Capillary acquires US-based Brierley+Partners Read more >
Capillary named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report Read more >
Here are some KPIs that eCommerce business owners should focus on in order to improve the performance of their business:
By providing actionable strategies and tips, the white paper would help eCommerce business owners effectively use KPIs to boost their businesses and achieve long-term success.
Net Promoter Score (NPS) can be a great way to measure customer satisfaction and brand perception
Customer Lifetime Contribution (CLTC), Customer Acquisition Cost and other numbers marketers need to look at
The conversion rate of your website and products is a quick way to look at overall product performance
Analysing Cash Conversion Cycles could give you important insights into achieving profitability online
The Right Customer Loyalty Program For
You Crafting a loyalty program that works for your brand can be tricky, but it is crucial. An effective loyalty program creates an emotional attachment to your brand, and makes customers feel valued. It will increase engagement, and help you understand who your most valuable customers are; but the first and most important step for increasing customer loyalty is to measure your current standing.