‘Satisfaction is a rating... Loyalty is a brand.’ Quoted Shep Hyken, a noted Customer Service public speaker and Chief Amazement Officer (CAO) at Shepard Presentations. He focusses on the significance on how a loyal customer base makes companies transform into...
All brands vie to target customers with intelligent marketing, but a few get it right. Imagine if at the height of the pandemic, after spending a week browsing for a bigger apartment to shift into, you come across your dream house through a Facebook ad—a classic...read more
Livestream Commerce in China found its inception in 2016 when Alibaba launched Taobao Live, a platform marrying livestreaming and ecommerce. The company successfully tapped into the massive Chinese consumer market by crafting a powerful overlap of ecommerce, live...read more
When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly regulated by the government and fluctuate with changes in the global crude oil prices, and so profit margins on fuel sales are slim when...read more
The human mind loves games. Around us, from millennials playing CandyCrush for hours on social media to gamblers losing all their money in casinos, there are plenty of examples of how games can be addicting. In fact, gaming is the most popular habit of the digital...read more
With every brand trying to sell you something, it's no surprise that the Internet is chock full of content and marketing messages. But which messages or ads do you really remember? If you spend some time thinking about it, you’ll notice that it's usually something...read more
No man is an island Community & connections are integral to humans and we tend to do badly when isolated from each other. The irony is that it took us a pandemic to realize the need for building and maintaining strong relationships. With social distancing in place, we...read more