Capillary acquires US-based Brierley+Partners    Read more >

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution.    Watch Podcast >

Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards!     Read more >

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One stop for marketing solutions in loyalty, insights,
marketing engagement, and in-store analytics.

Data Privacy
Data Privacy

Why Privacy-First Loyalty Programs Will Define Customer Engagement in 2025

By Manan Kashyap 6 Min Read May 31, 2025

With the evolving data privacy regulations landscape, enterprises need to rethink their loyalty marketing strategies to ensure that they collect relevant data to build trust with the end customer.

Featured Articles

CPG

CPG Loyalty Programs: Create the Right Engagement for Your Brand

By Alexis Kvamme4 Min Read
Capillary Technologies - Expertise Blog

Is Subscription-Based Loyalty the New Customer Retention Strategy?

By Anjali Pillai4 Min Read
Artificial Intelligence

AI in Customer Loyalty: The Future of Retail Loyalty Programs

By Anjali Pillai6 Min Read
Blogs

Top Loyalty Program Myths: Debunking 10 Misconceptions In Customer Loyalty

By Summaya4 Min Read

Trending Topics

The Science of Emotional Loyalty and Why it Matters for Brands

By Capillary Marcom 5 Min Read

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta 5 Min Read

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