What consumers look for when ordering food online
For restaurants, the biggest growth channel right now is online ordering. According to last year’s viral report by investment bank UBS, food delivery sales which was $35 Billion worldwide could rise at an annual average of more than 20% to $365 billion by 2030. A lot...
Top 6 Considerations When You Choose Your eCommerce Platform
India’s eCommerce business experienced exponential growth of about 80% in 2013, and this magnitude of growth has continued. The explosion of online shopping in India has woken up retailers taking a lax look at eCommerce. With predictions of the eCommerce market...
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Building Brand Loyalty: Ultimate Guide in an age of Hyper-Personalization.
Brand Loyalty as a product presents unique opportunities which make for a ripe Artificial Intelligence (AI) and Machine Learning (ML) functionality. Building brand loyalty is a multidimensional phenomenon. Many businesses and research professionals consider Customer...
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Ecommerce landscape in the Middle East: a Mirage or an Oasis?
According to many retail industry experts, and talking heads, the Middle East and Africa region is going to be the next big growth market for ecommerce. The gulf region especially, is being touted as the market that’s set to grow exponentially within the next couple...
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How to Improve Your Brand Loyalty Program
What is a brand loyalty program? When consumers become committed to a particular brand, a behaviour pattern is observed which makes them make repeat purchases over a period of time. Businesses use creative marketing strategies such as brand loyalty programs or reward...
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How To Double Your Campaign Hit Rates
Well, personalisation is your answer, especially the kind that’s powered by Artificial Intelligence. I’ve already talked at length about the impact personalisation can have on consumers and businesses alike. Here, I would like to talk about, how you can effectively...
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Why you must learn the art of personalised recommendations
Whether it’s the right set of songs on a Discover Weekly playlist on Spotify, a TV show or movie you may be interested in on Netflix, or a useful product recommended on Amazon, personalised recommendations on these platforms can really help users navigate through the...
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