Capillary Technologies
Recognised as a
Leader in The
Forrester Wave™ :
Loyalty Platforms,
Q4 2025
Capillary Technologies Named as a Leader in Forrester Wave™
Capillary scored the highest among all 11 vendors evaluated in the report in both the current offering and the strategy categories in The Forrester Wave™: Loyalty Platforms, Q4 2025 report authored by John Pedini.
What Forrester’s Scores Actually Mean
Scores are on a scale of 1 (below par relative to others evaluated) to 5 (superior relative to others evaluated). A score of 5 also indicates that reference customers validated the strength of capabilities in those areas, which we believe is the strongest reason why we are a leader. Out of the total 27 criteria assessed, we received a score of 5/5 in 22 without a single below par score - the highest number of 5s achieved by any vendor in this evaluation.
5/5 Score in 22 out of 27 Criteria
Current Offering
-
Marketer user
experience -
Program
definition -
Referral program
management -
Loyalty marketing
operations - Emotional loyalty measurement
-
Data
management
-
Customer and
member profiles -
Rewards and benefits
management -
Member engagement
capabilities -
Program KPI
measurement -
Customer engagement
measurement
-
Member preference
management -
Fraud
management -
Promotions and
offer management -
Member experience
optimisation -
Global
and local support
Strategy
- Vision
- Innovation
- Roadmap
- REPORT HIGHLIGHTS
Inside Capillary’s Position As A Leader
- Vision, AI, and execution capabilities that we believe drove our top scores
- Strategy
- Capillary has a clear vision for adaptive, AI-powered loyalty ecosystems. Its standout roadmap emphasises investments in generative and agentic AI to enable marketers to configure and optimise promotions conversationally.
- Platform Capabilities
- Capillary excels across most capabilities, including program flexibility, UX, and AI-driven insights. It has extensive genAI capabilities, including its aiRA (AI assistant) and Nudge Framework, to help marketers build and optimise promotions conversationally.
- Customer Feedback
- Customers praise Capillary’s usability, AI enablement, and promotion flexibility.
Access The Forrester Wave™:
Loyalty Platforms, Q4 2025 to learn:
- Access The Forrester Wave™: Loyalty Platforms, Q4 2025 to learn:
- Forrester’s 27 evaluation criteria and the corresponding scores for all vendors
- Which capabilities now dene modern loyalty tech, and how vendors really dier
- How to use The Forrester Wave™ to shortlist vendors and de-risk your loyalty platform decisions
- Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
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