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Capillary named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report     Read more >

Choose between brand ecommerce store or marketplace

Your own eCommerce store or an online marketplace?

Listing on a marketplace v/s setting and scaling one’s own eCommerce store has always been a dilemma for retailers. In the current day and age, omnichannel is surely the way to go.

In the whitepaper, we dive into the pros and cons so that you can figure out the right omnichannel mix for your business.

There are subtle nuances around the business model which need to be thought through before doubling down on an omnichannel approach. Download the whitepaper to learn more.


The pros and cons between online marketplaces and branded ecommerce websites



Your own store may give you more control over your brand compared to a marketplace



Marketplaces provide your brand with greater visibility among a large audience



You have complete control over the purchase experience of customers in your online store

The Right Customer Loyalty Program For You

Crafting a loyalty program that works for your brand can be tricky, but it is crucial. An effective loyalty program creates an emotional attachment to your brand, and makes customers feel valued. It will increase engagement, and help you understand who your most valuable customers are; but the first and most important step for increasing customer loyalty is to measure your current standing.

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