Over the years, retailers have used Same Store Sales (SSS) as a yardstick to measure store performances. It is a closely scrutinized metric since it gives an accurate picture around revenue growth and more importantly, the overall customer satisfaction levels and...
The F&B business is one of the toughest markets to be in. On one hand, you have rapidly rising rental, labour and raw material costs, and on the other, fickle and highly demanding customers who expect the best dining experience every time. And to top it all off, you...read more
State of Ecommerce in Saudi Arabia Despite a high Ecommerce readiness index, the Kingdom of Saudi Arabia never really experienced significant growth in online sales for the longest time. To put it into perspective, KSA's Ecommerce penetration in 2017 was 1.4%, this...read more
For brands, having a consumer loyalty program is not an option anymore. With the intense competition faced by most, having consumer retention strategies in place is a must but ensuring these programs break even can be a challenge. While it’s important to make...read more
What is a Channel Loyalty Program? A channel loyalty program is a critical sales pillars and a crucial element in the growth strategy of your business. Channel loyalty is focussed on transforming the relationship between a brand and its trade partners from that of a...read more
It’s unlikely for a day to go by in a person’s life when they haven’t interacted with a Consumer Packaged Goods (CPG) brand. In a lot of ways, they have become an indispensable and omnipresent aspect of our lives This makes it all the more surprising that this...read more
Over the last few years, rapid digitization has made a significant impact on the Saudi consumer's lifestyle. Today, a whopping 88% of Saudis use the internet at least once a day and 59% of the population are now present in at least one social media platform. While...read more