Capillary acquires US-based Brierley+Partners    Read more >

Capillary named a Leader in SPARK Matrix™: Customer Loyalty Solutions, Q2 2024 Report     Read more >

Intelligent Loyalty Is A Combination Of Advanced Data Collection, Enhanced Analytics, And Efficient Interpretation To Keep Them Actionable.

Why Intelligent Loyalty?

"Intelligent Loyalty captures insights close enough to delight a customer outside the customer purchase journey."

The Capillary Intelligent Loyalty platform is a combination of business intelligence technology and strategy that allows businesses to fully understand their historical data, report on the state of the present, and forecast and predict future business outcomes.


Making Data Enterprise Ready - Advanced CDP

“With so many interaction channels today, it’s difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touch-points and get a 360° single view of consumers with a Consumer Data Platform”

Capillary CDP+ helps you decipher real-time interactions by applying machine learning and AI capabilities. It enables marketers to create a smarter purpose for their marketing strategies, and deliver omnichannel messages. The Capillary Customer Data Management platform gives you a 360-degree view of the customer enabling focused targeting, hyper-personalization, and real-time engagement.


A Platform Robust, Sophisticated Yet Simple To Use
Capillary Intelligent Loyalty Platform Manager

A comprehensive personalized customer loyalty platform to build stronger relationships between your customer and you.

Capillary Intelligent Loyalty is a platform designed with performance in mind. It’s a platform that gives you inventive and innovative software solutions that equip you with the capabilities to execute your customer loyalty strategy. Putting you right on top of your business helps you plan, decide, manage, execute and monitor your strategy, built for you, by you to meet your business's needs. Capillary Loyalty Program Manager is a full-suite tech solution that delivers customized end-to-end customer loyalty marketing solutions.

Capillary Loyalty Programs

The World of Loyalty

Tried and Tested Loyalty Programs

Businesses today need platforms that empower them to predict where their company is headed and drive revenue and profitability. Intelligent Loyalty delivers actionable insights through the use of predictive analytics and machine learning.

Capillary's tried and tested loyalty programs with 250+ brands in 30+ countries over the years help brands do this.

Capillary Loyalty Advantages

Advantages of an Enterprise Level Loyalty Program from Capillary

Reimagine Your Loyalty Program

Capillary Loyalty Program Management framework supports endless customizations, digital-first programs & reward models, and engagement-focused architecture that is rare in the market.

Adapts to Your Unique Marketing goals

Allows you to choose from points, tiers, or social and paid program options to design loyalty programs that best works for your brand and product environments and can engage with your customer and their expectations. [Explore Point Loyalty, Premium Loyalty]

Lead your loyalty the way you want it!

A major advantage in this space is the ability to cocreate and collaborate across brands and partners. Allows you to Create and manage a single brand, multi-brand, multi-country, or group loyalty programs with ease. [Explore Group Loyalty, Partner Loyalty, Coalition Loyalty]

Customise, Atomise and Configure rules to suit your ideas

Customise and Leverage data, easy-to-configure rules to effectively upgrade and downgrade tiers. You can also allocate and redeem points and promotions based on multiple filters like store, location, channel segment etc. to further bolster your loyalty programs.

Capillary Loyalty Solutions

Create, Manage, Monitor And Manage With Ease.

Capillary Technologies are providing innovative solutions for improving customer engagement through Loyalty programs for over a decade. Thanks to 14 years of working in the space, Capillary today focuses on creating complex loyalty-focused engagements for enterprises worldwide.

They are helping customers to stay focused on the art of Loyalty while assisting them in upgrading their marketing strategy and engaging new & existing customers with the use of the various types of loyalty programs. The Capillary system allows you to create, manage, monitor and manage with ease. Programs support B2C, B2B, and innovative channel focussed Loyalty like trade, retail and influencer led programs.

Using AI and Machine learning, the capillary program is a behavioural-led insight platform that accurately delivers relevant experiential loyalty engagement. Capillary Loyalty Programs are delivering growth across the globe across 13 countries today.

Loyalty Platform - Quick Facts

What Can A Loyalty Platform Do For You?

Designed for changing dynamic needs:

Build Loyalty Your Own Way

Create and manage single brand, multi-brand,multi-country orgroup loyalty programs with ease.

Grow Your Following

Word of mouth isn’t just a concept.Enable enticing referral programs and attract many more loyal customers with a social-ready loyalty platform software.multi-country orgroup loyalty programs with ease.

Keep Track Of Your Campaign Performance

Check vital KPIs on-the-go with a live dashboard that updates as your campaigns are rolled out.

Real-Time Rule-Based Rewards

Easily configure rules related to upgrade/downgrade, allocation/redemption, expiry, and promotions.


Measure your success

Gain comprehensive visibility from in-depth reports on program performance parameters such as membership growth, demographics, revenue accrual, liabilities, earn & burn, and promotions, etc.

Multiple Redemption Options

Whether you’re building points, vouchers, frequency or rewards based loyalty program, we’ve got you covered!

Reward consumers at just the right time

Create event or action-based triggers that incentivise consumers at the right time in their purchase cycle.

Configure rules easily

Leverage customizable, easy-to-configure rules to effectively upgrade and downgrade tiers. You can also allocate and redeem points and promotions to further bolster your loyalty programs.

Get the technical support needed for program effectiveness

Augment the success of your loyalty program with an ROI-led approach to program design through our growth consulting services.

Enable meaningful, valuable journeys

Ensure a steady stream of revenue as you deliver relevant and trigger-based incentives to your consumers

Loyalty Fraud Detection

Our loyalty fraud detection module guarantees that any newly detected behaviour vastly different from the trained model will be detected and stopped before any damage is done. If there are ways to commit fraud that have not been detected in the past, our module will find and prevent them in real-time. Stay a step ahead of the fraudsters with this data-driven proactive security measure.

Grow Your Following

Word of mouth isn’t just a concept. Enable enticing referral programs and attract many more loyal customers with a social-ready loyalty platform software.

Reward referrals for better results

Grow brand advocacy with enticing referral programs that help you win valuable and loyal consumers

Optimise on the fly

Modify and fine-tune your loyalty programs to maximise growth on the basis of critical insights from various reports.


Loyalty Platform - Benefits


Degree view
in minutes

An expanded dynamic canvas that gives you a clear view of your customers’ world.


Robust & Efficient

Formulated to run multiple loyalty programs simultaneously using a single efficient platform.


Advanced Gamification

Gamification engagement to enhance the experience and to create memorable customer engagement and results.


Increase in Real-Time

Dynamic engagement, real-time communication through multiple channel/omni channel engagement methods.


Loyalty Yield

Not just creating a churn during promotion periods but creating a larger belonging for the customer


Increase relevance
in Customer Engagement

Enable your customers with personalised and relevant offers aiding in quick results in a cost efficient manner.


Increase Brand

Building sustained, consistent efforts to keep your brand top of mind and increase in overall brand recall.


RoI for a
Retail Client

Get a return on investment by achieving your business goals and delivering a great consumer experience.


Clients find us
User Friendly

Developed in a manner to ease operations for clients so they can extract complex tasks, rule generation to achieve results.

Proprietary Technology

Nudge Framework

Apply Nudge framework to your loyalty programs and deliver up to 5X results.

Nudge is an advanced framework that helps manage a loyalty program to empower marketers with valuable recommendations and guide their choices.

The Capillary Nudge Framework revolves around the nudge theory, which seeks to understand how people think and make decisions. The framework attempts to improve the decisions while trying to modify unproductive influences, such as setting up a promotion but not activating it. Designing digital nudges is an evolving and meticulous process. With years of expertise in the space of loyalty program design and management, The Capillary team applies a lot of thought to develop appropriate actions on each of its aspects.

Nudge Framework empowers customers, creating more delight, and helping them be independent while helping the brand reduce/ mitigate turnaround clarifications.


Loyalty Delivered Sales

Appy LDS as a strategy. Utilize it as a benchmark. Or wield it for up to 20 % growth.

Loyalty delivered sales (LDS) is a means to determine the financial impact provided by your loyalty program. The LDS strategy solves a long-standing question on every CMO’s mind with regard to delivering ROI.

We present a scientific method to measure true Loyalty Delivered Sales (LDS), the difference in sales between the two groups. When measured as a % of total sales (LDS%), it quantifies the financial impact of the loyalty program.


Capillary has different levers used in combination to achieve top-line loyalty maturity for your brand, driven by customer behavioral and transactional divergence. Companies can unlock up to 20% top-line growth using this strategy. Study-based LDS benchmarks for seven different elements of loyalty programs.

Contact Us

Get the best loyalty &
customer engagement platform out there!
  • Design industry shaping loyalty programs
  • Integrate easily and go live quicker
  • Deliver hyper-personalized consumer experiences
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