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Blogs Anywhere Commerce+

How to Upgrade From Shopify to Capillary’s Anywhere Commerce+

By Arun James
December 08, 2022 | 4 min read

Scaling an eCommerce business requires one to move to a more comprehensive, flexible solution. This is where Anywhere Commerce+ comes in....

aiRA-header Artificial Intelligence

Capillary’s aiRA: Solving the Paradox of Consumer Personalization

By Jubin Mehta
November 29, 2022 | 4 min read

aiRA is Capillary's Artificial Intelligence Framework for helping loyalty marketers predict consumer behaviour and segment audience to run successful...

Emotional-loyalty-cover-image Emotional Loyalty

7 Successful Emotional Loyalty Campaigns that Worked Well for Brands

By Aprajeeta Singh
November 21, 2022 | 4 min read

“93% of businesses agree that consumers are more likely to shop from brands they feel connected to,” mentions a Forrester. It’s time to infuse...

Blogs Artificial Intelligence

Propensity Models: Capillary’s Secret Sauce for Marketers to Predict Consumer Behavior

By Jubin Mehta
November 16, 2022 | 4 min read

Propensity Models are AI & ML algorithms that help marketers learn about the preferences of a consumer and devise loyalty programs accordingly....

Blogs Emotional Loyalty

The Science of Emotional Loyalty and Why it Matters for Brands

By Aprajeeta Singh
November 03, 2022 | 4 min read

Neither pure emotions nor hardcore logic. It’s the right balance of emotional & rational approach that can work well for business. Let’s dive...

Nudge-Framework-Cover-Image Analytics and Insights

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta
November 01, 2022 | 4 min read

A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book “Nudge: Improving Decisions About Health, Wealth, and...

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