What makes Capillary a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report

The Forrester Wave™ is a guide for buyers considering their purchasing options in a technology marketplace and is based on Forrester's analysis and opinion.


Capillary Marcom

3 Min Read

March 14, 2023

Capillary scored 5/5 in 13 of the 28 criteria evaluated by Forrester in “The Forrester WaveTM: Loyalty Technology Solutions, Q1 2023” authored by Mary Pilecki and Cole Walsh.


In Forrester’s 28-criterion evaluation of loyalty technology solution providers, they identified the 12 most significant solution providers and named Capillary as a Leader.



Capillary scored 4.12/5 in the Current Offering category, which is the highest among any solution provider in the evaluation and we believe that this is what truly sets us apart. Capillary scored a straight 5/5 in the following criteria (these are just 4 of the 13 in all):


Forrester Wave Scorecard


In today’s world with an economic downturn across the globe, loyalty programs have become even more important. “90% of marketing spends are made in acquiring new customers while 70% of business growth comes from existing 10% of the customers. This clearly shows the importance of loyalty programs and how retaining customers can help give an unmatched ROI,” says Sameer Garde, CEO of Capillary Technologies.


Over the years, Capillary has helped enterprise brands in 30+ countries and we’ve touched 875mn+ end customers. Capillary’s omnichannel loyalty platform comes with a comprehensive integration marketplace which makes it easy for brands to go live. The report states,


Capillary has a robust partner ecosystem that includes tech providers, reward partners, and service providers as well as a commercial model designed so that clients can buy only the functionality they need. Capillary’s product vision emphasizes customer experiences, engagement, and emotions.


Considering the ecosystem trends, the report states that loyalty technology solution customers should look for providers that:


  • Modularize their offering
  • Excel in loyalty program management
  • Provide a robust partner ecosystem with seamless integrations
  • Demonstrate a clear and future-fit vision with an aligned roadmap


Capillary has a suite of products with Loyalty+ as its flagship product for loyalty management. The report evaluated the product and states,


Loyalty+ outpaces many in this competitive set because of robust functionality and a flexible data model. It excels in both loyalty program management and marketing, as well as creating actionable insights from both customer and business data. And the platform’s “nudges” feature leverages AI/ML to give marketers prescriptive advice on everything from program optimization to campaign management.



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Capillary Marcom

A bunch of SaaS enthusiasts hailing from B2B industries, with several years of experience in the field of Loyalty and E-commerce. This expert team supports Capillary Technologies to find the best customer loyalty, engagement and marketing solutions for customers and their businesses.

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