Increase Ecommerce Revenue with Social Commerce
The Blurring Lines between Ecommerce & Social Sometime in mid-2017, Amazon quietly rolled out Spark - an Instagram-like platform for Prime members. The idea was to help people connect with those with similar interests, increase product discovery and boost customer...
6 Reasons Why Channel Loyalty Program FaiI
What is a Channel Loyalty Program? A channel loyalty program is a critical sales pillars and a crucial element in the growth strategy of your business. Channel loyalty is focussed on transforming the relationship between a brand and its trade partners from that of a...
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How to Boost CPG Brand Loyalty & Sales with AI
It’s unlikely for a day to go by in a person’s life when they haven’t interacted with a Consumer Packaged Goods (CPG) brand. In a lot of ways, they have become an indispensable and omnipresent aspect of our lives This makes it all the more surprising that this...
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Decoding Saudi Arabia’s Digital Consumer
Over the last few years, rapid digitization has made a significant impact on the Saudi consumer's lifestyle. Today, a whopping 88% of Saudis use the internet at least once a day and 59% of the population are now present in at least one social media platform. While...
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Customer Engagement Strategies for 2020 & Beyond
In today’s world, a customer is accosted by brands at every step he takes. Every direction he turns in, he either sees brands or a product that’s screaming for his attention. This has led to a hyper-competitive market across every industry – be it food delivery,...
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Best Practices for In-store Engagement
Lessons from the Retail Apocalypse The traditional way of 'stock up and wait for a sale' has already spelt the doom for thousands of brick and mortar retailers across the globe. However, the retail apocalypse has somehow propagated the false notion that consumers have...
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Building Brand Stickiness & Loyalty in a Hypercompetitive Market
The business dictionary defines a hypercompetitive market as a rapid escalation of competitive tactics used by direct business competitors. Brands embroiled in a hypercompetitive market typically use a combination of strategies including price wars (such as...
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