The business dictionary defines a hypercompetitive market as a rapid escalation of competitive tactics used by direct business competitors. Brands embroiled in a hypercompetitive market typically use a combination of strategies including price wars (such as...
The Personalization Gap in Offline Retail At a time when Ecommerce is so competitive thanks to smartphone and internet penetration, the yesteryear model of retail, brick and mortar, is threatened. When products are available at the customer's convenience at discounted...read more
Decoding the Connected Customer There is a new breed of human that has emerged in this millennium; one whose smartphone is a vital extension of their limbs. They run their lives on technology. They can’t be fooled by a business’s deceptive advertising, fake promises,...read more
While it’s easy to imagine the month of Ramadan as a freeze on most business transactions, the holy month actually sees increased activity in the retail sector; thereby offering a great window of opportunity for brands to capture the attention of a massive audience...read more
The Double Whammy Staring at Marketers There was a time when only brands with massive financial clout could afford to run major marketing campaigns, simply because Above the Line (ATL) marketing is resource intensive. All of that changed with the digital explosion;...read more
It is no secret that a well-executed loyalty program has the ability to transform a business and fast-track growth. After all, 40% of revenue today for US e-commerce retailers comes from returning customers who represent only 8% of all visitors. As the tides of...read more
Let’s face it. Social media is a big deal. We’re all part of one social media or another, and oftentimes, social has become our primary source of news and information, having now almost completely replaced traditional sources such as television and newspaper, etc. At...read more