While traditional shopping becomes more obsolete and premium, in the wake of rapid digital transformation, the future of omnichannel retail is data-driven and personalized. Customers expect nothing short of the most striking and meaningful moments of truth that enable...
Intense competition, reduction in profit margins, and the wave of digitization have posed challenges for the brands to win loyal customers. The struggle of maintaining this streak for any brand is more critical than getting first-time shoppers. Price fluctuations...read more
Data has become the biggest asset for marketing giants today who are innovating heavily through the new normal. The shift to data-centricity, in terms of customer retention, has meant introducing advanced analytical loyalty solutions across the world’s largest...read more
With advancing competition, evolving technology, and digitization, attaining customer satisfaction while maintaining the time frame of deliveries is no easy feat. Ordering food online is an on-the-go task both for Gen Z and millennials. In Saudi Arabia, serving...read more
Unlearning and learning again has become the mantra for businesses to embrace the post-COVID-19 pandemic life. Clearly, if there is one thing that became a hit with brands and is steadily growing this year, it is customer loyalty. A staggering 75% prefer a brand with...read more
Taking the winsome legacy of Loyalty & Engagement Awards (L&E), we are thrilled to share that Capillary Technologies bagged 1 Gold and 2 Silver this year at the L&E Awards 2022. Helmed by Marketing Interactive, the award entries were opened in late December 2021 for...read more
Whether emotional, social, structural or financial, the world of luxury branding has opened up many new aspirations over the decades. But there is perhaps no country in the world more profoundly driven to luxuriously delight its shoppers than Dubai. The shopping...read more