The business dictionary defines a hypercompetitive market as a rapid escalation of competitive tactics used by direct business competitors. Brands embroiled in a hypercompetitive market typically use a combination of strategies including price wars (such as...
Let’s face it. Social media is a big deal. We’re all part of one social media or another, and oftentimes, social has become our primary source of news and information, having now almost completely replaced traditional sources such as television and newspaper, etc. At...read more
Sci-fi geeks previously mocked for their far-fetched ideas about robots taking over the world can today smugly say, ‘hah! Told you so. We are no longer at the cusp of an era of artificial intelligence; we are living in it. Our daily lives are peppered with gadgets...read more
With Cyber Monday sales hitting a record $7.9 billion during the 2018 holiday season, it’s clear online shopping is now the norm for today’s consumers. This begs the question, how many of today's online sales are due to mobile habits? the answer is: a lot. As...read more
For restaurants, the biggest growth channel right now is online ordering. According to last year’s viral report by investment bank UBS, food delivery sales which was $35 Billion worldwide could rise at an annual average of more than 20% to $365 billion by 2030. A lot...read more
Being an ecommerce marketplace seller is not an easy job. You are sandwiched between marketplace regulations and ever-increasing customer expectations for superior buying and fulfilment experience. Thankfully, many of the roadblocks and issues plaguing ecommerce...read more
Food has always been an integral part of our lives, and eating habits of a population has often defined cultures, settlements and society in general. Though the significance of food has remained consistent, the what, how and where we eat has consistently evolved...read more