The Complete Loyalty Playbook for B2C Retail: Leading Your Shoppers to Long-term Loyalty

A staggering amount of choice for buyers and low switching costs make retail loyalty a tough nut to crack. Where most retailers see 25–30 % of their customers making repeat purchases, top-performing retail loyalty programs help companies nearly double that rate to 50 %, and reap substantial benefits .

The Complete Loyalty Playbook for B2C Retail puts together the methods and insights our Retail Loyalty Experts have worked with to deliver loyalty success for 400+ Global Brands. Learn how you can design and fine-tune your marketing to lead your customers towards long-term loyalty and create moments of delight while doing so.

• ● Diagnose your program’s maturity across the Discover, Design & Optimization phases
• ● Apply real‑world case studies with step‑by‑step metrics you can adapt immediately
• ● Learn interesting ways to assess your retail loyalty
• ● Discover the one sure-shot way to distinguish between good and great retail loyalty programs
• ● Estimate your loyalty program ROI with our ROI Calculator