It is no secret that a well-executed loyalty program has the ability to transform a business and fast-track growth. After all, 40% of revenue today for US e-commerce retailers comes from returning customers who represent only 8% of all visitors. As the tides of...
Brand Loyalty as a product presents unique opportunities which make for a ripe Artificial Intelligence (AI) and Machine Learning (ML) functionality. Building brand loyalty is a multidimensional phenomenon. Many businesses and research professionals consider Customer...read more
According to many retail industry experts, and talking heads, the Middle East and Africa region is going to be the next big growth market for ecommerce. The gulf region especially, is being touted as the market that’s set to grow exponentially within the next couple...read more
What is a brand loyalty program? When consumers become committed to a particular brand, a behaviour pattern is observed which makes them make repeat purchases over a period of time. Businesses use creative marketing strategies such as brand loyalty programs or reward...read more
Well, personalisation is your answer, especially the kind that’s powered by Artificial Intelligence. I’ve already talked at length about the impact personalisation can have on consumers and businesses alike. Here, I would like to talk about, how you can effectively...read more
Whether it’s the right set of songs on a Discover Weekly playlist on Spotify, a TV show or movie you may be interested in on Netflix, or a useful product recommended on Amazon, personalised recommendations on these platforms can really help users navigate through the...read more
This article was originally published on Khaleej Times Prelude Decision makers in the European Union (European Union, the Council & the Commission) reached an agreement in December of 2015 on something that they had been working on since 2012. This decision, as it...read more