Top 5 Fuel Retail Trends That Drove 2021 And Beyond
Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to the shifting fuel retail paradigm between drivers and forecourts. Accelerating this change, the non-fuel retail business took the lead...
6 CPG Loyalty Programs That Wowed Customers In Indonesia
Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine the mammoth task of CPG brand marketers who not only have to navigate through the...
read more
Conglomerate Loyalty In India: A Beginner’s Guide
47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG. Indeed, India hails with sheer loyalists - an untapped and remarkable consumer market for brands to build a strong ground for loyalty. Marketers! Read through...
read more
How To Enhance Fuel Retail Experience With Loyalty Programs
The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs which has initiated a price war, further reducing the prices. This could...
read more
Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy
"Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." Geoffrey Moore, organizational theorist. Imagine the retail world without customer data - shopping aisles would be filled with irrelevant products, and...
read more
CPG Loyalty Programs – Comprehensive Guide (Part II)
In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In this part, we take a deeper look at the challenges that marketers must...
read more
CPG Loyalty Programs- A Comprehensive Guide (Part I)
The Consumer Packaged Goods (CPG) sector growth soared by almost 5 times in 2020! However, forecasts also suggest that this growth may slow down, owing to small business competitors. Is a comprehensive loyalty program, an answer to the shifting consumer preferences?...
read more
6 CPG Loyalty Programs That Wowed Customers In Indonesia
Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine the mammoth task of CPG brand marketers who not only have to navigate through the...
read more
Conglomerate Loyalty In India: A Beginner’s Guide
47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG. Indeed, India hails with sheer loyalists - an untapped and remarkable consumer market for brands to build a strong ground for loyalty. Marketers! Read through...
read more
How To Enhance Fuel Retail Experience With Loyalty Programs
The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs which has initiated a price war, further reducing the prices. This could...
read more
Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy
"Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." Geoffrey Moore, organizational theorist. Imagine the retail world without customer data - shopping aisles would be filled with irrelevant products, and...
read more
CPG Loyalty Programs – Comprehensive Guide (Part II)
In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In this part, we take a deeper look at the challenges that marketers must...
read more
CPG Loyalty Programs- A Comprehensive Guide (Part I)
The Consumer Packaged Goods (CPG) sector growth soared by almost 5 times in 2020! However, forecasts also suggest that this growth may slow down, owing to small business competitors. Is a comprehensive loyalty program, an answer to the shifting consumer preferences?...
read more
6 CPG Loyalty Programs That Wowed Customers In Indonesia
Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine the mammoth task of CPG brand marketers who not only have to navigate through the...
read more
Conglomerate Loyalty In India: A Beginner’s Guide
47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG. Indeed, India hails with sheer loyalists - an untapped and remarkable consumer market for brands to build a strong ground for loyalty. Marketers! Read through...
read more
How To Enhance Fuel Retail Experience With Loyalty Programs
The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs which has initiated a price war, further reducing the prices. This could...
read more
Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy
"Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." Geoffrey Moore, organizational theorist. Imagine the retail world without customer data - shopping aisles would be filled with irrelevant products, and...
read more
CPG Loyalty Programs – Comprehensive Guide (Part II)
In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In this part, we take a deeper look at the challenges that marketers must...
read more
CPG Loyalty Programs- A Comprehensive Guide (Part I)
The Consumer Packaged Goods (CPG) sector growth soared by almost 5 times in 2020! However, forecasts also suggest that this growth may slow down, owing to small business competitors. Is a comprehensive loyalty program, an answer to the shifting consumer preferences?...
read more