Anywhere Commerce+
By Arun James
December 08, 2022 | 4 min read
Scaling an eCommerce business requires one to move to a more comprehensive, flexible solution. This is where Anywhere Commerce+ comes in....
Artificial Intelligence
By Jubin Mehta
November 29, 2022 | 4 min read
aiRA is Capillary's Artificial Intelligence Framework for helping loyalty marketers predict consumer behaviour and segment audience to run successful...
Emotional Loyalty
By Aprajeeta Singh
November 21, 2022 | 4 min read
“93% of businesses agree that consumers are more likely to shop from brands they feel connected to,” mentions a Forrester. It’s time to infuse...
Artificial Intelligence
By Jubin Mehta
November 16, 2022 | 4 min read
Propensity Models are AI & ML algorithms that help marketers learn about the preferences of a consumer and devise loyalty programs accordingly....
Emotional Loyalty
By Aprajeeta Singh
November 03, 2022 | 4 min read
Neither pure emotions nor hardcore logic. It’s the right balance of emotional & rational approach that can work well for business. Let’s dive...
Analytics and Insights
By Jubin Mehta
November 01, 2022 | 4 min read
A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book “Nudge: Improving Decisions About Health, Wealth, and...