Capillary Named a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report.    Read more >

Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025    Read more >

The Balanced Loyalty Quotient Report 2026 is now live — our largest and most in-depth loyalty report yet.     Download Report >

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Recognized By
Leading Industry
Analysts

Recognized for driving next-gen
loyalty with innovation, insight, and
global reach.

Capillary Named a Leader in
The Forrester Wave™ Loyalty Platforms,
Q4 2025 Report

What Analysts Are Saying About Capillary

“Capillary has a clear vision for adaptive, AI-powered loyalty ecosystems. Its standout roadmap emphasizes investments in generative and agentic AI to enable marketers to configure and optimize promotions conversationally.”

John Pedini,
Principal Analyst, Customer
Loyalty, Forrester

"Capillary Technologies stands out for its continued investment in platform intelligence, real-time decisioning, and cross-channel engagement."

Nitish Mittal,
Everest Group
PEAK Matrix 2025

"Capillary is pushing the envelope with an AI-native platform that uses behavioral signals and Gen-AI powered campaign automation to drive real-time engagement."

Shruti Jadhav,
QKS Group

Analyst Recognition 2025

The Forrester Wave™ :
Loyalty Platforms, Q4 2025

Maria Chien and Jay McBain

Leader in SPARK Matrix™:
Customer Loyalty Solutions, 2025

Maria Chien and Jay McBain

Everest Group’s Loyalty Platforms
PEAK Matrix® Assessment, 2025

Maria Chien and Jay McBain

Analyst Recognition 2024

Loyalty Services Peak Matrix ®
Assessment, 2024

Maria Chien and Jay McBain

Forrester’s “The B2C Customer Data
Platform Landscape, 2024

Maria Chien and Jay McBain

Forrester’s The Customer Data Platforms
In Asia Pacific Landscape, 2024

Maria Chien and Jay McBain

Digital Commerce Platform PEAK Matrix®
Assessment 2023

Authors: Nitish Mittal, Nisha Krishan, Aakash Verma

The Cross-Channel Marketing Hubs
Landscape, Q1 2023

Authors: Rusty Warner and Xiaofeng Wang

The Forrester Wave™:
Loyalty Technology Solutions, Q1 2023

Authors: Mary Pilecki and Cole Walsh

The Loyalty Technology Solutions
Landscape, Q4 2022

Authors: Mary Pilecki and Cole Walsh

The State Of Customer Loyalty
And Marketing Technology, Q3 2022

Authors: Mary Pilecki and Rusty Warner

Loyalty Programs Give You
A Zero-Party Data Advantage, Q3 2022

Authors: Mary Pilecki, Stephanie Liu and Cole Walsh

Emergence of CDPs: Charting the Path
to Data-driven Personalization

Authors: Nisha Krishan, Nitish Mittal and Vaani Sharma

Now Tech: Customer Data Platforms
in Asia Pacific, Q4 2021

Authors: Mary Pilecki and Rusty Warner

Now Tech: Real-Time Interaction
Management, Q4 2021

Author: Rusty Warner

Now Tech: Channel Incentive
Management, Q4 2021

Author: Jay McBain

Now Tech:
Loyalty Marketing, Q4 2020

Author: Emily Collins

Market Guide: Partner Relationship
Management Applications

Author: Ilona Hansen

Competitive Landscape: BI Platforms
and Analytics Software, Asia/Pacific

Authors: Twiggy Lo, Bhavish Sood

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