No man is an island Community & connections are integral to humans and we tend to do badly when isolated from each other. The irony is that it took us a pandemic to realize the need for building and maintaining strong relationships. With social distancing in place, we...
The White Elephant We are referring to the (erstwhile) frequent traveler’s elite status in glitzy hotel chains worldwide. If you have been a busy business traveler or a globe trotter, you will agree to this. COVID-19 made your top-tier memberships with hotel brands...read more
Unleashing the full potential of mobile With smartphones accounting for 84% of the 2019 holiday season shopping, mobile loyalty programs present a clear and present opportunity for American retailers to increase sales, conversions, and overall customer experience. ...read more
Even before COVID-19 shook the world and forever transformed customer behavior and the digital landscape, Customer Data Platforms were generating quite a lot of interest. *Google Trends snapshot of the surge in search levels for the term ‘Customer Data Platform’ This...read more
Quick question: which is your favorite coffee place? You probably didn't miss a beat before saying Starbucks or Costa, right? What about your favorite grocery store? Now you're wondering, does a specific grocery store actually matter, as long as I'm getting fresh,...read more
While Covid-19 will mostly be remembered for sweeping the world off its feet, there's something else it deserves credit for: accelerating the use of technology. From virtual events to online shopping, the pandemic accelerated the pace of technological adoption faster...read more
When it comes to loyalty programs, retailers have not kept up with the times. They have paid way too much attention to customers’ wallets and very little to softer aspects like brand affinity, experience, advocacy, and engagement. The need of the hour is not just a...read more