Generative Loyalty: The Future of Customer Loyalty

Generative loyalty is an innovative, new model for customer loyalty from Capillary Technologies and Brierley, a Capillary Services Company. While traditional loyalty programs focus on rewarding customers for their past behavior, generative loyalty focuses on planning ahead and the future; predicting and proactively anticipating customer needs, using insight to generate more insight.

Generative Loyalty to Regenerate ROI

Brands can increase overall loyalty marketing ROI and customer spending by leveraging generative loyalty. 

As we’re right in the middle of the next-gen digital age, brand loyalty, and loyalty program engagement need to evolve. Consumers are looking for immediate value, and their loyalty is more fluid. By adopting a generative loyalty approach, brands can create net new outputs based on data, algorithms, and AI. Generative loyalty continually self-generates (no surprise) campaigns and learning, allowing loyalty insights to drive contextualized messaging to be constantly reinvented. This in turn creates more loyalty intelligence. And with that, loyalty intelligence allows marketers AND consumers to essentially regenerate their own loyalty journey – whatever and however they want their loyalty to be – as they like it.

Generative loyalty uses predictive analytics to drive intelligence that’s needed to address the right timing, tone, and treatment for automating powerful personalization and optimization. Businesses can retain valuable customers, enhance emotional loyalty, and drive higher returns. It’s easy. It’s automated. It’s contextual. Generative loyalty is what will drive the business outcomes that matter most to your brand to generate revenue and profits.

Generative loyalty has the potential to revolutionize the way that brands interact with their customers. By using data and AI to predict what customers want in the future, brands will create more personalized and engaging propositions to drive profitable loyalty.

Pioneering Loyalty Innovations

Capillary Technologies and Brierley (a Capillary services company) have been making waves and driving innovation in the loyalty industry for over three decades. Named a leader in the Forrester WaveTM: Loyalty Technology Solutions, Q1 2023 report, Capillary powers 100+ loyalty programs, across 30+ countries, 400 brands, and more than a billion consumers. 

To learn more about generative loyalty and how it can transform your brand, reach out to the customer loyalty experts! Our team helps brands integrate generative loyalty strategies into their marketing solutions to increase ROI and program profitability.

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Laura is a global marketer with 30+ years of experience across virtually every channel/component of driving demand, customer loyalty, and engagement. She is currently Vice President, Marketing for Capillary Technologies. Previously she held similar roles at Tenerity, Kobie, and Aimia. Prior to that she worked in advertising for consumer brands after graduating from Southern Methodist University.