Capillary acquires US-based Brierley+Partners    Read more >

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution.    Watch Podcast >

Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards!     Read more >

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One stop for marketing solutions in loyalty, insights,
marketing engagement, and in-store analytics.

Data Privacy
Data Privacy

Why Privacy-First Loyalty Programs Will Define Customer Engagement in 2025

By Manan Kashyap 6 Min Read May 31, 2025

With the evolving data privacy regulations landscape, enterprises need to rethink their loyalty marketing strategies to ensure that they collect relevant data to build trust with the end customer.

Featured Articles

CPG

CPG Loyalty Programs: Create the Right Engagement for Your Brand

By Alexis Kvamme4 Min Read
Capillary Technologies - Expertise Blog

Is Subscription-Based Loyalty the New Customer Retention Strategy?

By Anjali Pillai4 Min Read
Artificial Intelligence

AI in Customer Loyalty: The Future of Retail Loyalty Programs

By Anjali Pillai6 Min Read
Blogs

Top Loyalty Program Myths: Debunking 10 Misconceptions In Customer Loyalty

By Summaya4 Min Read

Trending Topics

The Science of Emotional Loyalty and Why it Matters for Brands

By Capillary Marcom 5 Min Read

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta 5 Min Read

Recently Added

Capillary on CNBC TV18

CNBC TV18 interviews Capillary CEO, Sameer Garde on the Brierley Acquisition

By Capillary Marcom
April 11, 2023 | 6 Min Read

CNBC TV18's Deputy Editor and Anchor, Shruti Mishra interviews Capillary CEO, Sameer Garde....

Capillary named a Strong performer on Forrester Wave Report Analyst Mentions

Forrester Named Capillary A Strong Performer: Cross-Channel Marketing

By Jubin Mehta
April 10, 2023 | 3 Min Read

Capillary has been named a Strong Performer in Forrester's latest report on “Cross-Channel...

Capillary Acquires Brierley+Partners Press Release

Capillary Technologies acquires Brierley

By Capillary Marcom
April 04, 2023 | 3 Min Read

Capillary’s acquisition of Texas-headquartered Brierley+Partners will help it strengthen its...

Sabre+Capillary Press Release

Sabre announces agreement with Capillary Technologies

By Capillary Marcom
March 22, 2023 | 4 Min Read

Partnership will help airlines and hoteliers delight travelers through next-generation customer...

Forrester loyalty Forrester

What makes Capillary a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report

By Jubin Mehta
March 14, 2023 | 3 Min Read

The Forrester Wave™ is a guide for buyers considering their purchasing options in a technology...

DSF 2023 - Cover Image Blogs

Customer Engagement & Brand Loyalty Learnings from Dubai Shopping Festival (DSF) 2023

By Aprajeeta Singh
March 01, 2023 | 7 Min Read

Customer delight and unbelievable discounts contribute to 28 years of success of DSF 2023. Learn...

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