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Capillary Named
A Leader in The
Forrester Wave™
Loyalty Technology
Q1 2023 Report

Capillary Named
A Leader in The
Forrester Wave™
Loyalty Technology
Q1 2023 Report

The only vendor to be recognized in all 3 of the following MarTech Forrester Wave™ Reports

Asset 137@1

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Capillary, a Leader in Forrester’s Loyalty Wave Solutions Report

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Capillary Named as a Leader in Forrester Wave™

Capillary’s Loyalty+ has been named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report authored by Mary Pilecki and Cole Walsh. Capillary has received 5/5 in 13 criteria of the total 28 evaluated in this report, including:

Member preference management
Capabilities that the solution offers to collect, manage, and utilize consumer preferences along with the depth of capabilities for members.
Rewards and benefits management
What kinds of financial rewards and benefits does the solution support? And capabilities around providing experiential rewards.
Promotions, and offer management
Capabilities to define and manage promotions and offers, personalization of offers, and the number of channels supported.
Actionable Insights
How does the solution generate and provide actionable insights to the practitioner? Additionally, AI/ML support and more.
Global and local support
How is the platform in terms of providing customer support across geographies and locations.
Partner Ecosystem
How broad and deep is the vendor's technology partner ecosystem for loyalty deployments?


Key criteria where Capillary scores maximum

      Forrester Categories Capillary Technologies
Program Optimization 5
Global and local support 5
Partner Ecosystem 5
Commercial Model 5


What the report says about Capillary

Capillary Technologies excels with robust tech capabilities and AI-powered nudges. Capillary Technologies offers a commerce solution, a customer data platform (CDP), and a loyalty platform, and expanded its loyalty reach by acquiring Persuade — a customer experience (CX) technology company — in 2021. Since then, Capillary has enhanced capabilities in its Loyalty+ offering for global clients in APAC, EMEA, and NA. It has a robust partner ecosystem that includes tech providers, reward partners, and service providers as well as a commercial model designed so that clients can buy only the functionality they need.

Evaluation Criteria

Criteria where Capillary received a top score of 5

  • Member profiles
  • Member preference management
  • Program definition and structure
  • Rewards and benefits management
  • Referral program management
  • Promotions and offer management
  • Content management
  • Actionable Insights
  • Member experience optimization
  • Member engagement measurement
  • Global and local support
  • Partner ecosystem
  • Commercial model

The Forrester Wave™: Loyalty Solutions, Q1 2023 Report

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