Capillary Technologies Appoints Loyalty Veteran Andy Kulina to Spearhead European Sales Growth

 Capillary Technologies, the global leader in AI-powered loyalty and customer engagement solutions, today announced the appointment of Andy Kulina as Vice President, Customer Solutions. Andy joins the company to accelerate Capillary’s expansion across the continent, reporting directly to Jan-Pieter (JP) Lips, President of Europe.

Andy brings over three decades of deep-domain expertise in the loyalty and customer engagement sector. Most recently, he worked for Oracle CrowdTwist EMEA, where he was instrumental in shaping retention loyalty strategies for major enterprise brands. His career is marked by a “360-degree view” of the industry—ranging from his early days helping launch the Kroger Plus program in the US & Natwest Rewards in the UK, to founding loyalty startups and leading high-growth sales teams in the UK and EU.

In his new role, Andy will lead Capillary’s business development efforts, helping European retailers and enterprises replace legacy systems with Capillary’s cloud-native, AI-driven platform.

Jan-Pieter (JP) Lips, President of Europe at Capillary Technologies, commented:

“I have known Andy for many years as one of the true pioneers of the loyalty industry. He has an incredible knack for understanding the intersection of technology and consumer behaviour. As we continue to scale our footprint in Europe, Andy’s deep relationships and proven track record in delivering value to complex enterprise clients will be a massive asset. I am thrilled to have him on board to help us redefine what loyalty looks like for European brands.”

Andy Kulina, Vice President, Customer Solutions, added:

“Capillary is at a fascinating inflection point, especially following its acquisitions, recent IPO and consistent recognition as a leader in the loyalty space by clients and industry analysts like Forrester. The European market is hungry for more agile, AI-driven solutions that move beyond simple transactions to true emotional engagement. I look forward to working with JP and the global team to bring these next-generation capabilities to our partners.”