Capillary Named a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report.    Read more >

Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025    Read more >

Capillary Named a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report.     Read more >

Invite for RFP/RFI

Marketing at the

Speed of a Conversation

From brief to live campaign, all in minutes. aiRA understands your brief, builds your audience, optimised rewards, and launches across markets instantly.

Trusted by Leading Brands Worldwide

Campaign Cycles That Take Weeks

Get Compressed to Minutes

Without aiRA, enterprise campaign workflows span 5 phases, 3+ teams, and 26+ days. Here's what changes.

Without aiRA

1

Strategy Definition
5–8 days

2

Analytics & Segmentation
4–7 days

3

Campaign Setup
8–12 days

4

Review & Launch
2–4 days

5

Analytics Feedback
7–10 days

Meet aiRA

aiRA collapses all 5
phases into →

One conversation
Strategy, segments,
campaigns, rewards &
insights — handled end-to-
end. Human approval built
in at every step.

Core Capabilities

Everything Your Team Needs. In a Single Conversation.

aiRA is a full-stack marketing intelligence partner — built into the Capillary platform, trained on your brand's context from day one.

Describe what you want — aiRA handles audience, rewards, messages, and multi-channel setup. No tickets, no tools, no waiting.

One workflow. Six markets. aiRA localises messaging per region and segment — brand voice intact, every time.

Ask any question about your customers in plain English. Get instant answers — no SQL, no analyst queue, no delay.

Replace flat discounts with ML-driven rewards. aiRA predicts ROI by market and explains every recommendation before you approve.

Describe your audience — aiRA builds the segment instantly. Eliminates 62+ analyst hours a month, without writing a single query.

aiRA recommends. You decide. No campaign goes live without your explicit approval — full control, zero micromanagement.

Built For

The People Who Move Enterprise Marketing

aiRA is designed for the teams caught between ambitious targets and slow, fragmented tooling.

The aiRA Workflow

From Data to Live Campaign.

Autonomously Orchestrated.

aiRA doesn't just assist — it runs the entire campaign workflow end-to-end, with human review built in at every decision point.

Customer Analysis
Who your
customers are —
profiled,
segmented, and
understood at
scale.

Behavioural Trends
How they've
behaved —
seasonal patterns,
preferences,
engagement
signals.

Segmentation &
Projections

What each segment
is worth —
propensity scores
and projected
campaign value.

Campaign Strategy
What to do — offer
types, rewards,
messaging, and
channel mix
recommended by AI

Impact &
Measurement

How to measure
success — KPIs
defined upfront,
results tracked in
real time.

Real Brands. Real Results.

aiRA is already powering enterprise loyalty and marketing teams across retail, FMCG, and fashion globally.

Global Fashion Retailer

Quick Fashion | 400+ Stores
Worldwide

Manual campaign creation was taking days and required multiple teams to coordinate every push notification across customer segments.

9 personalised push notification messages created within minutes using aiRA — dramatic reduction in campaign setup time.

Leading Conglomerate

Electrical & Consumer Goods |
25+ Countries

Complex, multi-segment workflows required deep SQL knowledge and analyst involvement for every audience query or push notification batch.

aiRA enabled the marketing team to build segments and create campaigns independently — zero analyst tickets, instant turnaround.

Enterprise Trust

Built for Security. Designed for Governance at Scale

aiRA is enterprise-grade from the ground up — with data isolation, PII protection, compliance alignment, and a full audit trail baked into the architecture.

Guardrails
Implementation

The system ensures that no personally identifiable information (PII) is transmitted to the LLM. All inputs are masked prior to processing, and the architecture strictly prohibits cross-brand data analysis.

Human Approval
on Every Action

AI recommends, humans
decide. No autonomous
execution of any customer-
impacting action — ever.

Full Audit
Trail

All AI interactions logged with
drift monitoring, guardrails, and
incident response SLAs (P1 containment under 1 hour).

Compliance
Ready

ISO 27001 aligned, PCI DSS compliant, GDPR/CCPA/PDPA compliant, and aligned with responsible AI policies

Getting Started

From First Conversation to Full Deployment in 2–4 Weeks

Our structured pilot gets aiRA running on your real brand data — minimal involvement required, with a dedicated Capillary success manager throughout.

Phase 1

Business
Requirements

Stakeholder alignment, KPI definition, use case identification, and mapping your existing workflows to aiRA capabilities.

Output: Signed-off requirements document

Phase 2

Training &
Testing

Hands-on aiRA training for key users, campaign configuration, segmentation testing, and data integration validation.

Output: Trained team + validated setup

Phase 3

Brand
Testing

Live pilot campaigns in sandbox environment, brand-specific context tuning, and content quality review with iteration loops.

Output: Brand-approved configuration

Phase 4

Go live
aira

aiRA operates in complete alignment with live brand data, ensuring real-time accuracy and consistency.

Output: Smarter Loyalty, Faster Campaigns

Typical pilot duration: 2–4 weeks · Minimal brand involvement required · Dedicated Capillary success manager included

Your Next Campaign Starts Here

Stop waiting weeks.

Start launching in minutes.

Join enterprise teams already using aiRA to run faster, smarter campaigns — without the tickets, queues, or dashboards.

Contact Us

Get the best loyalty &
customer engagement
platform out there!

Request a Demo

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