About Us

Join us on the
loyalty revolution!

Capillary Technologies is an enterprise-grade SaaS technology provider. Capillary's AI-enabled loyalty management platform offers brands comprehensive solutions for customer engagement and experiential loyalty to achieve business goals and deliver a great consumer experience.

Capillary Technologies, founded in 2012, is a technology-first company that delivers AI based cloud-native SaaS programs and solutions. A leading loyalty management and customer data platform, Capillary serves over 250 brands across 30 countries. The SaaS platform helps brands across industries digitally transform and improve consumer engagement. Acknowledged and recognized by Gartner and Forrester as a seasoned Loyalty expert, Capillary has a workforce of over 400 professionals across the globe that work towards delivering value to our clients and accelerating innovation in the field of Loyalty.

INDUSTRIES WE CATER

Diverse markets. Diverse experience.

Over the last decade, Capillary has built expertise across a wide range of industries- Fuel Retail, CPG, Conglomerates, Aviation, Hospitality, and Retail (Apparel, Footwear, Hypermarkets, F&B, Luxury and Jewelry, CD & IT, Health and Beauty).

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OUR CLIENTS

Multi-market exposure. Multi-market expertise.

Fossil
Puma
Al-futtin
Erajaya
Blackberrys
Mount Scopus Group
United Colors of Benetton
Calvin Klein
Sephora
Swiss Arabian
Prestige
Bath & Body Works
Biba
Redtag
Hardees
Indian Terrain
Asics
Simply
Marks & Spencer
LOTS
HOYA
Arrow
Twenty
Vanheusen
Matahari
Arvind
ALDO
Pantaloons
Jotun
Adidas
Peter England
Ajmal
Pizza-Hut
TATA
Domino’s Pizza
Med Smart
TBZ
Valiram_V3
Taj
liali
Vishal
GKB opticals
Kanmo Group
1India Family Mart
Aditya Birla Group
Tommy Hilfiger
Petron
Shell
Malabar Home
Yara Home
Fossil Puma
Al-futtin Erajaya
Blackberrys Mount Scopus Group
United Colors of Benetton Calvin Klein
Sephora Swiss Arabian
Prestige Bath & Body Works
Biba Redtag
Hardees Indian Terrain
Asics Simply
Marks & Spencer LOTS
HOYA Arrow
Twenty Vanheusen
Matahari Arvind
ALDO Pantaloons
Jotun Adidas
Peter England Ajmal
Pizza-Hut TATA
Domino’s Pizza Med Smart
TBZ Valiram_V3
Taj liali
Vishal GKB opticals
Kanmo Group 1India Family Mart
Aditya Birla Group Tommy Hilfiger
Petron Shell
Malabar Home Yara Home
WHAT SETS US APART

Our Performance Indicators

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250+

Brands

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875 mn+

Consumers on the Platform

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100+

Loyalty Programs

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124,000

Customer Touchpoints Powered

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1.95 bn+

Annual Transactions

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8 Offices

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400+

Employees Worldwide

COuntires - Presence Icon

30+

Countries Served

Aneesh Reddy Boddu

Founder, Managing Director & Vice Chairman

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Aneesh Reddy Boddu is the Founder, Managing Director & Vice Chairman of our company. He holds a bachelor’s degree in manufacturing science and engineering from the Indian Institute of Technology, Kharagpur. At the Indian Institute of Technology, Kharagpur, he co-founded the ‘Entrepreneurship Cell’ and was awarded the ‘Distinguished Alumnus Award’ by the institute in 2017.

In 2014, he was recognized by Fortune India magazine as one of the ‘40 under 40 - India’s Brightest Young Business Minds’ followed by another recognition by The Economic Times under the ‘ET 40 under Forty’ list in 2017. He was previously associated with ITC Limited.

Sameer Garde

Executive Director & Group CEO

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Sameer Garde is the Executive Director & Group CEO of our company. He holds a bachelor’s degree in mechanical engineering from the Indian Institute of Technology, Delhi and a post-graduate diploma in management from the Indian Institute of Management, Calcutta. He was previously associated with Cisco Commerce India Private Limited as Vice-President, Theatre Leader, with Samsung India Electronic Private Limited in the capacity of Senior Vice-President, Enterprise Business, with Pepsi Foods Limited as General Manager, Marketing, with IQLECT Solutions Private Limited in the capacity of Head-Strategy Alliances and Partnerships, with Phillips India Limited in the capacity of Sector Market Leader, Healthcare and with Nestle India Limited, Hewlett-Packard Enterprise India Private Limited, Whirlpool of India Limited and in the capacity of Chief Executive Officer- Artificial Intelligence Unit with the National Entrepreneurship Network.

Anant Choubey

Executive Director, CFO & COO

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Anant Choubey is the Co-founder, the Executive Director, Chief Operating Officer and Chief Finance Officer of our company. He holds a bachelor’s degree in industrial engineering from the Indian Institute of Technology, Kharagpur. He was previously associated with Procter & Gamble Home Products Private Limited where, in 2008, he was awarded the ‘Special Appreciation Award’ and was also one of the youngest employees to receive recognition shares from the company. He was previously associated with Procter & Gamble Home Products Private Limited where, in 2008, he was awarded the ‘Special Appreciation Award’ and was also one of the youngest employees to receive recognition shares from the company.

Subhro Chakraborty

Chief Business Officer

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Subhro Chakraborty is the Chief Business Officer at Capillary. He holds a bachelor’s degree in chemical engineering from Jadavpur University, West Bengal and a post-graduate diploma in business management from the Indian Institute of Management, Calcutta. He was previously associated with Adobe Systems India Private Limited as a Senior Manager, Enterprise Sales, with Dell India Private Limited as Outside Regional Sales Director and was also associated with Hewlett-Packard India Sales Private Limited.

Piyush Kumar

Chief Technology Officer

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Piyush Kumar is the Chief Technology Officer at Capillary. He holds a bachelor’s degree in instrumentation engineering from the Indian Institute of Technology, Kharagpur and a bachelor’s degree in Economics from the London School of Economics. He was previously associated with Hiveminds Innovative Market Solutions Private Limited in the capacity of Principal Architect, with Thought Works Technologies India Private Limited in the capacity of an Application Developer, with Qwest Telecom Software Services Private Limited in the capacity of a Senior Software Engineer and with Sapient Consulting Private Limited in the capacity of Senior Associate (Technology L1).

James Vincent Sturm

SVP, Americas

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Jim Sturm is the Senior Vice-President, Americas and Strategic Principle for Persuade Loyalty, LLC, our subsidiary. He holds a bachelor’s degree in business administration from the State University of New York, Buffalo. He was previously associated with Brierly+Partners, Inc. as their Chief Executive Officer.

Bill Jansen

President, Americas

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Bill has more than 30 years of IT experience specializing in loyalty and retail applications. Prior to Persuade, Bill was a partner at OLSON and was primarily responsible for the design and architecture of Tally – their proprietary loyalty program tracking software. Bill served as the Chief Technology Officer for MilePoint Worldwide where he led the development of the Cambio “Turning Miles into Money” engine, and the point vending application utilized by major airlines and hotels. Prior to MilePoint, Bill was Senior Vice President of Systems Development at The Lacek Group Worldwide where he was responsible for the development of the Reward Loyalty Tracking System, an advanced consumer loyalty management system currently used by 30+ industry-leading loyalty program sponsors worldwide.

Sridhar Bollam

VP, Customer Success

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Sridhar Bollam has been responsible for Capillary’s customer success in the Europe and Middle East Asia region where he oversees client servicing from end to end delivery to engagement, ensuring Capillary partners in the region continue to get actionable insights and stay consumer ready. His forward thinking had lead him to become the founding member of the Capillary analytics team, and then the VP of Analytics which has helped the company grow their product and services stack to help partner brands with insights across verticals. An IIT, Kharagpur alumnus, Sridhar has had a great deal of experience with analytics, working at Sutherland Global Services helping them with payment card segmentation and RFM modeling. Later he also worked as an Analytics Consultant for Hansa Cequity dealing with statistical modeling, campaign planning, and customer segmentation.

Santosh Reddy

VP, Sales & Marketing

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Santosh Reddy is the Vice-President of Sales & Marketing and manages the Marketing, Demand Generation, Presales and Sales Operations practices at Capillary. He is based in Kuala Lumpur, Malaysia and has been with us since 2014. He has 15+ years of experience across large and high growth companies like Agilent Technologies, National Instruments, NIIT and Mettl. He has experience of building and executing GTM strategies, setting up & scaling new functions, building high performing teams, managing multi-cultural teams and in large enterprise sales across India, SEA, Middle East and China. Santosh is an avid reader and a sports fan. He is a Leadership Member of the PreSales Collective and contributes actively to the start-up & other industry eco-systems. Santosh has a Master’s degree in Business Administration from the Indian School of Business and a Bachelor’s degree in Electronics Engineering from RVCE, Bangalore.

Rohan Mahadar

VP, Product Management

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Rohan is the VP of Product Management at Capillary and has been part of the product team at Capillary since 2015. Rohan has a Master’s of Business Administration from Indian School of Business, Hyderabad and a Bachelor’s degree in Computer Engineering from Pune University. He comes with 15 years of experience working with large enterprise organizations like IBM and Cognizant as well as building a startup. He has led the zero to one journey of several B2B enterprise products and particularly enjoys the challenges of product growth and adoption. Rohan likes to travel and enjoys nature and wildlife photography. In his free time, when he is not traveling he spends time interacting with and mentoring aspiring young product managers.

Prateek Majumdar

Chief Customer Officer

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Prateek Majumdar is the Chief Customer Officer for Capillary's Asia business. A veteran with 15 years of experience as a Partner with Bain and Company, Prateek is passionate about digital-led growth, consumer loyalty and engagement, and delivering client results. A Manufacturing Science and Technology engineer by training, Prateek holds a BTech degree from IIT Kharagpur and pursued his management studies at IIM Bangalore. Prateek is a key part of the leadership team at Capillary Technologies.

Gireddy Bhargavi Reddy

Company Secretary and Compliance Officer

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Gireddy Bhargavi Reddy is the Company Secretary and Compliance Officer of our company. She holds a bachelor’s degree in commerce from the Sri Krishna Devaraya University, Anantpur and a master’s degree in business administration from Sikkim Manipal University. She is also an associate of the Institute of Company Secretaries of India (ICSI). She joined our company in July 2021 and currently supervises the secretarial and compliance related functions of our company. She was previously associated with Embassy Property Developments Private Limited, MIC Electronics Limited and Meridian Medical Research and Hospital Limited in the capacity of Company Secretary. Prior to that, she was associated with Nandi Economic Corridor Enterprises Limited in the capacity of Senior Manager.

OUR VISION AND MISSION

Core Beliefs

We understand loyalty

We believe data and technology can disrupt and reimagine how organizations conceptualize long-term loyalty.

Customer Is At The Center Of Innovation

We thrive on making customer-focused choices through validation, continuous feedback, and co-creation with customers that result in better solutions.

Life Beyond Numbers: Building A Conscious Workplace

We seek to build an atmosphere that nurtures the overall growth of our employees. Since inception, we have endeavored to operate as a community of people who mutually support each other for long-term growth.

Your end-to-end loyalty partner

Top 10 CCCM Providers in APAC

Market leader in consumer engagement and loyalty management in Asia

Strong Partnerships

Strong partnerships and high recall in the loyalty industry

Top 10 CCCM Providers in APAC

Innovative analytics and AI-driven SaaS solutions

Top 10 CCCM Providers in APAC

Diverse customer base across industries and geographies

Top 10 CCCM Providers in APAC

Diverse customer base across industries and geographies

Top 10 CCCM Providers in APAC

Platform that supports multiple use cases

Trusted By

Top 10 CCCM Providers in APAC

12 Fortune 500 Global Companies

Top 10 CCCM Providers in APAC

Large Conglomerates

Top 10 CCCM Providers in APAC

Leading CPG Companies

Top 10 CCCM Providers in APAC

Leading Oil & Gas Companies

Top 10 CCCM Providers in APAC

Large Enterprise Customers

Our Investors

Here you’ll find everything you might be interested in if you like to be invested in technology, and become or stay part of the Capillary investor community.

Top 10 CCCM Providers in APAC
Top 10 CCCM Providers in APAC
Top 10 CCCM Providers in APAC
Top 10 CCCM Providers in APAC
Top 10 CCCM Providers in APAC
Top 10 CCCM Providers in APAC
View Our Investors

Our Acquisitions & Investments

Top 10 CCCM Providers in APAC
Top 10 CCCM Providers in APAC
Top 10 CCCM Providers in APAC
CAREERS

Celebrate People. Celebrate Work.

At Capillary, we celebrate our people’s vision, passion, success, growth and hope. We truly appreciate even the smallest things that our people do and celebrate them every single day at work.

In an industry first, Capillary Technologies, in collaboration with Benny Dayal, launched a musical anthem ‘Royal Loyal’ in October 2021. Inspired by those who call the shots, lead the way, and achieve what they want; this anthem marks the phenomenal success of our people.

Our Values Pillars

Make Customers Successful

Be Audacious

Be Accountable

Deliver Excellence

One Capillary

IN THE NEWS

Impacting Businesses. Grabbing Headlines.

Company Story

Capillary Technologies Secures $45mn In Series D Round

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Friday June 2, 2023
Product Story

Capillary launches AskAira, an AI-powered research assistant for loyalty marketers

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Tuesday May 9, 2023
Company Story

Capillary acquires US-based Brierley+Partners

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Tuesday April 4, 2023
Company Story

Capillary Named a Leader in Loyalty Technology Solutions Report by Top Independent Research Firm

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Wednesday March 15, 2023
Company Story

PBI, LTD and Capillary Technologies Unite to Build a Strong Cambodian Conglomerate Loyalty Program

Company Story

Capillary announces strategic alliance partnership with KPMG in India …

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Customer Story

Capillary Technologies scoops Gold and Silver Awards at the Loyalty and Engagement Awards 2022

Company Story

Capillary Technologies Wins Best Use of Customer Analytics/Data Category with Domino’s Pizza in The International Loyalty Awards 2022

SECURITY POLICIES

Privacy & Security

Capillary, through its Software As A Service (SaaS) products, helps large corporations around the world to grow amidst changing consumer expectations, collect more data and insights into their consumers and business with Capillary’s comprehensive AI powered consumer experience platform. Capillary platform provides enterprise-ready security features enabling its customers operate safely.

Learn more of our security policy
CONTACT US

Welcome to Capillary! How can we assist you?

We are always delighted to be part of your consideration. We love to get all the finer details matched precisely to your requirements as part of our process. We collaborate with teams across your business, understand KPIs, and deliver a custom prepared proposal. 

Help Us Get In Touch With You