We had previously covered how retailers can successfully deal with the Covid pandemic and chart out a road to recovery based on our learnings from China. Southeast Asia, India & the Middle East are now 3-4 months into the pandemic and the crisis has impacted each of...
The fear and apprehension from the novel coronavirus is forcing more consumers into a primarily digital way of life. In a bid to stay safe, social distancing is the new norm, and many of us have forgone visits to our favorite stores and restaurants. Across the world,...read more
Even before the COVID pandemic crisis swept across the world, Customer experience and engagement (CX) was quickly overshadowing price and product as a key brand differentiator. With COVID-19 essentially halting traditional store footfall and physical retail, digital...read more
For most of us, Covid-19 is the first time we have lived through a globally traumatic and emotion-inducing event, in real-time, with the whole world connected. From a brand's perspective, Covid-19 has reminded us, rather dramatically, that emotions are a big part of...read more
In a sense, the Covid-19 pandemic has changed the way we work, shop and communicate with people more than any other technology in the recent past. As more people start working from home, they are sticking to basics, stepping outside only to buy essentials and are...read more
*Note: This article was first published on March 30, 2020, and it has been updated on May 19, 2020 Predicting the Road to Recovery: Key Findings & Insights for Retailers on tackling the impact of Covid-19 *across China, Singapore, India and the Middle East Roughly 50...read more
Gamification is the layering of games or game-like activities into marketing or business strategies with the intention of triggering human emotions that can lead to higher sales, customer loyalty and better engagement. When done right, gamification has been proven to...read more