Personalisation in retail is changing how retailers reach, interact with and utilise data to optimise campaign journeys. A one-size-fits-all message is unlikely to have a high success rate, especially with customers today having a plethora of choices. In order to...
Let’s accept it. It is a chore. Yes, we are talking about grocery shopping - one of those unavoidable duties that millennials call part of adulting, and not in a fond way! So, what do they do about it? Often, they put it off till they no longer can. But once they...read more
While gaining customer loyalty has always been a priority for brands, it will become even more critical in the next few years. This is largely due to the shift of power from brand to consumer-driven by digitization, competitive marketplace and commodification....read more
Over the years, retailers have used Same Store Sales (SSS) as a yardstick to measure store performances. It is a closely scrutinized metric since it gives an accurate picture around revenue growth and more importantly, the overall customer satisfaction levels and...read more
There were 4.39 billion internet users in 2019. That's an increase of 366 million (9 percent) vs. January 2018. Worldwide social media user numbers grew to almost 3.5 billion at the start of 2019, with 288 million new users in the past 12 months pushing the global...read more
With global sales set to hit $6 trillion by 2022, the ecommerce industry is a juggernaut that shows no signs of slowing down. While it presents a massive opportunity for retailers, the industry has been characterized by rapid transformation in terms of product...read more
The Blurring Lines between Ecommerce & Social Sometime in mid-2017, Amazon quietly rolled out Spark - an Instagram-like platform for Prime members. The idea was to help people connect with those with similar interests, increase product discovery and boost customer...read more