Aneesh Reddy is the Founder, Managing Director and Vice-Chairman at Capillary. He holds a bachelor’s degree in manufacturing science and engineering from the Indian Institute of Technology, Kharagpur. At the Indian Institute of Technology, Kharagpur, he co-founded the ‘Entrepreneurship Cell’ and was awarded the ‘Distinguished Alumnus Award’ by the institute in 2017.
In 2014, he was recognized by Fortune India magazine as one of the ‘40 under 40 – India’s Brightest Young Business Minds’ followed by another recognition by The Economic Times under the ‘ET 40 under Forty’ list in 2017. He was previously associated with ITC Limited.
Anant Choubey
Whole-time Director,CFO and COO
Anant Choubey is the Whole-time Director,CFO and COO at Capillary. He holds a bachelor’s degree in industrial engineering from the Indian Institute of Technology, Kharagpur. He was previously associated with Procter & Gamble Home Products Private Limited where, in 2008, he was awarded the ‘Special Appreciation Award’ and was also one of the youngest employees to receive recognition shares from the company.
Neelam Dhawan
Chairperson & Independent Director
Neelam Dhawan is the Chairperson and an Independent Director of our company. She holds a bachelor’s degree in arts (economics) from the University of Delhi and a master’s degree in business administration from the University of Delhi. She was previously associated with Hewlett-Packard Enterprise India Private Limited as Vice-President – Solutions Sales, and with HP India Sales Private Limited, Hewlett-Packard India Private Limited, Microsoft Corporation (India) Private Limited as their Managing Director. She served as Independent director of Royal Phillips, Netherlands. Currently, she serves as an independent director on the boards of ICICI Bank Limited, Yatra online Limited, Yatra Online Inc., USA, Fractal Analytics Private Limited and Capita PLC in the United Kingdom.
Farid Lalji Kazani
Independent Director
Farid Lalji Kazani is an Independent Director of our company. He holds a bachelor’s degree in commerce from the University of Mumbai. He is also a member of the Institute of Chartered Accountants of India and the Institute of Cost and Works Accountants of India. He has been bestowed with several accolades including ‘India CFO Award for Excellence in Mergers and Acquisitions by IMA India in 2016, the ‘Best Digital Transformation Critical Finance Expert’ award by Acquisitions International magazine at the 2019 Global CFO Excellence Awards and recognition by 9.9 Media in the ‘CFO100 Roll of Honour’ for the years 2013, 2015, 2016, 2017, 2018 and 2019 respectively. He is currently working as the Executive Vice-President of Course5 Intelligence Private Limited. He was previously associated with Majesco Limited in the capacity of a Managing Director, with RPG Enterprises Limited in the capacity of Vice-President (Corporate Finance), with BPL Mobile Communications Limited as their Head, Corporate Finance and with Firstsource Solutions Limited in the capacity of Chief Financial Officer (India).
Venkat Ramana Tadanki
Independent Director
Venkat Ramana Tadanki is an Independent Director of our company. He holds a bachelor’s degree in economics (honors) from the University of Delhi and a post-graduate diploma in management from the Indian Institute of Management, Calcutta. He is also a charter member of TiE SoCal, Southern California. He was previously associated with ITC Limited for Fortune Tobacco Company in the United States, Daksh, and with PepsiCo India Holdings Private Limited.
Peeyush Ranjan
Independent Director
Peeyush Ranjan is an Independent Director of our Company. He holds a bachelor’s of technology (honours) degree in computer science and engineering from Indian Institute of Technology, Kharagpur, a masters of science degree from Purdue University and a masters of business administration degree from the University of Washington. He has over 18 years of experience including in the fields software technology and artificial intelligence. He has been associated with our Company since May 7, 2025. He also currently serves on the board of Airship AI Holdings, Inc. He was previously associated with Google Inc., Airbnb, Inc., and Flipkart Internet Private Limited, serving in various roles.
Anant Choubey
Whole-time Director,CFO and COO
Anant Choubey is the Whole-time Director,CFO and COO of our Company. He holds a bachelor of technology (honours) degree in industrial engineering from the Indian Institute of Technology, Kharagpur. He has over 15 years of experience in managing operational efficiency, strategy and overall organizational financial management and performance. He has been associated with our Company since incorporation. He was previously associated with Proctor and Gamble Home Products Private Limited in the capacity of manager of product supply.
Rohan Anil Mahadar
Chief Product Officer
Rohan Anil Mahadar is our Chief Product Officer. He holds a bachelor’s degree in engineering from Pune Institute of Computer Technology and a post graduate degree in management from the Indian School of Business, Hyderabad. He joined our Company on August 31, 2015. His role focuses on building scalable, enterprise-grade products, enhancing user experience, and delivering innovation that helps global brands deepen customer relationships and drive growth in our company. Prior to joining our Company, he was associated with IBM India Private Limited as their associate system engineer, Cognizant Technology Solutions India Private Limited as their senior manager- business development, and ThreePoint Technologies Private Limited as their product manager and co-founder.
Piyush Kumar
Chief Technology Officer
Piyush Kumar is our Chief Technology Officer. He holds a bachelor’s of technology degree (honours) in instrumentation engineering from the Indian Institute of Technology, Kharagpur and a bachelor’s degree in science (economics) from the London School of Economics and Political Science, University of London. He joined our Company on August 1, 2016 and is responsible for overseeing the technology strategy, ensuring the development and scalability of the product, and leading the engineering team to drive innovation and maintain high-quality software in our Company. Prior to joining our Company, he was associated with HiveMinds Innovative Market Solutions Private Limited as their principal architect, Thought Works Technologies India Private Limited as their application developer, Qwest Telecom Software Services Private Limited in the capacity of a senior software engineer and Sapient Consulting Private Limited in the capacity of senior associate (technology L1).
Sunil M jain
Head Corporate Development
Sunil M. Jain is our Head – Corporate Development. He holds a bachelor’s of commerce degree in advanced financial accounting and management accounting from Bangalore University. He has also completed the final examinations held by Institute of Chartered Accountants of India. He joined our Company on September 30, 2019 and is responsible for investor relations and drives strategic initiatives that supports our Company’s growth and long-term value creation in our Company. He has been bestowed the “40 under 40 award in finance – 2024” by Mizuho India. Prior to joining our Company, he was associated with Embassy Property Developments Private Limited as their senior financial analyst- finance and accounts, Accenture Solutions Private Limited as their interim audit-finance and operations specialist, KPMG Global Services Private Limited as their assistant manager, Global e-Business Operations Private Limited as their financial analyst and BSR and Co. as their staff accountant.
Melody Mitchem
Global head – Human Resources
Melody Mitchem is our Global Head – Human Resources. She is responsible for human resources strategy and leadership in our Company. She holds a bachelor’s degree in arts in communication (journalism) from the University of Texas at Arlington. She also received a certificate as a professional in human resources from the HR Certification Institute – Society for Human Resource Management. She joined Capillary Brierley and has been associated with our Company since April 1, 2023. Prior to joining us, she was associated with etalk Corporation as director of human resources, Brierley + Partners Inc. as senior vice-president of human resources, Verio Inc. as human resources manager, Vertex Business Services LLC as global human resources director – shared services, decision sciences and North American information technology. She was also associated with Middlebrook Pharmaceuticals Inc.
Santhosh Reddy Nigudagi
Vice President – Sales and Marketing
Santosh Reddy Nigudagi is our Vice President – Sales and Marketing. He is responsible for the new client acquisition and driving revenue from new accounts for the Asia region in our Company. He holds a bachelor’s of engineering degree in electronics and communication engineering from Visveswaraiah Technological University, Belgaum and has also completed the post-graduate programme in management from Indian School of Business, Hyderabad. He has been associated with our Company on March 17, 2014 and is responsible for the new client acquisition and driving revenue from new accounts for the Asia region of our Company. Prior to joining us, he was associated with Induslynk Training Services Private Limited as their manager- sales and marketing, NIIT Limited as their engagement manager, Agilent Technologies India Private Limited as their research and development engineer, expert, software, and N.I. Systems (India) Private Limited as their application engineer. During his tenure at NIIT Limited, he received the “Young Achiever 2011-12” award. Further, he also received the “Captain Forever” award in 2023 and the “Key Win Awards- Asia” award in 2024 from our Company.
Siddhant Jain
Chief Customer Officer – Asia
Siddhant Jain is our Chief Customer Officer – Asia. He is responsible for enhancing customer satisfaction and lifetime value across the Asia region, with a focus on improving net promoter score and net revenue retention. In addition to leading strategic customer initiatives, he also drives key post-sale operational efficiencies and holds P&L accountability for customer-facing functions in our Company. He holds a bachelor’s of engineering degree in electrical engineering from the G.S. Institute of Technology and Science, Indore and has also completed the senior executive leadership program from Cornell University. He joined Capillary Dubai in December 16, 2014 and has been associated with our Company since incorporation December 16, 2014. He was not employed with any other organisation prior to joining us.
Bhargavi Reddy
Company Secretary and Compliance Officer
Gireddy Bhargavi Reddy is the Company Secretary and Compliance Officer of our Company. She holds a bachelor’s degree in commerce from Sri Krishnadevaraya University, Anantapur and a master’s degree in business administration from Sikkim Manipal University. She is also an associate member of the Institute of Company Secretaries of India. She has been associated with our Company since July 14, 2021 and is responsible for ensuring statutory compliance, maintaining corporate governance standards and supporting in regulatory matters in our Company. Prior to joining our Company, she was associated with Embassy Property Developments Private Limited, MIC Electronics Limited, Meridian Medical Research and Hospital Limited and SMPL Realty Limited as their company secretary, and with Nandi Economic Corridor Enterprises Limited as their senior manager.
Ravi Jaswani
Head – Finance
Ravi Jaswani is our Head – Finance of our Company. He holds a bachelor’s degree in commerce from Bangalore University and has also completed the final examinations held by the Institute of Chartered Accountants of India. He joined our Company on June 23, 2022 and is responsible for managing the financial health of the Group and all the finance related activities including financial planning, risk management, record-keeping and financial reporting in our Company. Prior to joining our Company, he was associated with BSR & Associates LLP as their associate director of audit.
Sridhar Bollam
Chief Customer Officer – North America
Sridhar Bollam is our Chief Customer Officer – North America. He is responsible for the overall profit and loss, delivery execution, and strategic growth within the existing customer base in the North American region for our Company. He leads the end-to-end delivery function across North America. He also helps with managing and expanding relationships with key strategic accounts, establishing scalable operating models, enforcing governance processes, and ensuring compliance with SLAs and quality standards across all regional active programs for our Company. He holds a bachelor’s degree in electrical engineering from Indian Institute of Technology, Kharagpur. He joined Capillary Brierley and has been associated with our Company since incorporation. Prior to joining us, he was associated with Hansa Customer Equity Private Limited as their consultant- analyst.
Lalit Sharma
Senior Vice President – Europe
Lalit Sharma is our Senior Vice-President – Europe of our Company. He is responsible for driving revenue growth, profitability, and operational efficiency across all customers in the EU region for our Company. He is also involved in shaping product strategy by identifying market opportunities, influencing roadmap priorities, and ensuring the product delivers measurable value to customers for our Company. He holds a bachelor’s of technology (honours) degree in mining engineering from the Indian Institute of Technology, Kharagpur and a master’s of technology degree in mining engineering from Indian Institute of Technology, Kharagpur. He joined CTL and has been associated with our Company since incorporation. Prior to joining us, he was associated with dunnhumby IT Services India Private Limited as their analyst and UGAM Solutions Private Limited as their business analyst.
Jim Sturm
Senior Vice President, Americas and Strategic principal
Jim Sturm is our Senior Vice President, Americas and Strategic Principle. He holds a bachelor’s degree in science from the State University of New York. He joined CTL and has been associated with our Company since January 1, 2021 and is responsible for leading sales strategy, driving revenue growth, and managing high-performing sales teams to achieve business targets in our Company. Prior to joining us, he was associated with Brierley + Partners, Inc. as their president and chief executive officer.
Audit Committee
Farid Lalji Kazani
Chairman
Independent Director
Anant Choubey
Whole-time Director,CFO and COO
Neelam Dhawan
Independent Director
Venkat Ramana Tadanki
Independent Director
Nomination & Remuneration Committee
Venkat Ramana Tadanki
Chairperson
Independent Director
Neelam Dhawan
Independent Director
Farid Lalji Kazani
Chairman
Independent Director
Stakeholder Relationship Committee
Neelam Dhawan
Chairperson
Independent Director
Aneesh Reddy Boddu
Founder, Managing Director & CEO
Farid Lalji Kazani
Independent Director
Risk Management Committee
Neelam Dhawan
Chairperson
Independent Director
Anant Choubey
Whole-time Director,CFO and COO
Peeyush Ranjan
Independent Director
Corporate Social Responsibility Committee
Peeyush Ranjan
Independent Director
Anant Choubey
Whole-time Director,CFO and COO
Venkat Ramana Tadanki
Independent Director
AWARDS & ACCOLADES
Impacting The World Through The Power Of Innovation
Capillary named a Leader in Forrester’s Wave Report for Loyalty
Capillary scored 4.12/5 in the Current Offering category, which is the highest among any solution provider in the evaluation and we believe that this is what truly sets us apart.
Capillary named a Strong Performer in Forrester’s CCMH Wave
Cross-Channel Marketing Hubs are defined as enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring marketing engagement across digital and offline channels.
Proud to be a Leader in Forrester’s “Channel Incentive Management” report
We’re proud to be a Leader in Forrester’s “Channel Incentive Management” report which helps channel professionals select the right platform for their needs.
Top 10 CCCM Providers in APAC
Capillary’s enterprise marketing technology has found a place among Forrester’s 10 significant Cross-Channel Campaign Management software providers.
OUR VISION AND MISSION
Core Beliefs
We Understand Loyalty
We believe data and technology can disrupt and reimagine how organizations conceptualize long-term customer loyalty.
Customer Is At The Center Of Innovation
We thrive on making customer-focused choices through validation, continuous feedback, and co-creation with customers that result in better loyalty solutions.
Life Beyond Numbers: Building A Conscious Workplace
We seek to build a supportive atmosphere that nurtures the overall growth of our employees. Since inception, we have endeavored to operate as a community of people who mutually support each other for long-term growth.
Your end-to-end loyalty partner
Market leader in consumer engagement and loyalty management in Asia
Strong partnerships and high recall in the loyalty industry
Innovative analytics and AI-driven SaaS solutions
Diverse customer base across industries and geographies
Seamless connection across touchpoints and channels
Platform that supports multiple use cases
Trusted By
12 Fortune 500 Global Companies
Large Conglomerates
Leading CPG Companies
Leading Oil & Gas Companies
Large Enterprise Customers
Our Investors
Here you’ll find everything you might be interested in if you like to be invested in technology, and become or stay part of the Capillary investor community.
Our Acquisitions in the Loyalty Space
CAREERS
Celebrate People. Celebrate Work.
At Capillary, we celebrate our people’s vision, passion, success, growth, and hope. We truly appreciate even the smallest things that our people do and celebrate them every single day at work.
IN THE NEWS
Impacting Businesses. Grabbing Headlines.
Podcast
CMO Chats Podcast: Featuring Jubin Mehta, Global Marketing Director of Capillary Technologies
Jubin Mehta, Global Marketing Director at Capillary Technologies, was recently invited to CMO Chats from The Ortus Club. In this engaging interview, Jubin shares his unique marketing perspective, shaped by a non-linear career as a journalist and a monk. He
Monday September 22, 2025
ET Startup Awards 2025 | Comeback Kid: Capillary Technologies weathers a raging storm
Monday September 8, 2025
Himalaya Wellness Wins at ET Retail Awards for Loyalty Excellence, Powered by Capillary
Redefining Loyalty for the Modern Consumer With a legacy of trust since 1930, Himalaya Wellness has always placed customers at the heart of its mission. But loyalty today demands more than a one-size-fits-all rewards program. The shift in consumer expectations—from
Monday February 24, 2025
NASCAR Fan Rewards Wins Big: Award-Winning Program Accelerates Past Competition
Jubin Mehta, Global Marketing Director at Capillary Technologies, was recently invited to CMO Chats from The Ortus Club. In this engaging interview, Jubin shares his unique marketing perspective, shaped by a non-linear career as a journalist and a monk. He
Tuesday July 22, 2025
Capillary Technologies is proud to have won at the Retail Asia Awards 2025
SaaS Startup of the Year SaaSBoomi
Capillary Technologies Named SaaS Startup of the Year at SaaSBoomi Annual Awards 2025
Company Story
Capillary Announces 2nd Annual Captivate 2025 Summit: Transforming Loyalty Management with New AI Tech
Company Story
Capillary Partners with Adobe to Enable Integrated Customer Engagement and Loyalty Capabilities
SECURITY POLICIES
Privacy & Security
Capillary Technologies, through its Software As A Service (SaaS) products, helps large corporations around the world to grow amidst changing consumer expectations, collect more data and insights into their consumers and business with Capillary’s comprehensive AI powered consumer experience platform. Capillary Technologies platform provides enterprise-ready security features enabling its customers operate safely.
Learn more of our security policy
CONTACT US
Welcome to Capillary Technologies! How can we assist you?
We are always delighted to be part of your consideration. We love to get all the finer details matched precisely to your requirements as part of our process. We collaborate with teams across your business, understand KPIs, and deliver a custom prepared proposal.