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Capillary named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report     Read more >

Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty


In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty?’ and ‘Can we quantify the emotional connection customers feel?’ The Brierley Loyalty Quotient (BLQ) addresses these concerns by providing a framework that captures both the rational and emotional aspects of loyalty.

This whitepaper introduces the BLQ and its innovative methodology, which integrates emotional loyalty measurements to deliver a more nuanced view of customer engagement. It’s an essential read for brands seeking not just to understand but also to activate customer loyalty in a data-driven world.

Elevating Loyalty: The BLQ Framework

With insights from various industries and markets, the BLQ whitepaper demonstrates how companies can leverage the BLQ to gain a competitive edge. It showcases the journey from data collection to emotional loyalty activation, providing a roadmap for organizations to achieve maturity in their loyalty programs. The BLQ's unique approach allows for a scientific assessment of loyalty's contribution to sales, offering a clear view of the return on investment in loyalty initiatives.


How BLQ Unlocks Business Growth Potential


Delve into a unique loyalty measurement that amalgamates emotional and transactional facets for a complete loyalty perspective.

Loyalty Growth

Uncover how enhancing loyalty maturity with BLQ can lead to significant improvements in customer engagement and business performance.

Leverage Loyalty Innovations

Explore key elements and strategies that set pioneering loyalty programs apart, driving success and customer satisfaction.

Key Takeaways

Emotional Loyalty

BLQ's innovative focus on emotional loyalty sets it apart, offering a new dimension to customer engagement strategies.

Strategic Benchmarking

BLQ enables brands to compare their loyalty programs against competitors, providing a comprehensive landscape analysis.

Predictive Insights

Utilizing BLQ's predictive analytics, businesses can anticipate future loyalty trends and customer behaviors.

Realized Gains

Companies employing BLQ have reported substantial revenue growth attributable to refined loyalty strategies.

Faster Deliveries6

An intelligent order management system can foresee bottlenecks in delivery according to real-time conditions, and reroute the delivery onto the fastest route. Additionally, an OMS offers flexibility with delivery. Based on the clients requirements, the order can intelligently be split into multiple shipments based on costs or delivery location. In comparison to a traditional delivery system, using an OMS automatically provides the inventory personnel detailed information on the delivery at hand, leaves less room for human error, saves time and streamlines the entire process.

The Right Loyalty Strategy for Your Brand

The BLQ whitepaper guides brands looking to create loyalty programs that resonate emotionally with customers, fostering deeper loyalty and increasing customer lifetime value. It emphasizes a holistic understanding of customer behavior to tailor your strategies for maximum impact.

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