Top Ramadan Campaigns – A Big Opportunity for Retailers
While it’s easy to imagine the month of Ramadan as a freeze on most business transactions, the holy month actually sees increased activity in the retail sector; thereby offering a great window of opportunity for brands to capture the attention of a massive audience...
Smart Segmentation: Maximizing Engagement with AI
The Double Whammy Staring at Marketers There was a time when only brands with massive financial clout could afford to run major marketing campaigns, simply because Above the Line (ATL) marketing is resource intensive. All of that changed with the digital explosion;...
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The Best Loyalty Programs of 2019
It is no secret that a well-executed loyalty program has the ability to transform a business and fast-track growth. After all, 40% of revenue today for US e-commerce retailers comes from returning customers who represent only 8% of all visitors. As the tides of...
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Leveraging Social CRM To Engage Your Target Audience
Let’s face it. Social media is a big deal. We’re all part of one social media or another, and oftentimes, social has become our primary source of news and information, having now almost completely replaced traditional sources such as television and newspaper, etc. At...
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eCommerce in the Era of Artificial Intelligence
Sci-fi geeks previously mocked for their far-fetched ideas about robots taking over the world can today smugly say, ‘hah! Told you so. We are no longer at the cusp of an era of artificial intelligence; we are living in it. Our daily lives are peppered with gadgets...
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How to Prepare Your Ecommerce Site for the Future of Mobile Retail
With Cyber Monday sales hitting a record $7.9 billion during the 2018 holiday season, it’s clear online shopping is now the norm for today’s consumers. This begs the question, how many of today's online sales are due to mobile habits? the answer is: a lot. As...
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What consumers look for when ordering food online
For restaurants, the biggest growth channel right now is online ordering. According to last year’s viral report by investment bank UBS, food delivery sales which was $35 Billion worldwide could rise at an annual average of more than 20% to $365 billion by 2030. A lot...
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