Doing the Right Thing for all Stakeholders
COVID Reflections is a series by Capillary's CEO & Co-founder Aneesh Reddy where he shares the challenges faced by the company during the COVID pandemic and how Capillary dealt with them. We hope the learnings will give other founders and businesses the courage,...
Best Loyalty Programs in India
No one likes to get punished for brand loyalty. Unfortunately, that's what it felt like when membership cards are unwillingly thrust into the customer's hand every time they stand at the checkout counter. (Worse, more than once, from the same retail outlet!) And we...
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Ecommerce in Malaysia : Growth, Trends & Opportunities
Malaysia's tryst with Ecommerce started in 2004 with the launch of eBay Malaysia. This was followed by Lelong.com.my in 2007 - a C2C platform - that attracts more than 9.56 million visitors per month. Lelong is credited for pioneering the Malaysian ecommerce industry...
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Covid-19’s Impact on Asia & Middle East Apparel Industry
We had previously covered how retailers can successfully deal with the Covid pandemic and chart out a road to recovery based on our learnings from China. Southeast Asia, India & the Middle East are now 3-4 months into the pandemic and the crisis has impacted each of...
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Optimizing Promotions & Deepening Customer Engagement post COVID-19
The fear and apprehension from the novel coronavirus is forcing more consumers into a primarily digital way of life. In a bid to stay safe, social distancing is the new norm, and many of us have forgone visits to our favorite stores and restaurants. Across the world,...
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Digital Engagement Best Practices in the Covid Era
Even before the COVID pandemic crisis swept across the world, Customer experience and engagement (CX) was quickly overshadowing price and product as a key brand differentiator. With COVID-19 essentially halting traditional store footfall and physical retail, digital...
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Build Emotional Connect with Consumers during the Covid-19 Crisis
For most of us, Covid-19 is the first time we have lived through a globally traumatic and emotion-inducing event, in real-time, with the whole world connected. From a brand's perspective, Covid-19 has reminded us, rather dramatically, that emotions are a big part of...
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