Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards! Read more >
With the evolving data privacy regulations landscape, enterprises need to rethink their loyalty marketing strategies to ensure that they collect relevant data to build trust with the end customer.
By Capillary Marcom 5 Min Read
By Jubin Mehta 5 Min Read
Artificial Intelligence aiRA is Capillary's Artificial Intelligence Framework for helping loyalty marketers predict...
Analytics and Insights A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book...
Metaverse 2021 was the year for NFTs! Some progressive brands (Starbucks launched Starbucks Odyssey) jumped...
Data Privacy 64% of customers blame companies over anyone else, including a hacker, if a company loses personal...
Metaverse Gartner predicts that 25% of people will spend at least one hour per day in the Metaverse by 2026....
Marketing and Engagement Learn about key data-driven trends Amazon & Sephora adopted and redefined by leading brands...