What is BLQ?
Passion for Loyalty, Design and Customer Engagement
Through our proven loyalty design process and decades of consulting experience, we know how to motivate customers, both rationally and emotionally. Brierley, A Capillary Technologies Services Company, believes in a customer-centric approach, and we bring our strategic expertise to every program we design, creating award-winning customer loyalty programs.
The Brierley Loyalty Quotient (BLQ), which compares emotional and behavioral loyalty, includes identifying products that drive the highest loyalty levels and benchmarking against key competitors.
Successful loyalty programs require a balance of rational and emotional loyalty. By taking advantage of the Brierley Loyalty Quotient (BLQ), brands can discover that balance and how to win the hearts and minds of their target consumers or users.
Quickly Uncover what your Customers Love about your Brand
Make Direct Comparisons to your Competitors
Actionable, futuristic, BLQ Insights
Track your Progress through every step of the process
FastTrack Consulting has 20+ Modules
Program Health
Assessment
Program Cost-Benefit
Analysis
Core Customer
Segmentation
Customer
Demographic Profiling
Brand &
Program Tracker
Propensity Modeling
Proactive Churn
Modeling
Lifetime Value
Modeling
Personalized Product
Recommendations
KPI/Metric Audit &
Dashboard Design
Analytic Vision &
Roadmap
Emotional Loyalty
Measurement
Relationship Analyzer
Loyalty Checkup
Competitive Evaluation
Communications Audit
CX/MX Journey Mapping
Loyalty Ideation
Workshop
Loyalty Launch
& Planning
Marketing Jumpstart
Next Best Action
Marketing Plan
Strategic Vision
& Roadmap
Emotional Loyalty
Measurement
Relationship Analyzer
Loyalty Checkup
Competitive Evaluation
Communications Audit
CX/MX Journey Mapping
Loyalty Ideation
Workshop
Loyalty Launch
& Planning
Marketing Jumpstart
Next Best Action
Marketing Plan
Strategic Vision
& Roadmap
World-Class Digital
Services Changing
the Loyalty Landscape
We don’t just offer digital services but life-changing experiences that will transform your company and the way it interacts with customers for years to come.
- Strategy Architecture
- Experience Design
- Digital Development
- Data Science
Contact Us
Get the best loyalty & customer engagement platform out there!
Design industry shaping loyalty programs
Integrate easily and go live quicker
Deliver hyper-personalized consumer experiences