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Capillary named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report     Read more >

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Marketing Engagement, and in-store analytics.

Agency vs SaaS in the loyalty management space
Loyalty Thought Leadership

How SaaS Loyalty Technology Solutions are Disrupting the Agency-Led Model

By Sridhar Bollam 5 Min Read October 23, 2023

Traditionally, loyalty management has been an agency-led model where a brand would work with agencies to design and deploy a loyalty program. But SaaS is changing this, very fast! Read on to learn why and how.

Featured Articles

Data Privacy

Fraud Detection Technology Helps You Run Bulletproof Loyalty Programs

By Jubin Mehta4 Min Read
Artificial Intelligence

Capillary’s aiRA: Solving the Paradox of Consumer Personalization

By Jubin Mehta4 Min Read
Forrester

What makes Capillary a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report

By Jubin Mehta3 Min Read
Press Release

Sabre announces agreement with Capillary Technologies

By Capillary Marcom4 Min Read

Trending Topics

The Science of Emotional Loyalty and Why it Matters for Brands

By Aprajeeta Singh 4 Min Read

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta 5 Min Read

Importance of Customer Loyalty Programs in Recession

By Manan Kashyap 5 Min Read

Recently Added

Green Loyalty Programs

Why Brands Need To Add Green Loyalty To Their Strategy

By Anjali Pillai
November 07, 2023 | 4 Min Read

Let's look at why brands need to incorporate sustainability to their loyalty programs and how they...

Top 50 loyalty programs from across the globe AIRA Writes

Best Loyalty Programs from across the globe: ChatGPT picks the top 50 programs

By AIRA Writes
November 06, 2023 | 5 Min Read

AIRA is Capillary's AI powered research assistant which has been busy carving out some insightful...

CPG Challenges Customer Loyalty AIRA Writes

The Challenge of Cultivating Loyalty in the Consumer Packaged Goods (CPG) Industry

By AIRA Writes
November 06, 2023 | 5 Min Read

AIRA is Capillary's AI powered research assistant which has been busy carving out some insightful...

Top Loyalty Programs in the UK AIRA Writes

Exploring Top Loyalty Programs in the UK: Innovations and Customer Engagement

By AIRA Writes
November 06, 2023 | 3 Min Read

AIRA is Capillary's AI powered research assistant which has been busy carving out some insightful...

CPG_MIdjourney AIRA Writes

How CPG Brands Can Improve Customer Loyalty

By AIRA Writes
October 30, 2023 | 5 Min Read

AIRA is Capillary's AI powered research assistant which has been busy carving out some insightful...

How is generative AI shaping the world of customer loyalty? AIRA Writes

How is generative AI shaping the world of customer loyalty?

By AIRA Writes
October 30, 2023 | 4 Min Read

AIRA is Capillary's AI powered research assistant which has been busy carving out some insightful...

Showing 2 of 53

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