It is shrinking. And shifting. According to the 2019 survey by McKinsey, brand loyalty among the Middle Eastern consumers has eroded. 18% of the Middle East consumers confessed trading down (purchasing lower-priced consumer goods) in 2019 as compared to only 8% in...
Six months into the pandemic and the economic impact and fear from COVID-19 has brought striking shifts in consumer behavior, foreseeably for a long period. Globally, there is an accelerated rise in internet adoption, allowing users to stay connected and carry out...read more
Even before the COVID pandemic, consumers and businesses in the Middle East were reeling from the socio-economic impact of tumbling oil prices, digitization and geopolitical instability. Consumer sentiments around job and financial security in the region have been...read more
Singapore has been hailed in the global community for the quick and effective steps taken to contain the spread of Covid-19. Apart from airport health checks, the country state carried out extensive testing of suspected cases; conducted rapid contact tracing of every...read more
The rapid pace of digital transformation in the last 5 years has impacted every industry. With increased mobile usage and internet penetration, customers are increasingly becoming information weary and they expect brands to deliver more personalized experiences. As...read more
COVID-19 has impacted businesses globally. From demand to supply, every aspect of commerce has been affected. With lockdown restrictions easing out, and customers getting back to the market, it is crucial for marketers to know how the lockdown has impacted consumer...read more
Almost six months into the global coronavirus pandemic and retailers across the globe continue to be severely impacted. Even countries that are no longer under lockdown orders are still witnessing a steep drop in footfall in retail outlets. In a recent webinar...read more