The market is booming and marketers are now warming up to the idea of instilling brand loyalty in the luxury goods segment. This guide captures the intricate detailing of the luxury goods market in 2022 & beyond. Keep reading to see how the digital progression is fostering a loyalty-first environment globally.
By Aprajeeta Singh 4 min read
By Aprajeeta Singh 4 min read
By Jubin Mehta 4 min read
Anywhere Commerce+ Scaling an eCommerce business requires one to move to a more comprehensive, flexible solution. This is where Anywhere Commerce+ comes in....
Artificial Intelligence aiRA is Capillary's Artificial Intelligence Framework for helping loyalty marketers predict consumer behaviour and segment audience to run successful...
Emotional Loyalty “93% of businesses agree that consumers are more likely to shop from brands they feel connected to,” mentions a Forrester. It’s time to infuse...
Artificial Intelligence Propensity Models are AI & ML algorithms that help marketers learn about the preferences of a consumer and devise loyalty programs accordingly....
Emotional Loyalty Neither pure emotions nor hardcore logic. It’s the right balance of emotional & rational approach that can work well for business. Let’s dive...
Analytics and Insights A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book “Nudge: Improving Decisions About Health, Wealth, and...
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