Food has always been an integral part of our lives, and eating habits of a population has often defined cultures, settlements and society in general. Though the significance of food has remained consistent, the what, how and where we eat has consistently evolved...
In the previous post of our Think Again Series we covered the importance of having a well thought out customer engagement strategy. In our final installment of the series, we’ll be covering what technological factors can determine CRM program success. Having a huge...read more
In the previous post of our Think Again Series we covered the importance of data and analytics maturity. Here we’ll be talking about how well your consumer engagement strategy should be designed. As I mentioned in one of our previous blogs, engaging with your...read more
In the previous post of our Think Again Series we covered the importance of really knowing your customer. Here we’ll be talking about how strong your analytics platform can be. Data is everywhere. We may have said this over and over again in different ways, in many of...read more
In the previous post of our Think Again Series we covered the importance of organizational alignment in CRM strategy. Here we'll be covering why it's important to really know your customer. As a business leader, you know the value of your customer. They form the main...read more
In our previous post we covered what it takes to track your CRM performance and chart the journey you want your program to take. To get deeper into each of the dimensions we mentioned, we are kicking off this 5 part series which I’d like to call the “Think Again...read more
What is a loyalty program? Recently, I was at a shopping mall at Winston Salem, North Carolina and to my delight, I found that with every purchase of a Bath and Body Works product, I was able to get another product absolutely free! I came away feeling delighted that...read more