Infuse Non Transactional Rewards into Your Loyalty Strategy
The majority of retailers still view their loyalty programs through a restrictive and narrow 'purchase-and-get-points' lens. We are not discrediting the model; it has been proven effective, and given the challenging economic landscape, discounts and store credits...
Marketing to a Generation of Attention Deficit Customers
Even before the pandemic, customer attention was at an all-time low of 8 seconds (a goldfish has a higher attention span of 9 seconds). Unfortunately for marketers, the prognosis doesn't look great either. Here’s why: At this very moment, people across the globe,...
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Emotional Loyalty : The Key to Retaining Connected Customers
Except for supermarkets and convenience stores, most retailers see a customer an average of 5-6 times a year. The ongoing digital explosion will likely reduce the frequency to 2-3 in the coming days. Unfortunately, traditional loyalty paradigms are built around the...
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From Like to Love: Build Closer Customer Relationships
Customers have always been the focal point for marketers to devise key marketing strategies. This focus has only intensified in the present time when brands have to be more empathetic to understand the changing customer mindset and shopping habits. Using data and...
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The Omnichannel Marketing Opportunity for UAE Retailers
The UAE and the Middle East as a whole poses several challenges for marketers and brands. This is because individual markets within the geography display similarities in culture, language and habits but at the same time have varying differences. For instance, the UAE...
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Customer Loyalty Landscape in Indonesia
The retail sector in Indonesia is projected to witness a growth of 13.8% CAGR by the year 2024. The reasons for this growth are attributed to the following factors. The retail market in Indonesia is fairly organized and companies are expanding their stores and are...
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Customer Loyalty Program Trends in the Middle East
It is shrinking. And shifting. According to the 2019 survey by McKinsey, brand loyalty among the Middle Eastern consumers has eroded. 18% of the Middle East consumers confessed trading down (purchasing lower-priced consumer goods) in 2019 as compared to only 8% in...
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